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Repositioning Turntables to Hip Professionals ,[object Object],[object Object],Consumer Behavior C55.0002 - Section 2
History of the Turntable ,[object Object],[object Object],[object Object],[object Object],OPPORTUNITY   |  TARGET  |  CONCEPT  |  RESEARCH  |  STRATEGY
Current Market Trends ,[object Object],[object Object],[object Object],[object Object],OPPORTUNITY   |  TARGET  |  CONCEPT  |  RESEARCH  |  STRATEGY
OPPORTUNITY   |  TARGET  |  CONCEPT  |  RESEARCH  |  STRATEGY Current Market Trends ,[object Object]
Rega Research Limited ,[object Object],[object Object],[object Object],[object Object],[object Object],OPPORTUNITY   |  TARGET  |  CONCEPT  |  RESEARCH  |  STRATEGY
Key Consumer Needs ,[object Object],[object Object],[object Object],[object Object],OPPORTUNITY   |  TARGET  |  CONCEPT  |  RESEARCH  |  STRATEGY
Target Market Specifics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OPPORTUNITY  |  TARGET   |  CONCEPT  |  RESEARCH  |  STRATEGY
Concept Statement ,[object Object],[object Object],[object Object],[object Object],OPPORTUNITY  |  TARGET  |  CONCEPT   |  RESEARCH  |  STRATEGY
Focus Group Overview ,[object Object],[object Object],[object Object],[object Object],OPPORTUNITY  |  TARGET  |  CONCEPT  |  RESEARCH   |  STRATEGY
Focus Group Overview ,[object Object],[object Object],[object Object],[object Object],OPPORTUNITY  |  TARGET  |  CONCEPT  |  RESEARCH   |  STRATEGY
Attitudes about Turntables OPPORTUNITY  |  TARGET  |  CONCEPT  |  RESEARCH   |  STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object]
Attitudes about Turntables OPPORTUNITY  |  TARGET  |  CONCEPT  |  RESEARCH   |  STRATEGY ,[object Object],[object Object],[object Object],[object Object]
Strategy: Product ,[object Object],[object Object],[object Object],[object Object],[object Object],OPPORTUNITY  |  TARGET  |  CONCEPT  |  RESEARCH  |  STRATEGY
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategy: Price OPPORTUNITY  |  TARGET  |  CONCEPT  |  RESEARCH  |  STRATEGY
OPPORTUNITY  |  TARGET  |  CONCEPT  |  RESEARCH  |  STRATEGY Strategy: Placement Current Distribution Quality Concerns Optimal Fit
[object Object],[object Object],[object Object],[object Object],OPPORTUNITY  |  TARGET  |  CONCEPT  |  RESEARCH  |  STRATEGY Strategy: Promotion
[object Object],[object Object],[object Object],[object Object],OPPORTUNITY  |  TARGET  |  CONCEPT  |  RESEARCH  |  STRATEGY Strategy: Promotion
OPPORTUNITY  |  TARGET  |  CONCEPT  |  RESEARCH  |  STRATEGY Strategy: Promotion ,[object Object],[object Object],[object Object],[object Object]
OPPORTUNITY  |  TARGET  |  CONCEPT  |  RESEARCH  |  STRATEGY Reviving the Turntable ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Re-Positioning Rega Turntables to Hip Professionals

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