Summary of Mobile Design and Development Book

1. Summary of
Mobile
Design and
Development
June 2012

2. Services
Applications
Application frameworks (Java, S60, BREW, Flash Lite, Android SDK, Webkit)
Operating systems (Symbian, WM, Android, Palm OS)
Platforms (Java ME, BREW, LiMo, Blackberry, iPhone
Devices
Aggregators
Networks (GSM, GPRS..)
Operators

3. #1 Printing Press #2 Recordings #3 Cinema 4# Radio
#5 Television #6 The Internet #7 Mobile
http://en.wikipedia.org/wiki/Seven_mass_media
http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html

4. #1 Printing Press #2 Recordings #3 Cinema 4# Radio #5 Television #6 The Internet
#7 Mobile
http://en.wikipedia.org/wiki/Seven_mass_media
http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html

5. Mobile’s Unique Benefits – Tomi Ahonen
• The first truly personal mass media
• The first always-on mass media
• The first always-carried mass media
• The only mass media with a built-in payment
channel
• At the point of creative impulse
http://en.wikipedia.org/wiki/Seven_mass_media
http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html

7. Mobile Application Media Matrix
Device support Complexity User Language Offline Device
experience support features
SMS All Simple Limited N/A No None
Mobile All Simple Limited HTML No None
websites
Mobile web Some Medium Great HTML Limited Limited
widgets
Mobile web Some Medium Great HTML, CSS, Limited Limited
applications JavaScript
Native All Complex Excellent Various Yes Yes
applications
Games All Complex Excellent Various Yes Yes

8. Application Context Matrix
User Experience Task Type Task Combine Ex.
Type Duration With
Utility At-a-glance Information Very short Immersive Calculator,
recall Weather, Traffic
Locale Location-based Contextual Quick Immersive Find something
information
Informative Content-based Seek Quick Locale News, Directory
information
Productivity Task-based Content Long Utility Managing
Management messages,
contact, media
Immersive Full screen Entertainment Long Utility, locale Games

9. Mobile Information Architecture
• Keep it simple
– Support define goals
– Clear, simple label
• Site Maps
– Limit opportunities for mistakes
– Confirm path by teasing content
• Clickstreams
• Wireframes
• Prototyping
– Paper
– Context
– HTML