1. Emily Hull
ADV 420
Final Presentation

2. Target Audience
--We are interested in promoting to small
companies that wish to advertise on the web.
--Largest target will be the first age category listed
below because statistically they are the largest
users of social media.
-- By targeting this age group we have the largest
chance of building our brand and spreading our
campaign on social media.
•15-30
• 30-50
• 50+

3. Target Audience
Statistically
speaking, during
twitters peak
hours, the most
usage is done by
people ages 15-29 as
you can see in this
graph.
Graph citation:
http://www.sysomos.com/insidetwitter

4. • Broadcast Twitter to a company level
---We will accomplish this through paid advertisements on well
used sites
---Showing statistics that twitter usage can build companies
brand and reputation

5. Why choose the 4 specific sites?:
• NETFLIX: Total subscribers= 23 Million
• FACEBOOK: Total users= 845 Million
• LINKEDIN: Total members= 147 Million
• HULU: Total users= 43 Million
These sites are all proven to have very heavy traffic and
could pull a big influence to our campaign.
1. http://www.statisticbrain.com/netflix-statistics/
2. http://www.itproportal.com/2012/02/02/facebook-releases-usage-statistics-845-million-users-27-billion-daily-likes-and-
comments/
3. http://www.slideshare.net/amover/linkedin-demographics-statistics-jan-2012
4. http://venturebeat.com/2009/12/30/hulu-motherlover/

6. Digital
Marketing
• Advertising Tools
• Online marketing agents and
professionals
– They will be used to convince companies
twitter has the power to make them
successful.
– Tactics:
• Online ads
• Social media speakers to promote our clients
identity into the small business company world

7. We will be promoting our idea long term (3-6
months). If more time is needed we will re-evaluate
our budget and methods. 40,000 +
-A Facebook creation promotion page to promote our
idea of small companies on twitter will cost 40,000. 20,000 +
-A video will be created andshared on TV, Internet
and onsocial media sites. Estimated cost 20,000. 15,000 +
-We would hire social media monitoring and
integration with existing efforts. Consultants and
10,000=
agencies will be tracking phrases and keywords and
charging on fee. Estimated cost, 15,000…
85,000 x 2
---1,000 each month for a because they could cost =
around 1,000 a month and I think we should promote
for a1+ yrs.
--Social media speaker, can run up to10,000 per
advertisement or session they hold.
-Assuming our campaigning takes maximum 2 years …
170,000

8. • Our budget is on the lower end and our
main reason behind that is that as a
large, growing social media site, we
don’t have to pay for our own usage.
• We will utilize all the connections and
networks we already have under our
name.

9. facts:
– Over100 million active users
– 34%of marketers generated leads through twitter
– 40% use twitter to stay updated on current events
– 55% of users access it through mobile devices
http://www.digitalbuzzblog.com/social-media-statistics-stats-2012-
infographic/

10. Strategy Summary
• Through our planned budget and marketing plan we
hope to make our client, twitter, not only a site for
personal usage but, a site that helps build company
brands as well.
#Getyourcompanyontwittertoday!