SlideShare a Scribd company logo
1 of 40
So You’ve Got a Software
          Idea...
      Now What?


                 Dan Pickett
Ideas are easy...



Identifying Ideas Worth Doing Is Hard!

       ...And building them is even harder
Now What?
• Problems Worth Solving
• Identify Who Cares?
• Do the Simplest Thing That Works
• Tell a Story with Sketches and Words
• Ship
Problems worth solving
Unbaked Ideas...
• Have you talked to a potential customer?
• Are you willing to make the investment?
• Have you put it on paper?
• Do you know what you’re doing?
Unthought Out Ideas...
                                    “The Next Twitter”


“Like LinkedIn, but with Facebook Features”


        “We’re hoping Google will acquire us”


             “We’ll Make Our Money on Advertising”
http://tomuse.com/internet-startups-web-20-success-failure-rates/




Win the Lottery?
...Or Dominate a Niche?


•   Make your users money
•   Eliminate a pain point
Oh yeah, and...


CHARGE FOR IT!!!
Who Cares?
Identify Who Cares
http://www.flickr.com/photos/spine/263214639/




 Listen,
then Ask
Conceptualization

•Identify the problem
• Brainstorm on solutions
• Sketch Ideas
http://threetreesstudios.com/andscifi/tag/star-wars/




Brainstorming
Brainstorming Fundamentals

• There are no dumb ideas
• Don’t criticize other people’s ideas
• Build on other people’s ideas
• It’s about quantity, not quality
• Have a facilitator that enforces rules above
Mind Maps
It’s about brain power...
Identify a
            Core Asset

• Above all else, what do my customers
  need?
• ...Be brutal in slashing features
Minimum
Viable
Product
Courtesy: Jason Robb




Sketching
Rules for Sketching

•Thick Strokes
• Annotate
• Walk Away
Failure In Design
Design With Constraints
More on Sketching...
Words Matter...
             http://www.flickr.com/photos/peterwalshprojects/




Maintain a Glossary
Words Matter...

       http://www.flickr.com/photos/enovember/3471675615/




Tell A Story
User Stories
“        I believe that the hardest part of
     software projects, the most common
                source of project failure, is
    communication with the customers
                and users of that software      ”
           - Martin Fowler
What’s a user story?

• indicates the person who is seeking some
  type of value from the software
• describes functionality that delivers that
  value
• includes acceptance criteria that elaborates
  on how the value is realized
User Stories

         As a ...           In order to...
         I want to ...      As a...
         So that ...        I want to...


As a registered Barcamp Attendee
I want to choose the talks I’m attending
So that interested friends can see where I’m going
User Stories
Independent
Negotiable
Valuable to users or customers
Estimatable
Small
Testable
Acceptance Criteria
Convey Stakeholder Expectations


• I should see a list of talks grouped by
  time slot
• I should be able to select a talk as one
  I’m attending
• I should be able to link to the talk
More on User Stories
Track
Ship It


If it doesn’t ship, it doesn’t exist.
Iterate
“ As the number of people on a project
increases, however, so does the number
      of communication paths. It doesn’t
    increase additively, as the number of
            people increases, it increases
  multiplicatively, proportional to the
        square of the number of people.
                                             ”
                         - Steve McConnell
Remember...

• Keep it simple
• Put it on paper before you put it into pixels
• Have conversations, don’t write huge
  documents
• Pay attention to process
Thanks!!!

Twitter: @dpickett
Site: www.enlightsolutions.com
Email: dpickett@enlightsolutions.com

More Related Content

Similar to So You've Got a Software Idea...Now What?

It's Not Just About Code
It's Not Just About CodeIt's Not Just About Code
It's Not Just About CodeDan Pickett
 
Designing for Customer needs: A UX Perspective
Designing for Customer needs: A UX PerspectiveDesigning for Customer needs: A UX Perspective
Designing for Customer needs: A UX PerspectiveRichard O'Brien
 
Collaborative Sketching for Secure & Usable Apps
Collaborative Sketching for Secure & Usable AppsCollaborative Sketching for Secure & Usable Apps
Collaborative Sketching for Secure & Usable AppsRobert Stribley
 
"The Emperor Has No News" - Deane Barker, Now What? Conference 2013
"The Emperor Has No News" - Deane Barker, Now What? Conference 2013"The Emperor Has No News" - Deane Barker, Now What? Conference 2013
"The Emperor Has No News" - Deane Barker, Now What? Conference 2013Now What? Conference
 
Introduction to User Experience Design
Introduction to User Experience DesignIntroduction to User Experience Design
Introduction to User Experience DesignKiera McMaster
 
Collaborative Sketching for UX - NYU 02/19/14
Collaborative Sketching for UX - NYU 02/19/14Collaborative Sketching for UX - NYU 02/19/14
Collaborative Sketching for UX - NYU 02/19/14Robert Stribley
 
Above the code story telling : branded content : sadara ventures - ramallah
Above the code   story telling : branded content  : sadara ventures - ramallahAbove the code   story telling : branded content  : sadara ventures - ramallah
Above the code story telling : branded content : sadara ventures - ramallahAlan Weinkrantz
 
Collaborative Sketching for UX
Collaborative Sketching for UXCollaborative Sketching for UX
Collaborative Sketching for UXRobert Stribley
 
Collaborative Sketching for UX - Razorfish 042115
Collaborative Sketching for UX - Razorfish 042115Collaborative Sketching for UX - Razorfish 042115
Collaborative Sketching for UX - Razorfish 042115Robert Stribley
 
Usability and Form Design - University of Calgary
Usability and Form Design - University of CalgaryUsability and Form Design - University of Calgary
Usability and Form Design - University of CalgaryJohn Hutchings
 
Collaborative Exercises for Digital Design 3/7/18
Collaborative Exercises for Digital Design 3/7/18Collaborative Exercises for Digital Design 3/7/18
Collaborative Exercises for Digital Design 3/7/18Robert Stribley
 
Sketching&storyboarding
Sketching&storyboardingSketching&storyboarding
Sketching&storyboardingPriyanka Rana
 
Above The Code (TM) Story Telling & Branded Content - : TechLoft / Tel Aviv...
Above The Code (TM)  Story Telling & Branded Content -  : TechLoft / Tel Aviv...Above The Code (TM)  Story Telling & Branded Content -  : TechLoft / Tel Aviv...
Above The Code (TM) Story Telling & Branded Content - : TechLoft / Tel Aviv...Alan Weinkrantz
 
Above the code story telling : branded content : wayra - buenos aires
Above the code   story telling : branded content  : wayra - buenos airesAbove the code   story telling : branded content  : wayra - buenos aires
Above the code story telling : branded content : wayra - buenos airesAlan Weinkrantz
 
Nasdaq Pro/Design Masterclass at the Entrepreneurial Center
Nasdaq Pro/Design Masterclass at the Entrepreneurial CenterNasdaq Pro/Design Masterclass at the Entrepreneurial Center
Nasdaq Pro/Design Masterclass at the Entrepreneurial CenterChris Avore
 
Experience Mapping Workshop Interaction South America 2014
Experience Mapping Workshop Interaction South America 2014Experience Mapping Workshop Interaction South America 2014
Experience Mapping Workshop Interaction South America 2014John Labriola
 
Above the code story telling : branded content : google israel : 12 february
Above the code   story telling : branded content  : google israel : 12 februaryAbove the code   story telling : branded content  : google israel : 12 february
Above the code story telling : branded content : google israel : 12 februaryAlan Weinkrantz
 
Above The Code (TM) Story Telling & Branded Content - New Orleans Entreprene...
Above The Code (TM)  Story Telling & Branded Content - New Orleans Entreprene...Above The Code (TM)  Story Telling & Branded Content - New Orleans Entreprene...
Above The Code (TM) Story Telling & Branded Content - New Orleans Entreprene...Alan Weinkrantz
 
Collaborative Sketching for UX - Jumpstart Your Design!
Collaborative Sketching for UX -  Jumpstart Your Design!Collaborative Sketching for UX -  Jumpstart Your Design!
Collaborative Sketching for UX - Jumpstart Your Design!Robert Stribley
 
Above the Code - TechStars Cloud - San Antonio - March 6, 2013
Above the Code - TechStars Cloud - San Antonio - March 6, 2013Above the Code - TechStars Cloud - San Antonio - March 6, 2013
Above the Code - TechStars Cloud - San Antonio - March 6, 2013Alan Weinkrantz
 

Similar to So You've Got a Software Idea...Now What? (20)

It's Not Just About Code
It's Not Just About CodeIt's Not Just About Code
It's Not Just About Code
 
Designing for Customer needs: A UX Perspective
Designing for Customer needs: A UX PerspectiveDesigning for Customer needs: A UX Perspective
Designing for Customer needs: A UX Perspective
 
Collaborative Sketching for Secure & Usable Apps
Collaborative Sketching for Secure & Usable AppsCollaborative Sketching for Secure & Usable Apps
Collaborative Sketching for Secure & Usable Apps
 
"The Emperor Has No News" - Deane Barker, Now What? Conference 2013
"The Emperor Has No News" - Deane Barker, Now What? Conference 2013"The Emperor Has No News" - Deane Barker, Now What? Conference 2013
"The Emperor Has No News" - Deane Barker, Now What? Conference 2013
 
Introduction to User Experience Design
Introduction to User Experience DesignIntroduction to User Experience Design
Introduction to User Experience Design
 
Collaborative Sketching for UX - NYU 02/19/14
Collaborative Sketching for UX - NYU 02/19/14Collaborative Sketching for UX - NYU 02/19/14
Collaborative Sketching for UX - NYU 02/19/14
 
Above the code story telling : branded content : sadara ventures - ramallah
Above the code   story telling : branded content  : sadara ventures - ramallahAbove the code   story telling : branded content  : sadara ventures - ramallah
Above the code story telling : branded content : sadara ventures - ramallah
 
Collaborative Sketching for UX
Collaborative Sketching for UXCollaborative Sketching for UX
Collaborative Sketching for UX
 
Collaborative Sketching for UX - Razorfish 042115
Collaborative Sketching for UX - Razorfish 042115Collaborative Sketching for UX - Razorfish 042115
Collaborative Sketching for UX - Razorfish 042115
 
Usability and Form Design - University of Calgary
Usability and Form Design - University of CalgaryUsability and Form Design - University of Calgary
Usability and Form Design - University of Calgary
 
Collaborative Exercises for Digital Design 3/7/18
Collaborative Exercises for Digital Design 3/7/18Collaborative Exercises for Digital Design 3/7/18
Collaborative Exercises for Digital Design 3/7/18
 
Sketching&storyboarding
Sketching&storyboardingSketching&storyboarding
Sketching&storyboarding
 
Above The Code (TM) Story Telling & Branded Content - : TechLoft / Tel Aviv...
Above The Code (TM)  Story Telling & Branded Content -  : TechLoft / Tel Aviv...Above The Code (TM)  Story Telling & Branded Content -  : TechLoft / Tel Aviv...
Above The Code (TM) Story Telling & Branded Content - : TechLoft / Tel Aviv...
 
Above the code story telling : branded content : wayra - buenos aires
Above the code   story telling : branded content  : wayra - buenos airesAbove the code   story telling : branded content  : wayra - buenos aires
Above the code story telling : branded content : wayra - buenos aires
 
Nasdaq Pro/Design Masterclass at the Entrepreneurial Center
Nasdaq Pro/Design Masterclass at the Entrepreneurial CenterNasdaq Pro/Design Masterclass at the Entrepreneurial Center
Nasdaq Pro/Design Masterclass at the Entrepreneurial Center
 
Experience Mapping Workshop Interaction South America 2014
Experience Mapping Workshop Interaction South America 2014Experience Mapping Workshop Interaction South America 2014
Experience Mapping Workshop Interaction South America 2014
 
Above the code story telling : branded content : google israel : 12 february
Above the code   story telling : branded content  : google israel : 12 februaryAbove the code   story telling : branded content  : google israel : 12 february
Above the code story telling : branded content : google israel : 12 february
 
Above The Code (TM) Story Telling & Branded Content - New Orleans Entreprene...
Above The Code (TM)  Story Telling & Branded Content - New Orleans Entreprene...Above The Code (TM)  Story Telling & Branded Content - New Orleans Entreprene...
Above The Code (TM) Story Telling & Branded Content - New Orleans Entreprene...
 
Collaborative Sketching for UX - Jumpstart Your Design!
Collaborative Sketching for UX -  Jumpstart Your Design!Collaborative Sketching for UX -  Jumpstart Your Design!
Collaborative Sketching for UX - Jumpstart Your Design!
 
Above the Code - TechStars Cloud - San Antonio - March 6, 2013
Above the Code - TechStars Cloud - San Antonio - March 6, 2013Above the Code - TechStars Cloud - San Antonio - March 6, 2013
Above the Code - TechStars Cloud - San Antonio - March 6, 2013
 

More from Dan Pickett

Developing Developers Through Apprenticeship
Developing Developers Through ApprenticeshipDeveloping Developers Through Apprenticeship
Developing Developers Through ApprenticeshipDan Pickett
 
Engines Lightning Talk
Engines Lightning TalkEngines Lightning Talk
Engines Lightning TalkDan Pickett
 
5 Of Our Favorite Ruby Gems
5 Of Our Favorite Ruby Gems5 Of Our Favorite Ruby Gems
5 Of Our Favorite Ruby GemsDan Pickett
 
Refinery CMS: BostonRB CMS Showdown
Refinery CMS: BostonRB CMS ShowdownRefinery CMS: BostonRB CMS Showdown
Refinery CMS: BostonRB CMS ShowdownDan Pickett
 
VCR Lightning Talk
VCR Lightning TalkVCR Lightning Talk
VCR Lightning TalkDan Pickett
 
A Brief Introduction to JQuery Mobile
A Brief Introduction to JQuery MobileA Brief Introduction to JQuery Mobile
A Brief Introduction to JQuery MobileDan Pickett
 

More from Dan Pickett (7)

Developing Developers Through Apprenticeship
Developing Developers Through ApprenticeshipDeveloping Developers Through Apprenticeship
Developing Developers Through Apprenticeship
 
Intro to jquery
Intro to jqueryIntro to jquery
Intro to jquery
 
Engines Lightning Talk
Engines Lightning TalkEngines Lightning Talk
Engines Lightning Talk
 
5 Of Our Favorite Ruby Gems
5 Of Our Favorite Ruby Gems5 Of Our Favorite Ruby Gems
5 Of Our Favorite Ruby Gems
 
Refinery CMS: BostonRB CMS Showdown
Refinery CMS: BostonRB CMS ShowdownRefinery CMS: BostonRB CMS Showdown
Refinery CMS: BostonRB CMS Showdown
 
VCR Lightning Talk
VCR Lightning TalkVCR Lightning Talk
VCR Lightning Talk
 
A Brief Introduction to JQuery Mobile
A Brief Introduction to JQuery MobileA Brief Introduction to JQuery Mobile
A Brief Introduction to JQuery Mobile
 

Recently uploaded

Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
Evaluating the top large language models.pdf
Evaluating the top large language models.pdfEvaluating the top large language models.pdf
Evaluating the top large language models.pdfChristopherTHyatt
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024The Digital Insurer
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 

Recently uploaded (20)

Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Evaluating the top large language models.pdf
Evaluating the top large language models.pdfEvaluating the top large language models.pdf
Evaluating the top large language models.pdf
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 

So You've Got a Software Idea...Now What?

Editor's Notes