Designing Your Business to Succeed "After" Google
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Designing Your Business to Succeed "After" Google
- 2. First Off... Who Am I? Co-author: The Art of SEO CEO: Stone Temple Consulting, 30+ person Digital Marketing and SEO firm Columnist: Interviewer:
- 3. Host of: The Digital Marketing Excellence Show & The Digital Marketing Answers Show
- 4. Eric Enge – Fun Fact I Have Run the Boston Marathon 3 Times!
- 5. Authority of Publishing Sites
- 6. How You Get to the Top Tier • You’re nuts, they aren’t going to take my content • I have no authority!
- 7. Climb the Ladder One Step at a Time
- 8. Be an Expert or Go Home You Can’t Build Trust With Random Writers!
- 10. Get Content and Social Media Efforts Aligned
- 11. Build Relationships With Influencers
- 12. Be Part of the Community
- 13. Measure Progress
- 14. Topics I Will Cover • Content and Social Media Effort Alignment • Building Relationships with Influencers • Measuring Progress
- 15. Content Marketing and Social Media Get Them Working Together!
- 16. Content and Social Media Reinforce Each Other
- 17. Sing From the Same Songbook
- 18. Be Visual Link Share Image Share Source: Craig Fifield
- 19. Tailor Posts to the Platforms Dustin Stout Kandice Linwright
- 20. Great Content is a Gift to the Social Media Team
- 21. Influencers
- 22. The Value of Influencers You Influencer Your Reach Their Reach
- 23. The Influencer Conversion Bonus 20,000 connections 20,000 connections 20 shares 10 links 100 shares 50 links
- 24. The Role of Influencers Influencer
- 25. Creating Trust in One Relationship
- 28. Likelihood to Share Formula Share Rate
- 31. Engagement
- 32. Not Just Volume, But Who Engages
- 33. Social Sharing Volume Per Article
- 34. Social Event Volume Over Time
- 35. Average Share Volume Per Article
- 36. Author Comparison on the Same Site
- 37. Google Plus Activity 147,863! 978 +1s 734 Shares
- 38. Major League Soccer Nails It
- 39. Thank You! Eric Enge eenge@stonetemple.com @stonetemple +Eric Enge (508) 485-7751 www.stonetemple.com