1. BUSOOD
get a bus in the hood

2. PROBLEM
Commuters lack
real-time
transportation updates

3. A mobile App that shows not
only where the bus is but also
how crowded it is!
SOLUTION

4. The ONLY thing users need to
do is Follow their preferable bus
and Update
BUSOOD

8. Green: Uncrowded Red: CrowdedOrange: mid-crowded
REALTIME MAP

9. Value Proposition
Better and Real
transportation
insight

10. Market Research
CITY GROWTHMILLIONS USERS/DAY
ATHENS
LONDON
TOKYO
2,2
2,9
6,1
-31%
+19%
+15%

11. CustomerValidation
17/20 Smartphowners
18/20 Heavy Commuters
15/ 20 Would use busood
AGES:
15-25

12. Go to market strategy
Contacting Brands
(FrozenYogurt/ Cosmote)
• Direct sales to get
the free
coupons/offers
• Offer them back to
users with
GAMIFICATION

13. Social Media
• Facebook targeted mobile ads
• In bus app promotion/demo
• Blogs & media announcements
• Leaflets at ticket booths
• Twitter ambassadors posts
Go to market strategy

14. Revenue Streams
Freemium App
Later stage: ads
monthly subscription to get more

15. Competition
• iTransit
• Moovit
• BuddyTraffic
• AthensTransport

16. Timeline
(6 MONTHS)
concept
Find developer
Find designer
App design
Marketing
strategy
(6 MONTHS)
validation
Launch app
Ignite marketing
Get feedback
Contact brands
(3 MONTHS)
growth
Get a mentor
Fund raising
Hire a CEO
application

17. • start lean
• proof of concept: Greece
• move to London/ Tokyo
• get big, go global
Vision

18. Eri Christogianni
(business head)
Eui Katsoulieri
(product head)
Lia Papoui
(marketing)
Giannis Mpavelis
(operation)
we ‘ll make it happen
To be found
(developer)
To be found
(designer)

19. Thank you!
busood
@busoodapp