1. Google+
Communities and
Pages
Brandon Ast, Grant Bukowski, Rosemary Neel, Emily Nielsen

2. Google+ Communities
•
Google’s version of a group or forum
o Brings people together around particular topics or shared interests
•
Users can share specific questions, comments, content
o Post directly to the community’s page
•
Public and private communities
o Most public communities you can join immediately
o You must ask the moderator to join on a Private community
Google+ Communities for Beginners

3. Google+ Communities (Cont.)
•
How to create engagement:
Use “+” or “@” symbols in front of
user name or business name to
mention
o
•
•
•
If you find a community you like and
join it you can invite your friends
If you moderate a private
community you cannot tag (+/@)
someone not in your community
Share your community’s URL on
other social networks
o Twitter, Facebook, Linkedin
Share your community on your
Google + profile
•
Download the
mobile app

4. Google+ Communities (Cont.)

5. Google+ Pages
•
Provides businesses, products,
brands and organization with an
identity on Google+
o Links to physical location
o Sharing your Page will allow
more people to see the content
on the Page
Ongoing Management of a
Google+ Page:
1. Manager/ Owner
a. One owner
b. up to 50 managers
2. Message
a. Make a purpose
b. Images with content
3. Managing Circles
a. Circlecentric Marketing
Google+ Pages for Business
4. Management not Mayhem
a. Delegate

6. Google+ Pages (Cont.)

7. Key Terms
1. Tag: When mentioning an individual or business in Google+ content, you tag them
(then they get a notification that you tagged them). Include the @ symbol, this
produces a drop down box so you can click on the person you wish to tag.
Google+ uses hashtags too
.
2. +1 Button: Functioning like a Facebook “Like” button, the +1 button allows users
to indicate the appreciate your content.
3. Share: This button, which looks like an arrow, allows others to share your content
on their Google+ streams.
4. Google+ Streams: View when you log into Google+. It shows the stream of
content posted from others in your circles*.
5. Hangout: Instant messaging system where you can video chat with up to 10
people at a time.
Your Google+ Go To

8. Unusual/Unexpected Facts
•
Second largest social media network
•
259 million monthly, active users
•
Infographic for Google +
Awesome Social Media Facts

9. Strengths of Google+
•
•
•
•
Enhances Company’s SEO
o Keyword Search
+1ing Pages
o Increases Traffic
Google User Friendly
o Familiar Platform
Content Sharing
o Available to public
Google+ Features

10. Weaknesses of Google+
•
•
•
YouTube Integration
o Resentment among
YouTube Community
New Platform
o Unfamiliar Features
Difficult Navigation
o Many Features, Too Vague
Google+YouTube

11. Google+ Success Story
Cadbury
•
Utilized “Hangouts”
o Active promotion and
customer engagement
o Increased followers by
150,000
o 10,000 new followers per
day
o 3.6 mil followers (2014)
Cadbury on Google+

12. 10 Tips for Using Google +
1. Launch products with Google+ Events
2. Treat it like a dedicated blog
• Bloggers Share their tips
3.Use images for more attention
about Google+
4.Start a Community
• 29 Best Google+ tips
5.Write for search engines
6.Ask for help regularly
7.Make your posts consistent
8.Post valuable content on communities
9.Use keywords you want to be associated with
10. Tag people or use hashtags

13. Essential Tools/Apps
•
•
•
•
•
•
•
•
Google Speech-to-text
Golden View for Google+
Circloscope
Sysomos-HeartBeat
Google Alerts
Gplusrss.com : )
Measuring & Analytics Tools
Tricks, Apps & Extensions

14. Circloscope

15. Top 5 Readings
#1
● Step-by-step
instructions to
navigate Google +
● Informative for
troubleshooting
issues with content
management.
● Brief overview of
benefits
● Sequential Steps
for Google+
Operation

16. Cont.
#2
● Easy to read explanation
of the importance of
Google+
● Supplemental newsletter
sign-up for hints and tips
to continue learning.
● Top vocab words to aid
in the exploration of the
platform.
● Why is Google+ for you?

17. Cont.
#3
● Best tips to build
authority and influence.
● Written for small
business- but easily
applicable to personal
branding.
● Easily understandable
with written instructions
and graphic
representations.
● Top Tips for Building
Influence and Authority
on Google+

18. Cont.
#4
● Beneficial strategies to use
Google+ for personal
branding.
● The small steps an individual
can incorporate that will
make a large impact.
● Key features to pay attention
to that will help monitor and
amplify reach.
● 12 Best Google+ Branding
Tips

19. Cont.
#5
● Advanced guide on
optimizing Google+
● Supplemental thirdparty services that
can fill Google+
voids.
● Extensions that pair
well in Google+ and
add options to the
usage of the
platform.
● Advanced Tips and
Tricks for Google+

20. Best Tutorials
• Beginners Guide to Google+

21. How Results are Measured
1) All My + Statistics
•
•
•
•
•
•
•
•
Profile or page statistics. Also search for a certain
topic and find stats on it.
Locations
Charts
Popular Posts
People
Photos
All Posts
Raw Data
2) Ripples
•
•
•
•
•
A unique way to view content spread across
Google+ as people reshare.
Post time-lapse
Influencers
Statistics
Languages

22. Cont.
3)CircleCount
•
•
•
•
•
•
•
•
•
A useful tool for understanding your pages and profiles on Google+
Particular profiles rank
Circle rank
Gender rank
Followers
Following
Scale-able graph with your follower and growth history
Public circles you’ve been added to
Latest postings indicating +1′s, comments and reshares on your latest posts.

23. References
Google. Case Study: Cadbury. 2012. Google Incorporated. Web. 2 Mar. 2014. From Google Services
Allton, Mike. Understand and Monitor your Google+ Followers with CircleCount. 23 May 2013. The Social Media
Hat. Web. 2 Mar. 2014. From Social Media Hat
Coldewey, Devin. Want to Comment on YouTube Videos? Now you need Google+. 7 Nov. 2013. NBC News.
Web. 29 Feb. 2014. From YouTube+Google+
Powell, David. Google Plus Features and Advantages. 7 Mar. 2013. What’s Up LLC. Web. 29 Feb. 2014. From
Google+ Advantages
Larson, Salena. You’ll Need a Google+ Account First. 24 Sep. 2013. Say Media Inc. Web. 29 Feb. 2014. From
Read Write
Lytle, Ryan. Google+ Communities: A Beginner's Guide. 18 Jan. 2013. Mashable. Web. 28 Feb. 2014
Shervington, Marvin. Complete User Guide: Google Plus Pages for business and brands. 25 Feb. 2013. Martin
Shervington Blog. Web. 28 Feb. 2014
Kirkwood-Wilson, Rachel. Google+ Infographic: The hard, cold facts about Google’s social platform. 19 Dec.
2013. Process Industry Forum. Web. 28 Feb. 2014.

24. References
Curtiss, Kristen. Why Use Google Plus? A Quick Guide and Glossary to Google. Web. 3 Mar. 2014.
Constant Contact. Web. 2 Mar. 2014. Why Use Google +
Hines, Kristi. How to Use Google to Expand Your Business Influence. Web. 24 June. 2013. Social
Media Examiner . Web. 2 Mar. 2014. Using Google Plus for Expanding Your Influence
Hovnanian, Stephan. 12 Most Tried-and-True Tips for Personal Branding on Google. Web. Blog,
Branding & Design, Creativity & Innovation, Digital & Online, Media, Social Media & Blogging,
Technology . 12most. 22 Oct. 2013. Web. 3 Mar. 2014. 12 Best Google+ Branding Tips
Raphael, JR. Getting around Google : 25 tips and tricks for power users. Computer World. 4 Sept.
2013. Web. 2 Mar. 2014. Advanced Tips and Tricks for Google+
Rao, Srinivas. 14 Bloggers Share 14 Awesome Tips For Using Google+. The Skool of Life. Bloggers
Share 14 Tips
Ramsay. 29 Essential Tips From the Top Google Plus Geeks. Blog Tyrant, Online Marketing
Strategy. 29 Essential Tips
O’Connor, Melissa. March 6th, 2013. 10 Top Social Media Monitoring & Analytics Tools. Tweak you
Biz.com. 10 Top Social Media Tools

25. References
S. Jared. 40+ Tricks, Apps, and Extensions for Google Plus You Don’t Know About. HostDime Blog.
Tricks, Apps, and Extensions
Lytle, Ryan. Oct 27, 2013. The Beginner’s Guide to Google+. Mashable, Social Media. Google plus
beginners guide