Shifting Shoppers: The Convergence of Search, Social, Mobile & Reputation Management

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During the past year, search, social, mobile and reputation management strategies have begun converging to form an extremely powerful method for increasing findability, generating leads and driving traffic to properties. With customers adopting new technologies faster than businesses can implement them, making an impact in the digital realm has never been more daunting. With mobile shopping increasing, tablet use exploding and the integration between disciplines and platforms deepening, marketers need to understand the dynamic and bring the shopping experience to the consumer now more than ever. Join us as we explore where shoppers are headed and how the convergence is meeting these needs.

Imóveis Tecnologia Negócios

Source: For Rent Media Solutions Next Generation Renter Survey

• Followers/Likes/Check-ins/Google+/Shares
• Mentions
• Frequency
• Topic/Relevancy
• Reputation/Authority/Influence
• Engagement (Klout)
• Length of time online

• Homes.com launched the
first real estate industry
Pinterest contest in Feb
‘12
• The ‘Pin It If You Love It’
contest was responsible
for:
– Almost 4,000 pins and repins
– 300+ entries
– Increased Homes.com’s
Pinterest followers by 420
– 420% increase in page views,
782% in site searches and
500% increase in leads

• ‘Spring Into The Dream’
– Partnered with top industry bloggers
– Bloggers were asked to show us what
‘Spring Into The Dream’ meant to
them
– Created a blog post and Pinterest
Board detailing the ‘Spring Into The
Dream’ ideas to their readers
– Winner received $500 and an
additional $500 to award their readers
who participated
• How to Enter
– Repin min. of 2 items from the Homes.com
pinboard and min. of 2 items from
Homes.com Website/Blog

• ‘Coolest Space in Your Place’
Facebook Photo Contest led to
Pinterest success
– Runner-ups guest blogged
– Farmhouse table pinned to Pinterest
• Blog Results:
• Blog traffic increased 4x in Sept
‘11
• 255,000+ pageviews
• 214,000+ daily unique visitors
• 100+ comments
• Nearly 60% of blog traffic came
from post in Dec ‘12

• In March ‘12,
Homes.com launched the
‘Learn Effective
Strategies on Pinterest’
Whitepaper for brands
looking to participate on
this social networking site
– Downloaded more than
350 times
– Positions Homes.com as
the authority for
businesses interested in
using Pinterest for
marketing

• Homes.com was interviewed
by Ragan.com and
GetPinterested.com in April
’12
• Pinterest Whitepaper
received pick-up on:
– Social Media Examiner –
August ‘12 as an example
business using Pinterest
– The Huffington Post listed
Homes.com among the top 3
Pinterest accounts to follow

• Recognized by PRNews as a Finalist in the Social Media Icon Awards
for ‘Pin It If You Love It’ and spoke at the PRNews Big Three
Conference

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Shifting Shoppers: The Convergence of Search, Social, Mobile & Reputation Management

3. Source: For Rent Media Solutions Next Generation Renter Survey

4. Source: For Rent Media Solutions Next Generation Renter Survey

5. Source: For Rent Media Solutions Next Generation Renter Survey

6. Source: comScore, Inc.

7. Source: comScore, Inc.

8. Source: For Rent Media Solutions Next Generation Renter Survey

9. Source: comScore, Inc.

10. Source: comScore, Inc.

11. Source: For Rent Media Solutions Next Generation Renter Survey

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20. • Followers/Likes/Check-ins/Google+/Shares • Mentions • Frequency • Topic/Relevancy • Reputation/Authority/Influence • Engagement (Klout) • Length of time online

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26. • Homes.com launched the first real estate industry Pinterest contest in Feb ‘12 • The ‘Pin It If You Love It’ contest was responsible for: – Almost 4,000 pins and repins – 300+ entries – Increased Homes.com’s Pinterest followers by 420 – 420% increase in page views, 782% in site searches and 500% increase in leads

27. • ‘Spring Into The Dream’ – Partnered with top industry bloggers – Bloggers were asked to show us what ‘Spring Into The Dream’ meant to them – Created a blog post and Pinterest Board detailing the ‘Spring Into The Dream’ ideas to their readers – Winner received $500 and an additional $500 to award their readers who participated • How to Enter – Repin min. of 2 items from the Homes.com pinboard and min. of 2 items from Homes.com Website/Blog

28. Nearly 1,000 photos submitted

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30. • ‘Coolest Space in Your Place’ Facebook Photo Contest led to Pinterest success – Runner-ups guest blogged – Farmhouse table pinned to Pinterest • Blog Results: • Blog traffic increased 4x in Sept ‘11 • 255,000+ pageviews • 214,000+ daily unique visitors • 100+ comments • Nearly 60% of blog traffic came from post in Dec ‘12

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36. • In March ‘12, Homes.com launched the ‘Learn Effective Strategies on Pinterest’ Whitepaper for brands looking to participate on this social networking site – Downloaded more than 350 times – Positions Homes.com as the authority for businesses interested in using Pinterest for marketing

37. • Homes.com was interviewed by Ragan.com and GetPinterested.com in April ’12 • Pinterest Whitepaper received pick-up on: – Social Media Examiner – August ‘12 as an example business using Pinterest – The Huffington Post listed Homes.com among the top 3 Pinterest accounts to follow

38. • Recognized by PRNews as a Finalist in the Social Media Icon Awards for ‘Pin It If You Love It’ and spoke at the PRNews Big Three Conference

39. /EricaCampbell @EricaCampbell Erica Campbell Byrum /EricaCampbellByrum /EricaCampbellByrum /EricaCampbellByrum /EricaCByrum

Notas do Editor

For example, create contests with a seasonal twist to get people talking, like a holiday Instagram challenge.

Shifting Shoppers: The Convergence of Search, Social, Mobile & Reputation Management

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