1. ItaliaWorldWide
Trend in the first half 0f 2013
Online shopping mall of Made in Italy
The first half of business
July 2013, Ercole Palmeri

2. Product catalogue
• 1604 products described in Italian;
• 1262 products described in English;
• All products are organized in 7 main categories:
– Gourmet: 269 pasta, chocolate, oil...
– Beverage: wine, beer and spirit
– Interior & Design: furniture, kitchen...
– Beauty & Care
– Fashion: shoes, accessories...
– Gift ideas: for man, woman, home…
– More: anything else
• 207 selected Italian SME companies
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ItaliaWorldWide - Trend in the first half 0f
2013, Ercole_Palmeri, July/13

3. Markets where we do Business
• In the first half of 2013 we have worked in
the following markets;
– European community, mainly in:
• Austria;
• France;
• Germany;
• Italy;
• United Kingdom;
– North America;
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ItaliaWorldWide - Trend in the first half 0f
2013, Ercole_Palmeri, July/13

4. Product Selection
• We guarantee the origin of any single
product, implementing a program to select
companies
– Verification of the manufacturing process;
– Verification of the markets in which the company
works;
– Verification of the company’s growth potentials;
• Each product sheet describes whether:
– the product is Made in Italy or Designed in Italy
– Ecological, biological or biodynamic
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ItaliaWorldWide - Trend in the first half 0f
2013, Ercole_Palmeri, July/13

5. ARTS
• We recently opened a new section dedicated to Italian
art, where we present the work of young Italian artists;
• This section is translated to five languages: French,
German, English, Italian and Russian;
• In the month of June 2013, we are presenting more
than 100 works: paintings, prints and photomontages;
• Works are identified by:
– Size: small, medium and large;
– Style: abstract, cubism, decorative, expressionism,
impressionism, realism, semi-abstract and surrealism;
– Media: watercolor, acrylic, ink, medium (mixed media), oil;
– Theme: Abstract, figurative, flofal, nude, landscape,
cityscape-rural;
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ItaliaWorldWide - Trend in the first half 0f
2013, Ercole_Palmeri, July/13

6. Trend
• We recorded a two digits growth rate of
revenues, month by month (in March and
May 3 digits growth rate);
• The visitors, visits and pages view are
constantly growing month by month: from
search engines, direct traffic, affiliates and
newsletters;
• We are working with a mailing list of 30
thousand addresses, even this in attractive
growth;
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ItaliaWorldWide - Trend in the first half 0f
2013, Ercole_Palmeri, July/13

7. Product goals for the second half
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• We are working to increase the number
and improve the quality of products in the
following categories:
– Fashion
– Design & Interior
– Beauty & Care
• New Web Site for Beverage
ItaliaWorldWide - Trend in the first half 0f
2013, Ercole_Palmeri, July/13

8. Market goals for the second half
• Consolidating of our Major markets
– Europe
– USA
• Fundraising to create product sheets in the following
languages:
– Chinese
– French
– Russian
– German
• Fundraising to plan targeted advertising on the web
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ItaliaWorldWide - Trend in the first half 0f
2013, Ercole_Palmeri, July/13

9. Revenue goals for the second half
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• Double-digit revenue growth;
• Turnover 2013 more than 100k euros;
• Net selling price 20%
• Sales abroadof at least 70% of total sales
ItaliaWorldWide - Trend in the first half 0f
2013, Ercole_Palmeri, July/13