SlideShare uma empresa Scribd logo
1 de 15
S
Business Plan
Learn to Write a Great Business Plan
What is one
S A document that outlines you business
S Goals
S Selling what?
S Why are you selling?
S How are you selling
S Business Roadmap
S Where are you going
S How are you getting there
What’s in one?
S Everyone is different
S Four Categories
S Description of business
S Marketing
S Finances
S Management
Business Plan Competition
S 5 page summery
S 4pm - Nov 12 Deadline
S 20 pages
S Following slides
Executive Summery
S Page long description
S Written last
S Hits on all major points of plan
Company Overview
S Talk about the company itself
S LLC or Corporation?
S Who owns it?
S Details on entire company
S Mission & Vision
Product or Service Description
S What are you selling
S How is it better
S How is it different
S What problem does it fix
Industry/Competitor Analysis
S Is it growing?
S Facts
S Who are you competing against?
S Directly
S Indirectly
Market/Customer Analysis
S Who buys it?
S What are the demographics?
S How can you market to them?
S Why are they the ones to buy it?
Marketing and Sales Plan
S How will you market your product
S 4 Ps of marketing
S How will you position it
Operations and Growth
Strategy
S How will you grow your business?
S Expand to new markets?
S How are you going manage your
company
Management Team and
Staffing Plan
S Who is on their team
S Why are they good?
S Experience
S Work method
S Knowledge of field
S Who are you hiring and to do what?
Financial Summary
S Cash Flow
S Where money goes in and out
S Income Statement
S Where are you making money from
S Balance Sheet
S Assets, liabilities, Owners Equity
The Offering
S What are you looking for?
S Money?
S What type
S Angel
S Investment
S Bank loan
Presentation
S 10 20 30
S 10 slides
S 20 minutes
S 30 point font

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