Champion Care Homes is a residential facility for senior citizens located in Kerala, India. It was established to address the growing demand for senior living facilities driven by an aging population and changing family structures. The 40-unit facility offers independent and assisted living options with amenities and 24/7 care and services. Champion Care Homes aims to set standards for quality senior care in India through its services, technology, and medical expertise.

1. Live a Carefree Life!
Dr. E. Mohamed Rafique
V/529 MD’s Quarters, Edalakad, Thabore P.O.,
Ernakulam District, Kerala State, India
Pin 683577 Tel: +914842451450 Mob:+918281345391
E-mail: emrafi@gmail.com Web: www.championcarehomes.com
Compassion with Care

2. The Demand in Kerala
• The 60-plus share of the population rose from
5 per cent in 1961 to roughly 8 per cent in 20
years, and will increase by another 4 percent
by 2016
• 85% of the population in 15-49 years are not
resident in the state
• Nuclear families, NRI culture contribute to an
‘inverted pyramid’ demography

3. Elevation: 3D View
Engineer's conception of our main building of forty air conditioned
residency units, of which nine are apartments.

4. Objectives
• To establish, own, run, manage and maintain
long term and short term stay facilities for
Senior Citizens;
• To set up palliative care facilities for senior
citizens,
• To promote, facilitate and encourage the care
and support of geriatric population

5. Location
Champion Care Homes is located at Olive Mount, Thabore P.O., Ernakulam District, Kerala State, India,
Pin: 683577. The Company purchased a 2.10 acre plot of land, about twenty kilometers from the Kochi
International Airport and built this residency to UK Care Home standards.

6. Services included in Monthly Fee
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Life lease of A/c units
Food of your choice
Housekeeping
Pool, Spa, Jaccuzi
Gym, Tree House
Lockers
Games & Recreation
Lifetime maintenance
support
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Security system
Parking
Utilities like disposal
24 Hr Front desk
24 Hr Internet Access
24 Hr GP Consultation
Alternative Medicine
Spirituality & Social
services

7. Table1 & 2: Room & Tariff Details
Types of Rooms
Ground
First
Second
Total
A/c Standard
9
9
10
28
A/c Deluxe
0
2
2
4
A/c Super Deluxe
1
3
4
8
Total
10
14
16
40
Deposits in L
Twin share
Single
A/c Standard
4
7
A/c Deluxe
5
8
A/c Super Deluxe
7
10
Monthly in K
Twin share
Single
A/c Standard
15
20
17.5
25
20
30
A/c Deluxe
A/c Super Deluxe

8. Ground Floor
plan

9. Particulars
Table3: Project
Cost
Cumulative
Investment in
first four years
is 584.24 L
Year 1
Year 2
Year 3
Year 4
Land
62.00
-
-
-
Building
224.22
108.4
-
-
Porch & lifts
18.00
-
18.00
7.50
Solar power & Car
5.65
-
3.00
-
Water systems
4.00
-
-
-
Club & Tree House
-
8.00
-
-
Electrical equipment
-
21.50
-
-
Home Equipment
-
15.00
6.50
4.50
Locker & Security
10.00
19.00
-
-
Furnishings
20.00
10.00
-
-
Externals & fees
9.00
10.00
-
-
TOTAL INVESTMENT
352.87
191.8
27.50
12.00

10. First and
Second
Floor
plan

11. Strengths
Weakness
Opportunities
Threats
Inability to have all
fully trained &
Medical background committed
personnel from the
beginning itself
Increase in inflation
Increased life
outpacing our ability
expectancy: population
to charge
pyramid becoming
compensatory higher
flower-vase shaped
fees
Quality and
Technology
Start-up cash drain
Out migration of the
15-49 age group from
Kerala
Not starting our
admissions on time
and/or slow
admission rate
Innovation
Weak Brand and
Image
Move from Joint to
Nuclear families
Policies in destination
countries returning
migrants from Kerala
Social Media
Network
New entrant in the
field; So,
inexperience and
accreditations
Niche: Need for
Hospice and Palliative
Care
Local Competitors,
Government and RBI
clearances, Employee
unionism
Table 4: SWOT Analysis

12. Elevation: 2D View

13. Political
Economic
Social
Technological
Consumer buying
mechanisms and
technology
Local Community
politics
Interest and
exchange rates
Policies in
dstinations where
Keralites work
Taxation specific to
Consumer buying
Care Home
patterns
Services
Ecological: water
table, green cover
reduction
Advertising and
publicity
Ethnic and religious Innovation
factors
potential
Ethical Policies
International
monetary issues
Media views
Table 5: PEST Analysis
Lifestyle trends
Technology
legislation
Technology access,
licencing, patents

15. Be a Champ! Earn a free Stay!
EARN your FREE Champ-Days: namely the free days of
stay at Champion Care Homes, which you can then
redeem at par for free Trial Stays or free Short Stays in
Champion Care Homes.
When you enroll ONE Resident for Permanent Stay at
Champion Care Homes you will earn FOUR ChampDays!
For more details contact:
Dr. E. Mohamed Rafique
V/529 MD’s Quarters, Edalakad, Thabore P.O.,
Ernakulam District, Kerala State, India.
Pin 683577 Tel: +914842451450 Mob:+918281345391
E-mail: emrafi@gmail.com Web:
www.championcarehomes.com