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Six Social Media Tips for Traditional Media

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Erica Swallow
Erica Swallow

The document provides six tips for traditional media using social media: 1) Share diverse content like photos and videos on social media. 2) Curate conversations by mentioning others and sharing their content, not just self-promoting. 3) Engage audiences by asking and answering questions and responding to comments. 4) Promote your presence using buttons, links, widgets, microsites, and ads on your site and through email and mobile. 5) Customize the experience by differentiating your social media presence through avatars, layouts, etc. 6) Track everything using built-in and advanced analytics to determine what content and platforms work best.

BusinessTechnology
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By @ericaswallow Features Editorial Assistant, Mashable Six Social Media Tips for Traditional Media
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@ericaswallow
Diversify updates. ,[object Object],[object Object],1. Share Content @ericaswallow
Don’t Overwhelm ,[object Object],[object Object],[object Object],[object Object],[object Object],1. Share Content @ericaswallow
Don’t just self-promote ,[object Object],2. Curate Conversations @ericaswallow
Ask, Answer, Respond ,[object Object],3. Engage Audiences @ericaswallow
On-Site: Buttons and Links 4. Promote Your Presence @ericaswallow
On-Site: Widgets 4. Promote Your Presence @ericaswallow
On-Site Microsites 4. Promote Your Presence @ericaswallow
On Site: Ad Units 4. Promote Your Presence @ericaswallow
Mobile Integration 4. Promote Your Presence @ericaswallow
Mobile Ads 4. Promote Your Presence @ericaswallow
E-mail ,[object Object],4. Promote Your Presence @ericaswallow
Deviate from the Defaults ,[object Object],5. Customize the Experience @ericaswallow
Make Informed Decisions ,[object Object],[object Object],[object Object],[object Object],6. Track Everything @ericaswallow
Built-In Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],6. Track Everything @ericaswallow
Advanced Options ,[object Object],[object Object],[object Object],[object Object],[object Object],6. Track Everything @ericaswallow
Review ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@ericaswallow
Erica Swallow Editorial Assistant @ericaswallow [email_address] Questões? Questions?

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