Pitch deck for Werkly May 2014

1. Get Werk. Get Werkers.

2. Are You Ready To Werk?
is a community marketplace,
where you can Find, Hire and Pay local labor

3. The Market
of America’s workforce
will be freelancers by 2020.
of America’s workforce
are freelancers now.
We’re witnessing the creation of a brand new market,
and the new rules haven’t been set. While the market
is in the developmental stage, now is best chance to
shape the next economy, a Social Economy.
33%
40%

4. The Problem
1/3 of the time spent in producing
an event is booking labor.
Werkly can reduce that time from
6+ hours to under 1 hour!
saves time and money!
Founder/CEO Eric Bernstein has 15+ years experience
producing events for fashion and music.

5. Managers can select a t , and ,
along with the needed.
They can then use our powerful search engine to
find and sort through our Werkers using
and for a frictionless hiring
process.
The Solution
Step 1
Step 2
Time
Place
Price
Rating
Skill
Social

6. 28
Set Designer, Sound Engineer, Photographer
- 2 years at community college
- Freelancer for 5+ years
- Likes to travel
- Has a smartphone, uses it more than his comp.
Meet Bob,

7. Bob creates his profile (Werkfile)

8. 32
Indepedent Event Planner
- Graduated from Tulane
- 2+ years working in marketing for non-profits
- Started her own company 3 years ago
- Has NO full time employees
- Works from a laptop and a smartphone all day
Meet Jane,

9. Jane needs to find a sound engineer.
She finds Bob, he has the skills, the price is right, and he is in her social network.
She sends him a Werk Request.

10. Bob accepts the request. Jane hires Bob
Jane can now manage Bob and the rest of the crew she hired all in the same place.
She can also manage muliple jobs, and pay all her Werkers from the same place.

11. The Technology
The mobile app is designed to allow Werkers to
receive job request notifications, clock-in/out of jobs,
and update their schedule to show when they are
Ready to Werk!
The website is optimized for Managers to find and
hire Werkers

13. Free Subscription
Freemium Model
Create Profiles
Search Werkers
Favorite Users
Hire Werkers
Rate/Review Users
Pay with CC/Paypal
Enhanced Profiles
Payroll and Tax Services
Insure Services
Dispute Resolution

14. The Revenue
Transactions Subscription
When a manager/user agrees to
hire a werker:
-$2 flat fee for werker
-$2 flat fee for manager
Tax Services:
-$9 for 1099 forms
-$18 for 1099 forms mailed
Werker: $5 monthly
-Enhanced Profile
-Enhanced Dashboard
Manager: $9 monthly
-Enhanced Searching
-Enhanced Dashboard

15. Managers
Werkers
The Marketing
Target Independent Event producers and Companies
Event Planner - US Dept of Labor Bright Outlook Career
Female, 25-40, Some College, Tech Savvy, Corporate Experience
Partner with freelance workspaces , unions, and trade organizations
Location specific print campaigns to attract labor
Experiential marketing events to build buzz
By approaching markets such as New Orleans, Detroit,New York, Los Angeles and Austin
we can work directly with the communities to bring Social Innovation to the workforce.
Our core market will be the Events Industry with adjacent markets in Film and Construction.

16. Managers
Werkers
The Projections
Expected Yearly Revenue per Event Planner
1 event per month x 10 hires($2) = $240
Tax documents ($18) x 30 employees yearly = $540
Enhanced profile monthly ($9) = $108
AverageTotalIncomefor ManagerAnnually=$100K
Total Fees Per Event Planner Annually = $888
30 werkers for every manager
1 event per month x 10 hires($2) = $240
Enhanced profile monthly ($5) - 15 of 30= $900
AverageTotalIncomefor1Werker Annually=$1000
$200K
$141M
100 500 10,000 70,000
$1M
$20M
New Orleans USA
# of Event Planners
AnnualGrossRevenue
Total Fees Per Werker Annually = under $40
Total Fees Per Event Planner Annually = $1140

17. With the success of peer economy companies like Airbnb, Ebay, and Etsy,
companies are targeting independent workers and trying to win them over
as customers. Most online staffing companies such as Workingnotworking
and Elance target only high level digital, creative, and content specialists.
The Competition
is for everyone!

18. The Partners

19. Eric Bernstein
Founder / CEO
Idea man: Over 15 years in large-scale
productions including New York’s Fashion Week.
Ben Langsfeld
Creative Director
Don Draper: 15 years in advertising and
animation production. He can also pick
a good whiskey.
Alix Keller
COO
On Time / On Budget: Launched over
6 start up’s and oversaw well over 100
software product releases.
Gerard Ramos
CTO
Seasoned IT Expert: Product strategy,
business development, program
development.
Advisory Board

20. founders@werkly.com