How to make attractive brochures and booklets using open source tools. Creating brochures to promote your business, user group, and events can be an agonizing adventure in self-doubt. With a few simple graphic design rules, and a few open source tools you can easily make a variety of promotional materials and handouts. In this session you'll learn how to find and use: * Creative Commons licensed images. * OpenOffice.org templates for tri-fold and bi-fold brochures. * Open source fonts (yes, they exist!). * Advanced open source applications for sophisticated layouts and custom paper sizes. Whether you're a graphic designer exploring open source, or an open source expert looking for a little help in making appealing print materials, this session is going to have the information you need to create engaging print materials the open source way.

1. Looking Beautiful in Print
Emma Jane Hogbin
emma@hicktech.com
www.100mileclientroster.com
@emmajanedotnet

2. Tips for Success
● Have a clear and compelling message.
● Use grid-based layout to guide the reader’s eye.
● Save and re-use successful templates.
● Find and use CC-licensed images
● Find and use open (or free) fonts.

3. Your Message: The content
● Have a compelling message.
● Use a larger font than you want to.
● Simplify your language.
● Be distinct, unless you shouldn’t.
● Promote benefits for beginners; features for
experts.

4. Layout
● Grids help you to organize graphical elements.
● They provide a rigid structure--which is good.

5. Layout
● Grids help you to organize
graphical elements.
● They provide a rigid
structure--which is good.

6. Layout
● Grids help you to organize
graphical elements.
● They provide a rigid
structure--which is good.
``

7. Layout
● Grids help you to organize
graphical elements.
● They provide a rigid
structure--which is good. ``

8. The Rule of Thirds

10. Source: http://www.flickr.com/photos/25661409@N04/3145576820/

11. See and use grids everywhere

12. www.thegridsystem.org

14. OOo templates for brochures
● www.the100mileclientroster.com
● Navigate to “The 100 Mile Kits”
● Click on “Print Identity.”
● Read, download, browse as appropriate.

15. Warning!
● Fold lines are marked.
● Content areas are marked.
● There is no imposed grid.

16. Style list
All Pages
Current page

17. Editable area
Panel guidelines

18. Know your area

19. Images
● Be your own photographer, illustrator or
“creator.”
● Get permission from people
(http://www.diyplanner.com/templates/official/mis
c/photorelease)

20. Finding CC-licensed images
● Flickr - www.flickr.com
● Compfight - www.compfight.com
● Sorting Flickr images -
http://code.google.com/p/dfo/

22. Images in the public domain...sort of
● http://en.wikipedia.org/wiki/Public_domain
● http://www.google.com/search?
q=public+domain+wood+engravings
● www.fromoldbooks.org
● www.oldbookillustrations.com
● www.oldbookart.com
● www.copyrightexpired.com

23. Source: http://www.fromoldbooks.org/ThomasBewick-WoodEngravings/pages/34-the-newfoundland-dog/

24. www.webstock.org.nz

25. Free Fonts
● ttf-larabie-deco - Decorative fonts from
www.larabiefonts.com
● ttf-larabie-straight - Straight fonts from
www.larabiefonts.com
● ttf-larabie-uncommon - Special decorative fonts
from www.larabiefonts.com
● ttf-mscorefonts-installer

26. Open Source Fonts
● Open source fonts - www.openfontlibrary.org
● This font is “GentesqueBold.” It is made of win.
● DIY Fonts:
http://openfontlibrary.org/wiki/FontForge

27. OTF and TTF
● OpenOffice.org can’t deal with OTF.
● Use this script:
#!/usr/bin/fontforge
# Quick and dirty hack: converts a font to truetype (.ttf)
Print("Opening "+$1);
Open($1);
Print("Saving "+$1:r+".ttf");
Generate($1:r+".ttf");
Quit(0);

29. Advanced applications
● Inkscape - www.inkscape.org
● FontForge - fontforge.sourceforge.net
● GiMP - www.gimp.org
● Scribus - www.scribus.net
● Font Matrix - www.fontmatrix.net
● Insert your favorite tool here.

30. Beautiful in Print Summary
● Have a clear and compelling message.
● Use grid-based layout to guide the reader’s eye.
● Save and re-use successful templates.
● Find and use CC-licensed images.
● Find and use open (or free) fonts.
@emmajanedotnet
www.the100mileclientroster.com