1. BPP
Search Marketing
Hotels using social media to their advantage
We know what makes your customers click.

2. Current Uses of Social Media
We know what makes your customers click.

3. Current Uses of Social Media
We know what makes your customers click.

4. Current Uses of Social Media
We know what makes your customers click.

5. So what’s
next?
We know what makes your customers click.

6. Link, Like, Love Facebook App
» AMEX in partnership with Facebook.
We know what makes your customers click.

7. Link, Like, Love Facebook App
 Launch Partners include several major retailers; Dunkin Donuts,
Virgin America, H&M.
 Hotels include; Sheraton, Westin, & Travelocity.
We know what makes your customers click.

8. Radisson Edwardian
» Check In, Check Out.
» QR codes on their menus.
» http://www.radissonedwardian.com/dishofthemonth
We know what makes your customers click.

9. Ushuaia Ibiza Hotel
» RFID wrist bands for social media loving guests
» http://www.tnooz.com/2011/07/20/news/hotel-connects-facebook-with-hi-tech-rfid-to-hit-
social-media-loving-clubbers/
We know what makes your customers click.