- About.com and Ask.com are both top 50 web properties in the US, by traffic. They are two of the largest online publish in the world. Ask.com has question-and-answer content writren by users and editors. About.com has articles written by experts. Each site has about 10 million pages indexed in Google.- Glassdoor is the world’s largest career and employment community, with over 80 million pages of jobs and user-generated content.
More time to get more links = higher PageRankDomain ageBrand recognition (CTR & Panda)More pages of contentMore resourcesProbably better at SEO than you are
Typical consumer is not looking to change brands. If they can get what they want from a familiar brand, they’ll prefer the familiar brand.
I will talk about 3 ways to be different.
One man’s risk is another man’s opportunity. What are the characteristics of a site that suffers from Panda? Big and bloated. Lots of junk content and disappointing landing pages. Content is boring and low quality. A small, hand-made, high quality site scores better at Panda than a big mass-produced site.
Audience participation. Which is the best? Whichever one your big, strong opponent doesn’t have. Don’t try to be the best result on the SERP. Try to be the result that SOME users will prefer.
FAIL! Don’t try to beat them at what they do best. Ask,What do your competitor’s users want, that they can’t get from your competitor?
They are more popular, they are more well known, they almost always rank better.
They are more popular, they are more well known, they almost always rank better.
They are more popular, they are more well known, they almost always rank better.
They are more popular, they are more well known, they almost always rank better.
They are more popular, they are more well known, they almost always rank better.