If you follow a few simple rules, your site, business, non-profit will flourish. These are slam dunks.

1. The 5 SEO Rules
These Rules are not a
trick. In fact they’re
the opposite.
They force you
to give Google
everything it
needs so you’ll rise
to the top. They
also make sure you
provide a good
experience for your
5 website visitors.
To see the Rules
in action please check the
example given after Rule 5.
For Any Business

2. Title Tags Are Very
Important To Google
The Title Tag is not on the page, it’s in page html. The Title Tag of a
web page is the text that shows at the top of the browser window
when you go to the page. Make sure the Title Tag of the page is
short, descriptive, and contains your keywords. The Title Tag is very
Rule 1 important to Google, so take time to get it right.
A Keyword Rich Domain Name
is important to Google Register
A keyword rich domain name. Pick one or two keywords
that are valuable to your business. It might be the name of a
product or service, or an industry term, or whatever. One or
two keywords are all you need, but consider them carefully.
Title Tags help users of your site and Google to find what is important
to them. Think of your site as the filing cabinet and the hanging files
Do keyword research and decide which keywords are
as the pages. The labels on those file folders are what the Title Tags
important to you. Look at keyword frequency (i.e. how often
are. For your website, you need to think from the point of view of the
the keyword is searched).
people who visit your site. These Title Tags need to help them find
what they are looking for easily and quickly. If you don’t, they won’t
TIP: Google AdWords has a powerful Keyword Analysis
stick around.
Tool. It’s worth opening a Google AdWords account to get
Rule 2
access to this tool even if you don’t intend to run paid ads
on Google.
This tool lets you explore keywords, and it tells you how
many searches/month each keywordgets on Google. This is
critical information you’ll need when picking keywords.
Now register the domain name. Of course, there’s a very good
chance that the domain name is taken. No problem, just
registers a minor variation that does not introduce any new
keywords, or add some hyphens between the keywords in
the domain name.
TIP: Don’t pay for all the extra services domain
companies, like GoDaddy.com and others sell, unless
you are sure you need and will use them. Talk to your
webmaster about this.
TIP: If your website has multiple pages then
For any company, the services they offer and their physical each page should have its own descriptive
location are most important. They will be identified in the Title Tag. Do not just copy the Title Tag of the
appropriate pages in the site. homepage to other pages.

3. Rule 3
Make Sure Your
Page Has A Text Headline Make Sure Your Pages Have Relevant
Give your page a headline that relates to your Title Tag and Text Content
contains the keywords. It’s ok if you just copy the Title Tag as the
headline of the page. Make sure the page headline is text; do
Page content should be informative and all about your keyword topic. Keep
not use a picture with embedded “text”. Google hates that.
the page content focused on the topic described in the Title Tag. Don’t go
off topic and don’t make the content too long. The content should be rich
in text. You can use pictures of course, but make sure all the important
information is included as text. Google loves text.
Isn’t it frustrating to pull out a file and not find the information you expect
to be there? It is frustrating for people who visit your pages to not find what
they expect and what they are looking for. Google will also not rank your site
and pages high if people leave quickly, not finding what they want. Make
each page be relevant, specific and immediately useful.
Here is an example of relevant, useful text.
TIP:The headline helps visitors get a little more
information about the content on that page. It helps
them know if what they are searching for is indeed on
this page.
Rule 4
TIP: Text” embedded in pictures and Flash content will not help your
SEO. Google looks for good old fashioned text.

4. Rule 5
Get High Quality Inbound Links An Example of Success Here is one of my websites
http://www.ivf-free.com/
Inbound links, also called backlinks, are other websites that
The domain name contains my desired keyword (free ivf ). I first tried to register
link to your website. Google will check these sites for quality,
free-ivf.com but it was taken. So I just switched the order of words, the main
relevance to your site and the text used in the link.
thing was that I did not introduce any extra words.
Only get links from sites that are about the same subject as your
The Title Tag is: “IVF Deals” and in the page html it looks like this:
site, meaning links from sites in your industry. Links from other
<title>IVF Deals</title>.
sites will not help, and will harm your SEO. When it comes to
links its quality not quantity.
The page headline is also “IVF Deals”.
These links are other ways people can find your site. If you are a
Notice that the entire website is about the primary topic (ivf) and is text rich.
CPA, a engineering firm or a cancer doctor, find links that would
In fact, I don’t use any photos or flash.
most likely bring you visitors interested in what you do, in the
services you offer.
Google “free ivf” or “ivf deals” you’ll see that Google has ranked this site in
the top 3.
You can get links by listing in industry directories, sending out
a Press Release, and asking other sites to link to you. Do not be
tempted by offers from companies to sell you links.
Now you know the Rules
TIP: Remember, links are like reputation, you need a The 5 Rules make sure you give Google what it wants to rank your website.
good one. So you should only consider quality links from Your site has a focused theme. The domain name, Title Tag and content are all
respected sites in your industry. consistent with the theme. The site contains all the important data as text. And
the site has other relevant and respected sites linking to it. These are the critical
TIP: When you do get someone to link to you the exact elements that Google needs to give you a good position in its search index.
text they use for the link is important.
SEO is work, but it’s not difficult!
The link text itself should be relevant and keyword rich. Do not
Track your progress
allow a site to link to you with text such as “click here”, make
sure the text they use is descriptive. For example, if you’re in
the business of selling Blue Widgets a good link would be
something like “Leading Supplier of Blue Widgets”. Google likes You can track progress by doing a search on your keywords and seeing how
link text that says what you do! you rank. A quick method to check if your site has been indexed is to do a
search on your domain name.
TIP: For more technical information about how Google is spidering
your site uses Google Webmaster Tools. These tell you exactly when
your site was spidered and if the Google spider had any problems.
Google Webmaster Tools
http://www.google.com/webmasters/
Here is another great tool.
http://www.opensiteexplorer.org/
This tool allows you to compare your site to others and includes your links.

5. If you have any questions,
feel free to contact us.
Copyright 2012.
Abbott Systems Inc. and
Robert L. Sayre
By: Ken Abbott
Abbott Systems Inc.
(914) 747-3116
abbottsystems@gmail.com
Robert Sayre
(610) 217-5651
Robert.sayre1@gmail.com
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