1. STUDIO
Emi Kito
BA Fashion desing and Technology
Arts University Bournemouth

2. play fashion Every seconds.
あなたの生活に、
アジャスト完了します。
STUDIO
is the brand which was built in Entrepreneurship previously.
This is a company which produces transformer fashion.
The name of the brand "Jun-n-oh"( 順応 ) means the word "adjustment" in Japanese.
This project was based on realization of products from Studio jun-n-oh.
The benefits of my business are enjoying novelty, providing grace to people’s lives, and considering the
communication between user and products in a more original way.
The first idea occurred to me when I was in my untidy bedroom. If clothing which can be used as fashion in
daytime, will also entertain as a decorative item in the house, it will be effective way of storing items such
as a jacket which transform into a painting on the wall. The reasons why it is worth researching are;
1. Transformer fashion are little known types of fashion for mass production industry.
2. A desire to create garments which include fun part of fashion.
3. A focus on the universality of fashion and lifestyle.
The symbol above, " あなたの生活に、アジャスト完了します。" means
"We complete to adjust to your lifestyles".
The booklet from entrepreneur unit (21×15cm, cardboard)
Target market
The main customer target is mid range social class family units
with young children who enjoy novelty and who are also
interested in a lifestyle which involves more original and unique
designs. This client target has an individual style unaffected by
regular fashion trends.
This market research report will discuss
the target market, and 4P (Product, Price,
Place, Promotion), and competition from
other providers of my business.
Market research
Target market
Target market
Product
Price
Place
Promotion
The main customer target is mid range social class family units
with young children who enjoy novelty and who are also
interested in a lifestyle which involves more original and unique
designs. This client target has an individual style unaffected by
regular fashion trends.

3. Product
The intention is to sell transforming garments. The aim is to
create products which are attractive, functional garments capable
of transforming into a decoration in the living space. The garment
design is based on real clothes. As a decoration, it has to be fitted
to the customer’ s lifestyle taking into account factors such as
age and identity. The primary product is a child’ s raincoat which
transforms into a stuffed animal or similar toy. In addition, a
stuffed animal child’ s raincoat has a cute appearance. This
product will be a perfect gift for any child. This would be an
uncomplicated product to manufacture thus reducing costs.
Therefore, price and cost might not be too high. The product can
be disseminated to a wider market.
However, My company will not only sell children’ s wear. After the
success of the child’ s raincoat product (possibly 2 years), I would
like to try producing more complicated products for example:
1) a dress with complementing jewellery and 2) men’ s jacket.
1): an apron which transforms into a chessboard. The jewellery
transforms into chess pieces.
2): a man’ s windbreaker which transforms into a painting on the
wall.
At the same time, I also hope to sell simple, cost effective
products such as eco-friendly shopping bags which transform into
ornamental items because it works as a diffusion line.
o sell transforming garments. The aim is to
which are attractive, functional garments capable
nto a decoration in the living space. The garment
n real clothes. As a decoration, it has to be fitted
s lifestyle taking into account factors such as
The primary product is a child’ s raincoat which
stuffed animal or similar toy. In addition, a
ild’ s raincoat has a cute appearance. This
perfect gift for any child. This would be an
oduct to manufacture thus reducing costs.
and cost might not be too high. The product can
to a wider market.
mpany will not only sell children’ s wear. After the
ild’ s raincoat product (possibly 2 years), I would
ing more complicated products for example:
omplementing jewellery and 2) men’ s jacket.
h transforms into a chessboard. The jewellery
hess pieces.
dbreaker which transforms into a painting on the
, I also hope to sell simple, cost effective
eco-friendly shopping bags which transform into
because it works as a diffusion line.

4. Collection concept
The concept of my collection is fashion which transforms into decoration in an interior living space.
My collection includes 4 outfits which are;
a piece of art which transforms into a man's jacket, a foot ball which turnes into a boy's jumper, a chess board which transforms into a woman's
dress, and a teddy bear which turnes into a girl's raincoat.
My collection is recognized as everyday clothing therefore the garment design should reflect simplicity for many users.

6. Images of Installation
Development from sketchbook
first line up

7. teddy 1st toile
chessboard 1st toile

8. paper experiments
Final chessboard dress

9. Final outfit
football first toile
football jumper

18. EMI KITO
contact and personal info
EDUCATION
skills
COntests and awards
Date of Birth: 17 October 1991 in Japan
Nationality: Japanese
e-mail: emikitoemi@gmail.com
Languages: Japanese, English
Designing, drawing, pattern cutting by hand/on computer, draping
Sewing, Kimono sewing
Adobe Illustrator, photoshop, InDesign
Microsoft word, Excel, Powerpoint
2012 Nagoya fahion contest (selected), Japan
2011 Hamamatsu fashion competition (Encouragement Prize), Japan
2010 NUAS Collection (Encouragement Prize), Japan
2010 - (2014) Nagoya University of Arts and Sciences (Nagoya, Japan)
Fahion creation
2012 - 2013 Arts University Bournemouth (Bournemouth, UK)
Study abroad, Fashion design and Technology
カラーコーディネートの授業課題として制作した、カラーコーディネーションマップです。
2012年秋冬のインターカラー情報から、ひとつのアパレルブランドをブランディングし、
ベースカラー・アソートカラー・ドミナントカラー・アクセントカラーをコーディネートしま
した。ブランドコンセプト・2012A/Wコレクションイメージ・ブランドイメージ・ターゲット
イメージ・宣伝媒体・展開アイテム・価格帯など具体的なディティールも設定しました。
ア
パ
レ
ル
企
画
・
デ
ザ
イ
ン
ファッショントレンドを意識したカラー
コーディネートやファッション情報論の
授業課題を中心とした企画作品です。
テ
キ
ス
タ
イ
ル
デ
ザ
イ
ン
テキスタイルデザインの授業で行った課題や、
コンピュータテクスチュアの授業で制作した
平面作品、創作テキスタイルです。