2. Discussion Topics: Reputation
• Impact
• How it’s Created
• Two True Stories
• Case Study: ethical implications and new
legislation
• Personal Strategies
3. Online Reputation
• What is it?
• Who creates it?
• Does it affect everyday life?
• Does it impact future academic and
employment opportunities?
4. Reputation Statistics
• 43% of recruiters and hiring managers rejected a candidate
because of something their friends or relatives posted.
Microsoft Study:
• 14% of adults surveyed say they have experienced negative
consequences due to online activities by others. Of those,
21% were fired from a job
16% lost out on getting a job
16% lost their health insurance
14% lost out on the college they wanted
15% were turned down for a mortgage
5. Reputation Matters
Online Information That Influenced Decisions to Reject a Candidate
Concerns about the candidate’s lifestyle 58%
Inappropriate comments and text written by the candidate 56%
Unsuitable photos , videos, and information 55%
Inappropriate comments or text written by friends and relatives 43%
Comments criticizing previous employers, co-workers, or clients 40%
Inappropriate comments or text written by colleagues or work acquaintances 40%
Membership in certain groups and networks 35%
Discovered that information the candidate shared was false 30%
Poor communication skills displayed online 27%
Concern about the candidate’s financial background 16%
9. News Article Highlights Privacy Risks
New York Times article:
Disruptions: Privacy Fades in Facebook Era
“We used to have privacy through obscurity online, so even if
people had information out there, the steps that it would take to
aggregate it all were too great. Now, software can return
[information] about someone instantly. . .
“So who is at fault for this lack of privacy protection? Most
people are oblivious. The companies won’t stop collecting
information. And the government is slow to protect consumer
privacy.”
10. Key Points
• There are ethical implications of sharing and
posting inappropriate content online.
• Online reputation impacts future opportunities.
• Online content has great value for hiring
managers, existing employers, college
administrators, etc.
We can help our child learn to create an online reputation that is an asset rather than a liability. What our child posts this year will leave a permanent digital footprint that may impact their future opportunities. The following video helps us better understand how we create our own digital reputation and dossier.
This video shows how the online reputation of two teens affected their future, positively and negatively. What was the impact of online reputation for each of these stories?How does this fit in with the legal stories?See the film here: http://www.youtube.com/watch?v=X0Oumfi7RhgSummarize the stories brieflyTwo college students who have been in contact with iKeepSafe: Baseball Scholarship: A college freshman was starting at his dream school on a baseball scholarship. Someone snapped a picture of him drinking at a party. The school strictly upholds the underage drinking laws: he was kicked out of school and his scholarship was revoked. Student Programmer: A high school student had a huge interest in programming. He maintained a programming blog through high school that gathered a wide readership. As he was starting college, he got scholarship offer from an industry leader to pay for all of his school expenses and a job offer when he graduated. His online reputation opened academic and professional doors.
1. The only way to ensure information you post won’t harm you in the future is to avoid posting anything that could harm you in the future. Don’t post information that might later impact your:Health, auto, or home insurance rates Ability to get a loanAny content that could make a college recruiter, hiring manager, or existing manager decide you’re not a good ‘fit’.
