2. Chocolate Box
This facial expression usually consists
of either the full face or three quarters
of the face facing the camera. It has a
half or full smile with hardly any teeth
visible, lips are usually together or
parted slightly.
It brings across a chilled, careless look
that also feels welcoming and warm.
3. Invitational
This facial expression always has
the mouth closed with either a
very slight smile or pout, no teeth
ever show. Head is always only
showing one side or looking back
to camera and there is usually
emphasis added onto the eyes.
It brings across a mysterious feel
and draws the readers in as it
makes it look very interesting.
4. Super-smiler
Very toothy smile, full facial
expression. Hair usually looks messy
or is blown by wind for effect. Head
is usually forward or thrown back,
very expressive.
It brings across a very happy and
excited feel, welcoming to the
reader.
5. Romantic or
sexual
Usually includes a male and a female,
posing very close together to show
affection, never a full smile usually a
calm facial expression.
It brings across a feel of romance and
love, very relaxed and still.
7. Carefree
Usually smiling or grinning, look
very chilled and relaxed and
effortless.
Brings across a relaxed feel to
customers.
8. Practical
Usually look like they’re
concentrating, mouth closed,
sometimes even look like they
are frowning slightly.
Brings across a relaxed
effortless feel.
9. Seductive
Usually the expressions aren’t as reserved,
still have quite a confident facial
expression and versions of the expression
that aren’t as serious may even include a
slight smile.
Brings across quite a cheeky and chilled
feel to the cover, not too raunchy though.
10. Comic
Deliberately comical, pulling
funny faces, exaggerated,
normally standing close.
Brings across a fun element to
the cover, something that
interests the reader.
11. Catalogue
Usually look very ‘dummy like’ and
artificial, don’t have to b in a specific
position but eyes are usually looking at
the camera widely. Sometimes they
may even smile, a very empty look.
Brings across mystery as the look makes
the model look like they’re in deep
thought.
