Capturing the energy of online communities and taking down to the real world Building online communities online is great. The online Social Networks are a fantastic way to discover others who share your same ideas and passion. "Building Community Online and Offline using Social Media". We used the Co-Working model as a way to illustrate how social media can be used to keep folks connected both online 24/7. However, the value of face-to-face community should not be overlooked. For the business person, Co-Working gatherings are a way to have the best of both worlds.