Findhealth.com aims to provide consumers with information on optimal healthcare services based on cost, time, distance, and risk. It connects customers with hospitals, insurers, and manufacturers via its online platform and API's. Key offerings include disease diagnosis, treatment cost comparisons, clinical trial information, and reviews/ratings of services. The business model relies on advertising, donations, and pro bono work from medical professionals to provide free services to customers while protecting their privacy and personal health information. Findhealth.com sees opportunities to expand through mobile/social media and raising its profile, but risks include regulation, retention of volunteer clinicians, and competition from larger tech companies.

1. Business Model of Findhealth.com
The Aim of Findhealth.com :
Searching the most pertinent healthcare service meeting ‘cost, time, distance, and risk efficiency’
INFRASTRUCTURE PARTNER OFFER CUSTOMER CUSTOMER
NETWORK RELATIONSHIP
CORE § Hospitals and
VALUE § The unified
TARGET
CAPABILITIES pharmacies PROPOSITION Healthcare information CUSTOMER
§ Insurance companies with high credentials
§ Clinic Selection § Manufacturers of § Member-specific § The optimal § Mass (potential)
- Disease Diagnosis Healthcare products Service based on Healthcare Service Patients
- Therapy, Risk § Governmental information of cost, Search § Web 2.0 Companies
- Range of Cost healthcare agencies time, and risk § SNS Users
- Review , Rating efficiency § Manufacturers of
- Distance, Time VALUE § Automatic Disease DISTRIBUTION Healthcare products
- Stage of Clinical trial Diagnosis Service CHANNEL
CONFIGURATION
§ Information Delivery § Reliable Customer
-Informing the most Review and Rating § Findhealth.com
Optimal Healthcare § Content § Free Disease
Management § Internet API
service providers Diagnosis and § Social Networking
-Guaranteeing - Data Transmission Treatment Information
by E-mail, Webpage, Service
reliable information § To Provide “News § Instant messaging
-Committing and Healthcare letter” informed new
product-related link § Healthcare products
complaints to treatment and § Voluntary Pro bono
government health - Individualized Web healthcare
Blog clinicians
agencies technologies
§ IT Infra (Findhealth.com § Donation
Data ) § Pro bono Clinicians
§ Marketing, Advertising COST FINANCE REVENUE § Advertising by Hospitals,
§ Development of Automatic STRUCTURE STREAMS pharmacies, Insurance
disease diagnosis algorithm companies, and manufacturers
with healthcare professionals of healthcare products
Anna Jo ( E-mail: anna928@kaist.ac.kr Tel: +82-10-8938-3926)
Jiyoung Ryu ( E-mail: jyryu1@kaist.ac.kr Tel: 070-7951-3319) 1

2. SWOT Analysis of Findhealth.com
Strengths Weaknesses
§ Reliable information on quality healthcare service, available
§ Some deficits in range for infrastructure until the business is
treatment, the effects and costs of treatment given as promptly
relatively mature
as circumstances permit
§ Should collect sufficient customers to review and identify the
§ Respect for the privacy and anonymity of persons receiving
healthcare service
healthcare information
§ Startup for fundraising money to create business and
§ Pro bono participating in clinical decision making
recruitment of pro bono clinicians for implementing healthcare
§ Informed Clinical Trial and direct information delivery service
data system for disease diagnosis
§ Free disease diagnosis service for healthy life and durability
§ Because Findhealth.com is a pretty novel concept, there is no
§ Membership-based service required accreditations from
established market need.
insurance companies but guaranteeing anonymity.
§ Helpless information security system in dealing with hackings
§ The protection of personal health records and personal
§ Speculators including those who spread false development
information in the acceptance or refusal of treatment or
information
participation in clinical trial programs
Opportunities Threats
§ Creating a whole new internet based applications for smart
phones and TVs, instant messaging, and healthcare products § Legislation could impact on disclosure of information contained in
§ The commitment to high quality Healthcare Information personal records.
Technology leads to many interests from clinics, hospitals, § Retention of pro bono clinicians is critical.
healthcare companies, and patients, etc. § Possible public anxiety in presumably manipulating and leaking
§As the world is becoming more aware of how important healthcare confidential information .
information is, Findhealth.com need to be there to pull customer § Vulnerable to reactive intrusion by major competitors such as
attention in cost, time, and risk efficiency to cure their disease. Google and Yahoo.
§Could develop new social network among government agencies, § Joint ventures, strategic alliances may defeat the innovative
insurance companies, and citizens by providing reasonable access position of Findhealth.com.
to complaints relevant to healthcare service § International, culture specific competitors could affect
§Could fundraise more social events to increase recognition of the Findhealth.com in the future.
website and make customers more aware of accurate information § Uncertain for income streams related to advertising from
§To promote and build identity of Findhealth.com with "High healthcare service developers as many advertising media emerge,
credential Healthcare Information with rapid time”
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3. Innovative, Scalable, and Data Economy of Findhealth.com
Customer Needs Technological Change
§ Customer's interest could be checked and informed § With smart devices such as smart phones
1.Distance range could be selected (ex. Within 30km, and smart TVs, providing healthcare
50km, drive 50min, etc) information through App can save precious
2.Cost range could be selected (ex. $40,000-$60,000) time to diagnose risky diseases.
3.Risk, Number of participants, and Reviews are § Healthcare products to install
informed. Also, through this customer would know Findhealth.com application maximize
whether a certain service is approved or in trial or physical, social, economic, emotional,
whether it is even forbidden. intellectual inclusion in the community.
4.Healthcare services are categorized and also § On Findhealth.com, enhanced and
customer could search service by keywords accurate healthcare information is achieved
5.Customer has user ID and so that privacy is by voluntary collective intelligence linked
protected. with social networking services.
Legal Environment Findhealth. Social Environment
com § Once the customer uses the service,
§ Fundamentally, a transition into a
and lets the Findhealth.com registered
data-driven healthcare system and any
companies or organizations knows
healthcare information economy will
one's Findhealth.com ID, it will give
require systems such as organizations
Challenges Findhealth.com the list of 'name of the
and technologies to securely manage,
service and Findhealth.com ID of the
annotate, protect, aggregate and
customer.‘
securely share precious and private § Public sector agencies are to develop,
§ Rating service is mandatory and
healthcare data on an anonymous basis. plan and deliver similar programs and
review is optional for customers to
§ Individuals will need to have the right services in a coordinated and pro-active
encourage people to participate
to safeguard or keep secret any way. => Findhealth.com is committed as
continually in the planning, operation
sensitive personal health information. a third party in good faith.
and evaluation of healthcare services
§To be designed and administered so § Speculators including those who
they receive
as to ensure that no single healthcare spread false development information
§ Part of local coordinated services
companies shall exercise control over => Brisk rating and reviewing activity of
systems generally available to
all or most aspects of an individual's life. customers will filter wrong information.
members of the community.
§ To attract Healthcare companies to
join Findhealth.com and enlist the name
of the services they have.
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