"Promotional And Branding Strategies For Entrepreneurial Organizations" During 21-25 October 2013 at NiMSME; YousfGuda; Hyderabad Shakir Ali - Speaker For The Session On "Digital Branding - Facebook, Twitter, Linkedin & Youtube With Reference To SMEs (Small & Medium Entrepreneurs) Audience Includes Associate Directors, DICs; HODs Of Management School And A Cluster Professionals.

6. Internet
Internet as One of Life's Fundamental Resources
 Air
W
ater
 Internet
One of every three college students and employees
surveyed globally (33%) believes the Internet is a
fundamental resource for the human race

7. On Indian Internet Opportunity
Internet penetration is only 10% in the country
till now. When 800 million people start using
internet that is the opportunity.
There is a good chance for startups in India. In
fact, 40 per cent of the startups in Silicon Valley
are (run by) Indian entrepreneurs.

8. ..the Internet has turned what used to
be a controlled, one-way message
into a real-time dialogue with millions.

11. Interactions among people in which
they create, share, and/or exchange
information and ideas in virtual
communities and networks

15. Branding of an Individual
Create a website
Create a free blog
Set up a social networking profile
Share your photos
Answer others’ questions
Social bookmarking profile
Use shopping and review sites
Bring your profiles together

16. Key Points to ORM
Be Humble
Authenticity
Integrating
Research
Effort
Understand the task at hand
Image and reputation aren’t the same
Reputations aren’t built overnight

21. Social Media
The way you can understand all of the social
media is as the creation of a new kind of public
Amplify Your Reach with Socia
space.
Amplify Your Reach with Social

22. A Peep into Popular Social Networks

29. Facebook has over 900 million
active users worldwide

35. There are over 200 Million LINKED Users
 There Users Join LinkedInLINKED Users
Two Neware over 200 M
illion Every Second
 Two New Users Join LinkedIn Every Second
64% Of LinkedIn Users are outside the US
 64% Users Update Their Profile Regularly
42% of Of LinkedIn Users are outside the US
 42% LinkedIn Users Their Profile Regularly
35% Of of Users UpdateAccess The site Daily
 35% Of LinkedIn Users Access The site Daily
Over 10 Million Endorsements Given Daily
 Over 10 M
39% Of Users Pay Endorsements Given Daily
illion for Linked Premium
 39%LinkedIn Business Pages: 2.7 Million.
No. Of Of Users Pay for Linked Premium
 No. Of LinkedIn Business Million 2.7 M
No. Of LinkedIn Groups: 1.5 Pages:
illion.
 No. Of LinkedIn Groups: 1.5 Mone Group
81% Of Users Belong to at Least illion
 81% Of Users Belong to at Least one Group

38.  One Million New Twitter accounts created each day
 Over 165 Million Active Twitter users, 55% have
accessed via mobile

42.  Every Minute 72Hrs of Video are uploaded to
YouTube
 The Average user spends 15 min a day on
YouTube

45. Yet Twitter, Facebook, Google,
YouTube are not Welcome in CHINA

48. We don’t have a Choice on whether
we do Social Media; the question is
how we will DO IT.

49. 14.4 Million people used
Social Media last year to find a
new job

50. 1 Million New blogs come online
every month. That’s one blog every 2
seconds

51. Pillars of Social Networking
Build your social networking
profile
Target multiple sites
Be Honest
Listen
Think content over numbers

52. Welcome Comments
a) Comment moderation
b) Spam filtration
c) Creation of a comment policy
d) Explain who you are
e) Incorporate other media

53. Online Reputation Affects Consumer
Decisions
Online reviews and recommendations are playing an
important role in how consumers make their purchasing
decisions.
7 out of 10
Consumers said they trust online
reviews as much as personal
recommendations.
5 out of 10
Consumers said they were more likely
to use a local business that has a
positive reputation.

57. So….. How Can Social Media Help your Business?
 77% of Consumers said their interact with brands
via Facebook
 77% of Marketers acquire customers through
Facebook
 53% of Users recommended products in their
Tweets

58. Why Social Media?
Fresh Content & Ideas

62. Is in your Hand

63. Social Media Tracking and Analytics Tools
1) Social Mention
2) Social Too
3) Twitter analyzer
4) Xinureturns
5) Tweetstats
6) Blogplus
7) PostRank

64. Increasingly, the mass marketing is turning into a mass of
niches

65. Increasingly, the mass marketing is turning into a mass of
niches

66. How E-Merchant Digital Will Help
SMEs and Entrepreneurs ??

67. Increasingly, the mass marketing is turning into a mass of
niches

72. E-MERCHANT’S SERVICES FOCUS

73. Questions?
Presented by:
Shakir Ali
+91-9849256286
shakir@emerchantdigital.com
www.emerchantdigital.com