Moonlighting with Wordpress
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10 Lessons learned from Moonlighting with WP
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Moonlighting with Wordpress
- 1. Moonlighting with Wordpress 2014 WordCamp Philly June 7, 2014 Erica Sterling-Bush @ericawebmaster ensterling@gmail.com @ericawebmaster
- 2. • Married last year in Jamaica • Work F/T @ Einstein Healthcare Network • Charged $1000. for my 1st website in 1998 • Self-Taught HTML & CSS • Use to be a Chemical Engineer • This presentation is dedicated to Nikeeya James About Me
- 3. Stumbled On To My Passion @ericawebmaster
- 4. Running out of money before payday @ericawebmaster
- 5. “Everyone needs a side hustle” Wendy Williams – Talk Show Host @ericawebmaster
- 6. Moonlighting • To have a 2nd job in addition to one’s regular employment, usually after hours • Moonlighting with a Web Design Business!!!!!!!!! (on the side) @ericawebmaster
- 10. @ericawebmaster Moonlighting with Wordpress 10 Lessons Learned
- 11. @ericawebmaster Lessons Learned 1. Get It In Writing “Don't write so that you can be understood, write so that you can't be misunderstood.” William Howard Taft – 27th U.S. President
- 12. @ericawebmaster Lessons Learned 2. Use Client Tracking Tools
- 13. @ericawebmaster Lessons Learned 3. Pay Attention To The Details
- 14. @ericawebmaster Lessons Learned 4. Get A Deposit
- 15. @ericawebmaster “Time is Money” Benjamin Franklin
- 16. @ericawebmaster More Time Less Time Few Clients Many Clients Lower Price Higher Price
- 17. @ericawebmaster Lessons Learned 5. Don’t Bite Off More Than You Can Chew “A good reputation is more valuable than money.” Publilius Syrus – Latin Writer
- 18. @ericawebmaster Lessons Learned 6. Use Subcontractors
- 19. @ericawebmaster
- 20. @ericawebmaster Lessons Learned 7. Buy Premium Themes
- 21. @ericawebmaster Lessons Learned 8. Test Your Upgrade
- 22. @ericawebmaster Lessons Learned 9. Backup Everything
- 23. @ericawebmaster Lessons Learned 10. Pick a Good Web Hosting Company for WP
- 24. @ericawebmaster Case Study 1 EbonyDivaSoles.com Hidden Benefit • Learn a New Skill • Paid Monthly Membership
- 25. @ericawebmaster Case Study 2 ChicAfrique.Biz Hidden Benefit • Learn a New Industry • Ecommerce/ Natural Cosmetics
- 26. @ericawebmaster Case Study 3 StompandClay.com Hidden Benefit • Expand Network & Social Life • Party Promoters • Networking Opportunity
Notas do Editor
- Hi my name is Erica Sterling Bush Show of hands, Who has 1 job? Who has 2 jobs or more? Who is a freelancer? Who is not working at all?
- Work at EHN Did not go to school for web design Any background - not a graphic designer
- IN SCHOOL FOR ENG BUT STUMBLED ON WEB DESIGN – due to the Drexel Shaft after coop – I had to get a job Learn HTML & CSS Research Project Assistant/ Special Project Coordinator I was a chemical engineer major trying to finish my degree and I was hired to work fulltime at Drexel at the School of Biomed Eng,Science eng and health system Mustafa Instanbul Turkey - web guru – taught me HTML Became his assistant and fell in love I worked here for 8 years in the BIOMED Indentured servant, pay was little but DU tuition remission Job paid low $7 per hr/Got paid once of month
- Security Hidden Benefit Test out careers or business ideas Stumble on your passion
- Only made sense that web would be my moonlighting job
- Book and website
- Download the html and css files
- Thank God for PANMA Reed Gustow Kyle Odum Kelani Nichole
- Use signed contracts, proposals and/or statement of work Don’t give refunds, it must be stated Gave money back – annoying client, micro manage the project, called everyday Refuse to give money back - client asked for a website with no photos – newspaper.. I gave 3 different themes with limited text. She wanted her money back and I said no.. I am supposed to get paid for my work I gave you what you asked for.
- Use client tracking tools – email minutes of meetings Zoho.com Track Track time for hours worked on updates or revisions. Manage your Customers Contact Information, Deposits and Balances, project management, email Zoho.com Freedcamp.com Track – client logins/ ftp logins/deliverables
- Obtain all of the details before you agree on price # of photos, #videos, # of forms/questions www.wufoo.com Underselling..over selling Get real specific
- Obtain a 50% deposit before you start the project Your project is not real to me unless I get a deposit
- Time become more valuable You basically have 2 jobs This is serious People are couting on you to complete their project in a timely fashion
- Other factor to consider – paying subcontractors,
- Take on too many projects – Don’t Play yourself Don’t greedy This is serious People are couting on you to complete their project in a timely fashion
- Advantage- afford it Outsource for skills that you do not have – State Rep – Graphic Design – collage Big feature Don’t turn down a big job Don’t be afraid Travel agency Say no 2 hell Don’t rely on just one Graphic Designer – cherelle parker Big Feature - Themeforest
- Collage – Big Feature theme Normal graphic designer – mac died Luckily I knew other graphic designers
- You work.. You can buy nice themes for your clients – investing in your business I do not use free themes Used some of these Read the comments first Read the instructions Buy your own copy so that you can get updates, or request service or access on the forum.. Id code Not worth it. - - advantage – afford to buy it
- Don’t update to new version of Wordpress without testing it first. Test your plugins Don’t use Network solutions hosting – memory issues Stomp and Clay site would not work on 3.9/ Hostgator restored the db
- Use Online Storage for backups – (themes, db files, wp files content folders, client logins tc) Keep a log for all Client Logins file
- All hosting is not equal Wpengine, site ground, hostgator, Bluehost, godaddy, networ Downtime Memory Limit Error Security Hacks I told my client to not use network solutions hosting php memory limit ini_set error Malware attacks Bad Seo 1 and 1 hosting – no 1 click install and they use old versions of WP
- Foot fetish Boomerang theme
- Grunge theme Natural Cosmetics Price Variation Ecommerce plugins jigo shop – jquery plugin Slide stop working – wp 3.9 upgrade
- Fade to Black Center City Groove Photo Gallery Plugin Free VIP tickets – lovely evening – Networking Opportunity
- Thank you for coming ..any questions