1. Jargon Alert
Mobile Web
The collective term for websites
designed for viewing on a mobile
device. Websites are published and
accessed via the Internet just like a
regular desktop website.
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2. How big is the
Mobile Web?
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3. San Francisco
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4. Population of The United States
Population of China
The Population of the Earth
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5. Mobile Web of Today
Global Internet Users
Global Mobile Web Access
Mobile Subscribers
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6. by 2010
Mobile Web Subscribers
Mobile Web of Tomorrow
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7. Mobile has the potential to
reach anybody through
any medium.
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9. Jargon Alert
LBS
Location-based Services
The ability for a mobile device to provide
information that is relevant to it’s physical location
via a Global Positioning System (GPS).
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10. Prepare for a truly
contextual web.
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11. My Prediction
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12. Mobile will revolutionize
the way we gather and
interact with information in
the next three years.
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13. Web 1.0 Web 2.0
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Proprietary Standards
Walled Gardens Web Services
First to market Web as a Platform
Brand-centered User-centered

14. Jargon Alert
Mobile 2.0
The convergence of mobile services and web
services. The promise of Mobile 2.0 is to add
portability, ubiquitous connectivity and location-
based services to enhance information and services
found on the web.
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15. Mobile 1.0 Mobile 2.0
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Proprietary Standards
Walled Gardens Web Services
First to market Web as a Platform
Brand-centered User-centered

16. Web 2.0 + Mobile 2.0?
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17. Information Super Highway
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18. We are at the precipice
of the next generation of
the web.
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19. Join Down
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Bluetooth
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TV
Radio
Send to
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Friend
SMS
SMS
Billboard
Live
Send to Buy
Friend
WAP
ry
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ito
MMS
su
d
a
Au
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Join WAP Site
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Mouth
SMS
Kinesthetic
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WAP
Device
Buy Send to
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Website
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Post WAP Site
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20. Jargon Alert
XHTML-MP
Extensible HyperText Markup Language:
Mobile Profile
A subset of XHTML Basic and HTML. Used as a
primary markup language for the WAP 2.0 protocol.
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21. XHTML-MP
* XHTML Basic and XHTML-MP are virtually indistinguishable
* XHTML-MP is the predominant language for the mobile web.
* It’s possible to use standard tools to create mobile web pages.
* Since XHTML-MP is similar to XHTML, the transition to the
mobile web need not be complicated to developers.
* XHTML-MP is the default industry-supported language for
mobile web development.
* Unless a mobile service provider requires providing WML to
support older devices, XHTML-MP is the only needed
language in mobile web design.
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22. <? xml version=”1.0” encoding=”UTF-8” ?>
<!DOCTYPE html PUBLIC “-//WAPFORUM//DTD XHTML Mobile 1.0//EN”
“http://www.wapforum.org/DTD/xhtml-mobile10.dtd”>
<html xmlns=”http://www.w3.org/1999/xhtml”>
<head>
<title>Hello World!</title>
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<meta http-equiv=”content-type” content=”application/vnd.
wap.xhtml+xml” />
</head>
<body>
<div id=”intro”>
<h1>Hello World!</h1>
</div>
<div id=”content”>
<p>This is a simple XHTML-MP Page</p>
</div>
</body>
</html>
Example XHTML-MP

23. .mobi Developers Guide
Mobile Web
Developers Guide
Part I: Creating Simple Mobile Sites
Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
BRIAN FLING
with Ronan Cremin, Jo Rabin and D. Keith Robinson
http://dev.mobi

24. Thank You
Brian Fling
Co-founder & Director of Strategy, Blue Flavor
brian@blueflavor.com
tel. +1 206 545-0210
mob. +1 206 351-6060
Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.