What is Authentic Marketing? It\'s really a new label on an old concept ... BRANDING.
How can you make your organization authentic? How does it all related to your brand?
5. 4 Strands that draw emotional connection 1 – A sense of place - Authenticity comes from a place we can connect with. Fast Company, Who Do You Love?, December 2007 What about your website?
8. 4 Strands that draw emotional connection 3 – Serving a larger purpose - If a brand can convincingly argue that its profit-making is only a by-product of a larger purpose, authenticity sets in. Fast Company, Who Do You Love?, December 2007
25. Image “ I might have to make a visit to Uncle Dave,” which is what people in Ouray say when they need to take a loan from the local bank, Citizen’s State, whose chairman is named David Wood. Twilight of a Mountain God, January, 2009 Runner’s World Magazine