Whether it is B2B, B2C or ABCs, there is always a person on the receiving end of your content. Make sure that it is meaningful and memorable for your audience.

1. TELLING YOUR BRAND’S STORY
Make It Memorable

2. Today’s marketplace is populated with
über-savvy consumers. Extensive
product information and user-reviews
are literally at their fingertips.

3. UNDERSTAND YOUR AUDIENCE
What matters to them? What do you have that will meet them where they are?
(Research, Analytics, Get To Know Consumer Behavior Around Your Product)

4. Whether it is
B2B, B2C or
ABCs, there is
a person on
the receiving
end of your
content.
B
A B
C

5. CREATE STORIES FOR PEOPLE,
NOT PRODUCTS

6. In order for a brand to tell
an authentic story, an
meaningful and relatable
experience needs to be
crafted around the brand
promise or opportunity.
Brand Storytelling vs. Marketing Wow

7. So, what does an authentic story look like?

8. Read more at:
Content Marketing:
Telling An Authentic Brand Story

9. Photo Credits
(in order of appearance)
http://www.flickr.com/photos/hcolorblind/258086067
1
http://www.flickr.com/photos/sinkdd/9336526736/
http://www.flickr.com/photos/thomashawk/26852428
7/
http://www.flickr.com/photos/justien/7410599376/
http://www.flickr.com/photos/67835627@N05/730110
6896/
http://www.flickr.com/photos/jillclardy/2566241384
http://www.flickr.com/photos/mr_t_in_dc/4004134517
/

10. Thank you!
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