This document discusses the vision of enterprise optimization and how the Synthesis software supports and can extend that vision. Enterprise optimization means leveraging automation of business processes to maximize revenue and customer satisfaction by increasing efficiencies while minimizing costs by reducing inefficiencies. It involves standardized data, historical context, integration with other systems, and integrated scheduling and forecasting across operational entities. Synthesis supports this vision through centralized data storage, third-party integration capabilities, and integrated forecasting and scheduling. The document asks how attendees would extend the vision of enterprise optimization within their own organizations.

1. Entessa UCON 2009Business TrackEnterprise Optimization: Marine, Pipeline, and Terminal Scheduling in SynthesisTodd JustDate: May 19, 2009

2. Page 2 Agenda The Vision of Enterprise Optimization Supporting the Vision Extending the Vision

3. Page 3 The Vision of Enterprise Optimization What do we mean by “Enterprise Optimization”?

4. Page 4 The Vision of Enterprise Optimization What do we mean by “Enterprise Optimization”?

5. Page 5 The Vision of Enterprise Optimization What do we mean by “Enterprise Optimization”? en-ter-prise ent-ə(r)-prīzn (15c) : a unit of economic organization or activity; esp : a business organization op-ti-mi-za-tion äp-tə-mə-`zā-shənn (1857) : an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible; specif : the mathematical procedures (as finding the maximum of a function) involved in this

6. Page 6 The Vision of Enterprise Optimization What do we mean by “Enterprise Optimization”? Leveraging the standardized and consolidated automation of business processes in order to maximize efficiencies that increase revenue and customer satisfaction while minimizing inefficiencies in order to decrease costs.

7. Page 7 The Vision of Enterprise Optimization What do we mean by “Enterprise Optimization”? Leveraging thestandardizedandconsolidatedautomation of business processes in order tomaximize efficienciesthatincrease revenueandcustomer satisfactionwhileminimizing inefficienciesin order todecrease costs.

8. Page 8 The Vision of Enterprise Optimization What does “Enterprise Optimization” mean to you? What additional functionality does Synthesis need to achieve YOUR vision of “Enterprise Optimization”?

9. Page 9 The Vision of Enterprise Optimization What do we need to achieve “Enterprise Optimization”? Standardized and consolidated data Historical reference and context Integration with third-party systems Integrated scheduling and forecasting for distinct operational entities

10. Page 10 The Vision of Enterprise Optimization Why should we have this vision of “Enterprise Optimization” as an organizational objective? Maximize revenue-generating efficiencies Minimize inefficiencies that result in higher costs Reduce the risks and costs associated with having the wrong volume of the wrong product at the wrong location at the wrong time (i.e. run-downs or overflows). Increase customer satisfaction through self-service portals and a single-source operational data store. Improve integration and partnering with customers through the “Partner B2B Integration” capabilities and through the Synthesis API and SDK.

11. Page 11 Supporting the Vision How does Synthesis support this vision?

12. Page 12 Supporting the Vision Recap: Capture of operational data as it happens, either through direct manual input or integration with existing systems (SCADA, OMNI, TopTech, etc.), and storing the data in a centralized database provides a single source of truth. Historical data grows within Synthesis as time goes on. Synthesis can support any type of average-based forecasting. Synthesis supports third-party integration through adapters and APIs. The implementation and vision of integrated forecasting and scheduling within Synthesis provides visibility and interaction between different operational entities.

13. Page 13 Supporting the Vision

14. Page 14 Extending the Vision What does “Enterprise Optimization” mean to you? What additional functionality does Synthesis need to achieve YOUR vision of “Enterprise Optimization”? What other questions or suggestions do you have?

15. Page 15 12/17/2009 Private & Confidential. Q&A Comments Thank You! Enterprise Software for Energy Logistics Todd Just (832) 200-6124 tjust@entessa.com www.entessa.com Page 15 (The End)