1. Social Media: Newcastle College
“Using Social Media to create an interactive
student experience.”
Emily Hampton, Social Media Manager, NCG
October 2011

2. About Me
Emily Hampton, BA (Hons)
Social Media Manager, NCG
Extensive experience of building social communities engaging
thousands of individuals through spectrum of age demographics.
First-class Honours Graduate: Dissertation on “The Impact and Value
of Social Media for Marketing and Business Development”
- shared and read throughout the world.
Has produced and managed several Social Media strategies for
businesses in the North East

3. Social Media is Shaping our
Teenagers

15. STUDENT SUPPORT TOOL
• Answering the questions of
prospective and current students
• Important to establish strong
lines of communication between
Student Services and myself
• Me informing you of posts that
may have an impact on you
• Me asking for information to
answer someone’s query

16. Social Media Guidelines

19. Summary
• New channel of communication
• Increase brand awareness and drive traffic to our website
• Target our audience
• Listening and monitoring tool
• Encourage dialogue – with prospective, current and past students,
staff, and parents.

20. Contact Me
Emily Hampton, BA (Hons)
Social Media Manager, NCG
Email: emily.hampton@ncl-coll.ac.uk
Tel: 0191 200 4672
Twitter: @EmilieHamptonSM
LinkedIn: emilyjhampton