ODU Internet Marketing Class: Leveraging Social Media Marketing
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Erica Campbell was a Guest Lecturer for Old Dominion University's Internet Marketing Class on 4/7/2011. She spoke on integrated marketing strategies and how online social networking sites have revolutionized the way people interact with each other and gather information.
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ODU Internet Marketing Class: Leveraging Social Media Marketing
- 1. Old Dominion University Internet Marketing Class: Leveraging Social Media Marketing Erica Campbell Director of Marketing For Rent Media Solutions
- 2. Agenda Did you know? Benefits of social media How ForRent.com is using social media Examples of brands using social media Tips & advice
- 3. Did you know?
- 4. Over 50% of the world’s population is under 30 years old Source: US Census Bureau
- 5. 96% of Millennials have joined a social networking site Source: Mr. Youth and RepNation Media (April 2008)
- 6. Average family phone call today
- 7. 50 million tweets per day — that's an average of 600 tweets per second Source: Twitter Blog
- 8. YouTube is the second largest search engine
- 9. 99% of companies use social media for recruitment Source: Survey by OSCAR, talential, squeaker.net usage
- 10. If Facebook were a country, it would be the 3rd largest country in the world (behind China and India)
- 11. Russia has a population of 142M. That’s not even half of Facebook’s user base Facebook has more users than there are people in the U.S. Source: Facebook
- 12. 4 billion+ photos hosted & 4.8 million things were geotagged this month Source: Flickr
- 13. People who use mobile devices are 50% more active on social sites 4 mobile phones were sold for every PC sold in 2009
- 14. 25% of search results for the world’s Top 20 largest brands are linked to user-generated content Source:: MarketingVox and Nielsen BuzzMetrics
- 15. Social media marketing spend will reach $3.1b in 2014 Source: Forrester Research
- 17. Social Media. It’s engagement. It’s brand awareness. It’s public relations. It’s listening. It’s loyalty-building. It’s responding. It’s customer service. It’s not always easy. It’s not about a campaign. It’s about a conversation. …& it’s NOT always about revenue.
- 18. Benefits of Social Media
- 19. Improve Branding & Establish the Brand of YOU Increase Traffic & Boost SEO Discover the Influencers Build Loyal Advocates Encourage Referrals Manage your Online Reputation Provide Customer Service & Gain Feedback Create Buzz Benefits of Social Media
- 20. Recommendations Build Trust Nearly one-fourth of U.S. adults say they have posted comments or reviews online about the products or services they buy.1 91% say consumer reviews are the #1 aid to buying decisions2 87% trust a friend’s recommendation over critic's review3 Online social network users were 3X more likely to trust their peer’s opinionsover advertising when making purchase decisions 4 By 2020, 84% of marketers agree that building customer trust will become marketing’s primary objective5 Source: 1 Pew Research Center, 2 JC Williams Group, 3 Marketing Sherpa, 4 Jupiter Research, 5 1 to 1 Media
- 21. How ForRent.com is Using Social Media
- 22. Our Products
- 24. Pet Pads Unleashed Results: 560 photos submitted, 2,500+ votes, 300+ new Facebook Fans, 17,000+ pageviews and 2,700 photo views, and 17,000+ photo views on Flickr
- 25. Facebook “Like” Contest 1,000+ New “Likes”
- 26. Homes.com Ugly Sweater Contest
- 28. Nearly 45,000 channel views
- 29. Nearly 90 playlists
- 31. YouTube Search
- 32. Video: Integrated into SERP’s
- 33. Examples of Brands Using Social Media
- 34. Foster retention and engagement among current fans, resulting in brand loyalty. Fan Acquisition
- 35. Drive “Likes" & Awareness
- 36. Drive “Likes" & Awareness
- 38. Keep your conversation going by delivering eye-popping content and engaging applications directly to fans' news feeds. Engagement
- 40. Mix Media
- 41. Foursquare: Location-Based-Marketing This “check-in” notification can also be cross promoted on Facebook and Twitter.
- 42. Engaging Outdoor
- 43. Events
- 44. Photos & Video
- 46. Give users the chance to weigh in & provide insight. Market Research
- 47. Polls, Surveys & Quizzes
- 48. Twitter Search
- 50. Enable users to opt-in to receive your marketing offers directly from your Facebook Page & reward users for taking actions. Drive Sales
- 51. Specials, Coupons & Offers
- 53. Email & Mobile Sign Up
- 55. Engage with users using social media to recruit and source talent. Recruiting & Hiring
- 57. Tips & Advice
- 58. Stay abreast marketing & technology trends Create & manage a personal LinkedIn account Join professional social networking groups Attend local marketing networking events Keep your resume updated Use Facebook privacy settings Subscribe to marketing newsletters & blogs Include your technology & social media consumption habits on your resume Tips & Advice
- 59. Stay Connected with Trends http://mashable.com/ http://www.socialmediatoday.com/ http://www.techcrunch.com/ http://technorati.com/ http://www.hubspot.com/ http://www.delicious.com/ http://digg.com/news http://www.stumbleupon.com/ http://www.reddit.com/ http://slashdot.org/ http://www.propeller.com/ http://www.killerstartups.com/
- 60. Join the HRAMA www.hrama.org http://www.facebook.com/HamptonRoadsAMA
- 62. Follow Me slideshare.net/ericacampbell @ericacampbell linkedin.com/in/ericawcampbell facebook/ericawcampbell blog.forrent.com
- 63. Q&A
- 64. http://www.flickr.com/photos/markkenny/4612192724/ http://www.flickr.com/photos/spacelion/2875145978/sizes/l/in/photostream/ http://www.flickr.com/photos/giesenbauer/3954123536/sizes/l/in/photostream/ http://www.flickr.com/photos/scarlet-ortiz/2908128232/ http://www.flickr.com/photos/zachklein/90665127/sizes/m/in/pho http://cdn.mashable.com/wp-content/uploads/2009/12/facebook-world.jpgtostream/ http://www.flickr.com/photos/sparktography/2485147794/ http://www.flickr.com/photos/markknol/2568436053/sizes/o/in/photostream/ http://robertallen.com/blog/?cat=12 http://www.flickr.com/photos/lindes/270568027/sizes/o/in/photostream/ http://www.flickr.com/photos/darrenhester/3901158717/sizes/m/in/photostream/ Photo Credits
Notas do Editor
- Mobile media is quickly becoming essential to thetechnologically advanced marketing plan.• Smartphone users are driving growth in browser andapplicationsBrowser and app growth are up Social Networking: Fastest-growing category accessedvia browser-150 million users access Facebook thru their mobile phone
- Recommendations build trust and influence purchase decisions.
- Objective: The 2010 consumer promotion was designed to entertain, engage & drive repeat visits with the intention of ultimately increasing brand awareness, preference and consideration. Concept: The ForRent.com “Pet Pads Unleashed” Photo Contest encourages apartment renters to submit a photo of how their pet lives the apartment life for a chance to win $1,500. Three Finalists will take home a $400 gift card to a local pet store. 560photos submitted and 2,500+ votes300+ new Facebook Fans and 14,000+ pageviews and 2,700photo views16,000+ photo views on Flickr
- Eblast Launched 12.21.10 at 2:19 pm: The eblast was a success generating 300 additional Facebook “Likes” (fans) in one day.New “Likes” (Fans): 1,040Comments: 45Walls Posts: 20Total Interactions: 273Facebook “Likes” (Content): 208Pageviews: 5,170Unique Pageviews: 1,630Photo Views: 521
- Create a hashtag for people to follow the conversation during the event & set up a Twitter fountain
- The combination of geolocation and social networks is also a huge avenue for Starbucks and the company was one of the first major brands to broker a deal with popular location-based social network Foursquare. Foursquare mayors of retail stores special ‘Barista’ badges that would come with discounts on drinks and food.
- Let me show you how big brands are using integrated new media techniques and tools that we just covered to build strong brands
- Let me show you how big brands are using integrated new media techniques and tools that we just covered to build strong brands