Swot analysis of wikis an enterprise perspective

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SoCialsoftware An Enterprise perspective SWOT ANALYSIS OF WIKIS 1 Copyright by Tobias Brenner and MilosVujnovic

2 SWOT ANALYSIS OF WIKIS Copyright by Tobias Brenner and MilosVujnovic

Copyright by Tobias Brenner and MilosVujnovic 3 SWOT ANALYSIS OF WIKIS Strengths: ,[object Object], usually everybody is able and allowed to read and add content ,[object Object], content can be changed and new information can be added; in addition all actions are traced in a log file/document ,[object Object], the content is organized with catchwords and hyperlinks ,[object Object], a group of users shares information within a wiki and organizes the workflow

Copyright by Tobias Brenner and Milos Vujnovic 4 SWOT ANALYSIS OF WIKIS Weaknesses: ,[object Object], as everybody can change the content, information can change as well ,[object Object], often editors are not used to this technology, so wikis are not as dynamic as they could be ,[object Object], as there is no professional editor, users often do not really trust the information of wikis ,[object Object], as wikis break systematically with existing control mechanisms, need of strong management sponsors is required

Copyright by Tobias Brenner and Milos Vujnovic 5 SWOT ANALYSIS OF WIKIS Opportunities: ,[object Object], all the information of your company in one source, the editors and users can see who is a specialist of a topic which again allows community building ,[object Object], the collective knowledge of a group is more comprehensive than the knowledge of a single person; the more information from different users you bring in a wiki, the more knowledge you receive ,[object Object], there is no usual editing process; what is typed in, can be seen by every user ,[object Object], a wiki can be used as a basis for enterprise communications, it can link or integrate applications like microblogs ,[object Object], as more and more people load up information into a wiki, a collaborative knowledge base is created

SWOT ANALYSIS OF WIKIS Copyright by Tobias Brenner and Milos Vujnovic 6 Enterprise 2.0 & Social Media Strategies Blog Threats: ,[object Object], this might happen by failure or by vandalism ,[object Object], not every information in a company should be open to every employee ,[object Object], not all information brought into a wiki is necessarily shareable. There might be a copyright on some information

VIRTUAL IDENTITY OF TOBIAS BRENNER Copyright by Tobias Brenner and Milos Vujnovic 7

VIRTUAL IDENTITY OF MILOS VUJNOVIC Copyright by Tobias Brenner and Milos Vujnovic 8

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