The document discusses a product called the "Genie" which is presented as an easy and inexpensive way for local businesses to get search engine marketing exposure. It works by being given to customers for free, and then the business owner's name appears at the top of search results when those customers search online. The document outlines benefits like front page search engine positioning, customer loyalty from giving the gift, and potential additional revenue from referral commissions. It aims to address concerns that traditional online advertising is too expensive, time-consuming, or difficult for small businesses.

1. It’s as easy as giving it away! The Simple Solution for Search Engine Marketing

4. From “8 Tips for Successful Online Advertising” - www.webvisible.com 73% of people reported that they turned to Search Engines when looking for local businesses. WebVisible/Neilson Ratings 2007

5. “Local business owners who market themselves on search engines are in the best position to sustain and grow their companies.”

6. As a whole, % of people state that they use Search Engines regularly. 9 out of 10 people turn to search engines to find LOCAL businesses. Statistics show that the average person does 85 searches a month! Facing the facts…

8. Despite the fact that 82% of people used search engines when they were looking for a local business, only 26% of business owners in the survey said they invested in Internet Search Engine Marketing to promote their business. WebVisible/Neilson 2008 Full report at www.webvisible.com

10. Note – add fly-in/overlay average cost ppc campaign Online Advertising Costs

11. script talking about how difficult online advertising traditionally is

12. ONLINE MARKETING DOES NOT HAVE TO BE EXPENSIVE, TIME CONSUMING OR FRUSTRATING ANYMORE!

13. The Missing Piece of the Online Marketing Puzzle No Pay-Per-Click advertising or Search Engine Optimization (SEO) costs Simple and Easy to manage. No experience needed. No website required. Instant connection for your customer to your products and services. 24/7 – 365! Brand visibility on Major Search Engines Guaranteed.

15. Note – if have data on ROI of customer appreciation gifts - include in script Show Your Appreciation... Build customer loyalty with a high value gift! Using the Genie will save your customers time and money. Simplify the search process. Every time your customer has a good experience with the Genie, your name will be right in front of them.

18. Is it Safe? The Genie App only appears on your computer screen when you open and use a major search engine. The MyShoppingGenie Application does not collect, save, or transmit any information about you, your computer, your search habits, your email address, your internet connection or anything else. The App contains no adware, spyware, malware or anything else that interferes with the operation of your computer or your privacy.

19. What if someone has a problem? Any technical issues or questions are handled directly by your distributor As a business owner, you do not need to be involved with any technical issues Every Genie has a built in Help Screen and Customer Service contact link

23. Script will discuss traditional ppc/search engine placement

24. Branding Your Genie is Easy...

30. Script brief comment about profile builder – refer to tutorial Don't Have A Website?

31. script here will be introduction of getting ppc instead of paying it

33. Just a Sample from another site

35. Add something about earning referral commissions – additional revenue stream -

37. Cost of traditional advertising

39. It’s as easy as giving it away! Call to Action