1. Navigating
the Cloud
Brooks Robinson
brooks@rocvp.com

2. 3 TAKEAWAYS FROM
TODAY
• A brief overview of the
Cloud
• 9 cloud trends that will help you
grow and secure your business
• A few tips to help you avoid a
“lightning strike” in the cloud

3. Today, the Cloud
is everywhere.
Consumer/ Large
Prosumer Enterprise
Small & Medium
Businesses

4. It’s not a fad.
It’s real.
70% of small businesses are aware
of cloud services
25% are currently using
cloud services
45% plan to use cloud services
within the next 12 months
Sources: Cisco and AMI

5. The Cloud is experiencing
huge growth.
• Cloud is outpacing on-premise 5:1
• $60 billion in revenue
• $2B in VC funding
Source: Tech Targets (2011)

6. What is Cloud Computing?
An analogy: electricity services…
You simply plug into a vast electrical grid
managed by experts to get a low cost,
reliable power supply – available to you with
much greater efficiency than you could
generate on your own.
Power is a utility service - available
to you on-demand and you pay for
what you use.

7. What is Cloud Computing?
Similarly, Cloud Computing is a utility service - giving you
access to technology resources managed by experts and
available on-demand.
You simply access these services over the network,
with minimal up-front costs and you pay only for the
resources you use.

8. Layers of the Cloud
• Web Apps
SaaS • Application Hosting
Software
as a Service • Content Delivery
IaaS • Servers
• Storage
Infrastructure
as a Service • Security
• Internet
Network
Public, Private, • Intranets / Extranets
Hybrid • Virtual Private Networks

9. Benefits of the Cloud…
• Predictable monthly bill
• Anywhere access
• Scalability and reliability
• Increased peace of mind and
security (if done correctly)
…focusing on running your business

10. Benefits of the Cloud…
• Turn capital expense into
variable expense
• Eliminate on-going hardware
replacement costs
• Reduced maintenance $
• Lowers TCO by as much
as 50%*
…focusing on running your business
Source: Aberdeen Group

12. #1. Elastic Cloud Computing
• EC2 - Virtual servers
• S3 – Cloud storage
• “Unlimited” expansion
• Pay per use pricing model
• Cloud expertise required
• Redundancy zones!!

13. #2. Datacenter Marketplaces
• 90 datacenters around
the world
• +4,000 ecosystem partners
+90% of trading platforms • Where you connect to the
Cloud is important
+50% of Tier 1 cloud providers • Increased security and
availability
• Lower latency

14. #3. Virtual Desktops
3 Different Models • “Desktop” runs in the cloud;
access via web
1. +
• $5 to 10 per user per month
• Virtual Desktop initially
2. driven by large-scale
call center requirements
3. • Now driven by growth in
tablets, mobility and
security

15. #4. “Four Screen” Solutions
• Storing files & media in the
cloud
• View & Edit via a
TV, PC, tablet or phone
• Backup & Recovery
• Sharing & Collaboration
• Syncing multiple computers

16. #5. Cloud Security
• Security breaches at Sony
and GPI are driving action
• Cloud still more secure than
on-premise (but beware)
• Where does your data
reside? Who has access?
• Identity, Access & Policies
• Encryption & Privacy

17. #6. “Cloud-Ready” Broadband
• Cloud is driving demand for
high quality, high bandwidth
connectivity
• Cloud connected networks
• Prioritizing bandwidth usage
• Web filtering & security
• Threat prevention and
detection

18. #7. Sales 2.0
• Open source, sales force
automation platform
• Marketing automation
• Campaign management
• Drip marketing
• Sales intelligence
• Social media integration

19. #8. Machine Learning
• Real-time recommendations
for customers
• Clustering and segmentation
analysis
• Outlier detection
• Predictive analytics
Now possible due
to advancements in • Similarity search
cloud computing

20. #9. Business App Stores
• Over 100 open source apps
• User experience designed
for businesses
• Broad range of horizontal &
vertical business apps
• Integration with cloud
infrastructure and other
apps

21. ELASTIC DATACENTER VIRTUAL
COMPUTING MARKETPLACES DESKTOPS
FOUR SCREEN CLOUD CLOUD-READY
SOLUTIONS SECURITY BROADBAND
SALES MACHINE BUSINESS
2.0 LEARNING APP STORE

22. Tips for avoiding a potential…
• Avoid vendor lock-in and
application rewrites
• Use experts but understand
their motivation
• Implement security plan for
managing employee and
partner access
…“Lightning Strike” in the Cloud.

23. Tips for avoiding a potential…
• Investigate vendor maturity
and reputation
• Be careful with consumption-
based pricing and longer term
contracts
• Calculate comprehensive
return-on-investment
…“Lightning Strike” in the Cloud.

24. Navigating
the Cloud
Brooks Robinson
brooks@rocvp.com