4. Media Consumption Is Shifting
Time per Week Spent Consuming Online Content
According to US Internet Users, NOV 2011
% of respondents
Not Sure
1.1%
<10 hours
40+ hours 12.2%
15.1%
54% 31-40 hours
16.0%
11-20 hours
32.7%
21-30 hours
23.0%
NOTE: n=1,025 ages 18+; at home or at work; numbers may not add up to 100%
due to rounding
Source: Broadcom survey conducted by IZ Analytics, Dec 9, 2011
14. An Enlightened Perspective
With Magnetic, Empower has an upstream vantage
point of the broadening ‘Owned Media’ landscape
Content Content Content Content
Marketing Agencies Creation Distribution Discovery
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Content Management