1. 3 Healthcare Users Who Get
Pinterest Right
And What They Can Teach You!

2. 1. The Doctor

3. Dr Matthew Katz is a communitybased doctor dedicated to improving
cancer care and health empowerment.

5. Lesson #1

6. Don't just pin pictures, pin videos too.
Choose relevant videos to explain medical
procedures.
Adding your own comments will increase their
value and interest for your followers.

7. 2. The Community

8. WEGO Health is an online community for
Health Activists.

10. Lesson #2

11. On Pinterest, you can invite other users to contribute
their own images to your account by creating a usergenerated pinboard. WEGO have taken this a step
further, by inviting guest pinners to their boards.

12. 3. The Hospital

13. The Cleveland Clinic, a multispecialty academic
medical center located in Cleveland, Ohio.

15. Lesson #3

16. Turn your content into infographics and data
charts. With so many online messages competing
for our attention, interesting graphics can help
cut through the social media clutter.

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