1. Quick Response Code
Eric Spector and Kevin McGehee

2. History
 Matrix barcode: or two-dimensional code first
designed by Toyota
 Fast readability and large storage capacity
compared to standard UPC barcodes
 Consist of black modules arranged in a square
pattern on a white background.
The information encoded can be made up of four
standardized kinds ("modes") of data through
supported extensions of data

3. QR Evolution
 Initially used to track parts in vehicle manufacturing
 Now used over a much wider range of applications:
 Commercial tracking
 Entertainment and ticketing
 Product/loyalty marketing
 Mobile couponing where a company's discounted and percent
discount can be captured using a QR Code
 Storing a company's
 In-store product labeling

4. How..?
 How does the consumer read the code?
 QR codes are read through smart phone applications such as Kaywa, and can
scan, search and register the code in less than one minute.
 How do you generate a code?
 QR codes are easily generated through sites such as Kaywa.com or Google,
who has recently released QR Generator of their own
 How can marketers use the code?
 QR codes are currently and most commonly being used by being featured on
print advertising, posters, invites, menus, retail bags, and television ads:
 Product details
 Contact information
 Offer details
 Event details
 Coupon redemption
 Twitter, Facebook, MySpace, LinkedIn Links
 YouTube videos and advertisements/teasers

5. Generation and Monetization
 QRstuff.com
 Allows the user to both generate the QR code and customize
clothing, accessories, and household goods featuring the code for
promotional items
 unitaglive.com
 Unique custom codes with an additional tracking and metric service
 PayPal
 Membership services now support QR transactions for an additional
fee to retailers

6. Prevent Quirkiness, Get Creative
 20.1 million
 The number of U.S. mobile phone owners that used their
devices to scan a QR code in the three month tracking
period ending October 2011
 QR Codes are seen to “have potential”
 “The ability to access information won’t drive customers to a
product’s site unless there’s a reason for them to do so”

7. Prevent Quirkiness, Get Creative
 Enhancing the User Experience
 The Cleveland Museum of Art
 Direct visitors to audio tours to provide more in-
depth information.

8. Prevent Quirkiness, Get Creative
 Streamline the Customer’s Visit
 Starbucks is using QR codes to streamline the way
they interact with customers
 Customers can now integrate their pre-loaded Starbucks
card and their phone app
 pay more quickly and manage accounts
 learn about new and seasonal products
 Design/customize drinks
 Redeem and track rewards
 Located store locations

9. Prevent Quirkiness, Get Creative
 Personalized Gift Giving
 This past holiday season, retailer JCPenney allowed
customers to add a personal touch to their gifts
 "Santa Tag" with an accompanying QR code
 By scanning the code, the giver could record a personalized
voice message for the recipient and then attached the code to
the package

10. Non-Traditional Style

11. Potential Threat
 Near Field Communication
 A set of standards for smartphones to establish radio communication with
each other
 By touching chips/devices together or in close proximity the “chips” can
communicate and provide:
 Contactless transactions
 Data exchange
 Simplified setup of more complex communications, such as Wi-Fi
 With NFC marketers are able to measure and authenticate the viewing of ads
 Confirm actual consumer engagement
 Leverage mobile’s one-to-one communication
 Deliver personalized offers at the point of purchase
 Email, mapping, and browser history tracking

12. QR Codes Add to Advertising
MAKING CURRENT MEDIA MORE INTERACTIVE
Through providing additional outlets for advertisers to
connect, engage, and communicate with the consumer