Boomers want to hear from experts; Gen Xs want to converse with their peers; Millennials and Gen Ys want to engage through technology…and all will consider whether attending your meeting is worth time away from the office, families, and personal priorities! That leaves YOU to bring it all together in one multi-dimensional meeting to please a multi-generational audience. Creating an appealing meeting for a multi-generational audience is a tall order, but ultimately it’s not about attracting and engaging generations, it is about creating an experience within your experience that delivers something for everyone. Key Take-Aways: *Get attendees excited with targeted take-aways, connections, and personalization *Keep them involved with a focus on design mindset and learning styles rather than generational stereotypes *Keep them wanting more with smart approaches to content extension and community

1. Our Panelist
Kelly Peacy, CAE, CMP
Founder and CEO
Insight Event Strategy, LLC

3. Focus on design
mindset and learning
styles
Targeted takeaways,
connections and
personalization
Content extension
and community
Our Webinar Roadmap

4. Getting Beyond Generational Stereotypes

5. The Designer’s Mindset

6. Learning and
Connection Preferences
What are the some of the core values of the audience?
o Rigorous structure vs. Flexibility
o Group work/team vs. Independence
o Face to face vs. technology
o Peer recognition

7. Create Connections

8. Connect Using Experiences
Within Experiences
Design event experiences around multiple ways to
connect based on the audience’s core values:
o Roundtables with senior professionals and new professionals
(boomers and millennials)
o Use your conference app to create one-on-one appointments
based on interests and event objectives—dedicate a space on-
site for face-to-face meetings (gen x and millennials)

9. Building Community and Making it Personal

10. Use collective brain power
and depth of experience
Leverage your event to start conversations that matter
o Create environments for timed team challenges around a
specific industry issue
o Post challenges and solutions on-site and online for continued
dialogue
• Design your program schedule to include room for
crowdsourced content
• Create quiet spaces/lounges for participants to reflect on what
they’ve learned and how they will put it into practice

11. to engage multi-
generational
attendees

12. www.empowerMINT.com
• Review at-a-glance destination
profiles
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• Find your Destination Expert
• Search and compare
• Submit a Quick Request or RFP
to multiple destinations

13. Keep in Touch
Email
contactus@empowermint.com
Podcast
Meeting Planning Madness
blog.empowermint.com/podcast
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Web
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and Meeting Professionals