1. Prototyping
ali özkil, DTU, 2013
credits: keynotopia

3. A picture is worth 1000 words

4. A picture is worth 1000 words

5. A picture is worth 1000 words
A prototype is worth 1000 pictures

13. Prototypes
are
essential for
product
development

14. What is a prototype?

15. What is a prototype?

16. Early version
of an idea

17. leb
Early version
sta
Te
of an idea

18. Why Prototype?

19. To answer questions
and generate new ones

20. Validate your assumptions
willitblend.com

23. Visualize your ideas
and share them with others
Team
Investors
Clients
Users

25. Fail Early,
Fail Cheaply

27. Philips Food Printer

29. Fail early,
fail cheaply

30. Fail early,
fail cheaply

31. The Worst Product Failure ever: the New Coke

32. The Worst Product Failure ever: the New Coke

33. The Worst Product Failure ever: the New Coke

35. Compare alternatives

41. What makes a good
prototype?

42. Quick

44. Cheap

46. Minimal

48. Testable

50. Measurable

52. A good prototype is...

53. A good prototype is...
Quick You can create multiple versions fast and
iterate even faster

54. A good prototype is...
Quick You can create multiple versions fast and
iterate even faster
Cheap You wouldn’t mind throwing it away and
starting all over again

55. A good prototype is...
Quick You can create multiple versions fast and
iterate even faster
Cheap You wouldn’t mind throwing it away and
starting all over again
Minimal No frills - contains core features only

56. A good prototype is...
Quick You can create multiple versions fast and
iterate even faster
Cheap You wouldn’t mind throwing it away and
starting all over again
Minimal No frills - contains core features only
Testable You can put it in front of people and have
them try it out

57. A good prototype is...
Quick You can create multiple versions fast and
iterate even faster
Cheap You wouldn’t mind throwing it away and
starting all over again
Minimal No frills - contains core features only
Testable You can put it in front of people and have
them try it out
Measurable You can get the numbers behind
what is working and what is not

58. you can do it !

59. you can do it !