Jeff Hoffman's keynote presentation from EO NERVE 2011: The Next Level

1. Connecting the Dots – Your Path to the Next Level Jeff Hoffman ColorJar

2. Agenda It all starts with an idea Innovation (the process of birthing new ideas) is a PROCESS, not an accident New ideas must be validated PROPERLY The path to the next level is the path from IDEA to EXECUTION Tell me your ideas and I swear I won’t steal them (OK, we call this part Q&A)

3. Is your mind really open for business? Your mind is an idea filter Ideas flow through your mind all day long But some people have one of these for a filter:

4. Is your mind really open for business? Your mind is an idea filter Ideas flow through your mind all day long But some people have one of these for a filter:

5. The power of WONDER

6. The power of WONDER

7. The power of WONDER

8. Exercise your mind

9. Wonder in action Why do you get a different answer every time you call the airlines for a price? Airlines run yield management in real time Yield management runs around 2am New fares are released in response to yield equations

10. Wonder in action

11. Wonder in action

12. Exercise your mind

13. Info-Sponging

14. Absorb the world around you Take 20 minutes at the start of your day No cell phones, email, text, etc. Let your mind wander – wonder, click, repeat Look for trends, convergence, disruptions Write down data points and stare at them

15. Now connect the dots…

16. Now connect the dots…

17. Ask yourself the billion dollar question… What Can I Do Today That I Couldn’t Do Yesterday?

18. A real world example Distressed inventory Perishable commodity Dynamic pricing Soft goods fulfillment Online consumers

19. A multi-billion dollar idea

20. A great team exercise you can do Blue Sky sessions Comfortable setting NO editing Mutual respect Fully inclusive Clean slate start No rules, no gravity

21. The best sentences start with… “Wouldn’t It Be Cool If…”

22. The fast food example…

23. The innovative solution

24. The innovative solution

25. OK, so now what? A good idea is step 1 – success is all in the execution But first you need to VALIDATE your idea

26. Validating your product

27. Validating your product

28. So now it’s time to EXECUTE Get out of your conference room! The best companies design their products from the customer in, not from their conference room out LAUNCH SOMETHING, and let the market adjust it The key to success is not having all the answers but knowing all the QUESTIONS Adjust, collect data, analyze, and repeat Be the BEST at one thing, expand later

29. Connecting the Dots – Your Path to the Next Level Jeff Hoffman ColorJar Q&A