This document discusses the rise of mobile medical apps and their impact on healthcare. It notes that mobile internet usage now exceeds desktop usage, with the average person spending more time on apps than websites. The mobile health (mHealth) revolution is giving consumers more control over their health by bringing services like telemedicine directly to smartphones. The document outlines what consumers want from mHealth, including accessing medical records and asking doctors questions, as well as proposed solutions like the EmedToday mobile app that would connect users to healthcare services.
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Mobile Apps Revolutionizing Healthcare
1. Graham Player P.h.D.( Health Sciences)
Hugh McClung
Emedtoday
The use of mobile medical apps on
smartphones and tablets is revolutionizing and
reinventing the way patients are engaged
2. 1 Mobile Usage Facts & Trends
2 Mobile Health Revolution
3 What Health Consumers Want
4 Emedtoday Solution
3. Mobile Facts & Trends
More than 6 billion mobile users worldwide
By 2014, mobile Internet usage is expected to
exceed desktop Internet usage
More than 60% of all “Local” searches are done
from a mobile device
An average of 81 minutes is spent each day on
mobile app compared to 74 minutes on web
access
90% of businesses do not have mobile web
sites
4. Social Networking Performing Searches
Using Mobile Apps Listening to Music
Sending and Reading Emails
Watching VideosBrowsing Websites
Checking News and Weather
Sending and Reading Text Messages
What Are People Doing on Their Mobile Devices?
5. Smartphones and mobile app drive mhealth
mhealth is giving consumers control over their health
mhealth can bring consumers and hospitals together
90% of doctors feel mhealth app can improve patient
outcome
1.7 billion down load of mhealth apps by 2017
mhealth revenues to reach USD $ 27 billion by 2017
mhealth projected to reduce medical costs by 25% by
2020
Mobile Health Revolution
6. 59% say mobile health has given them solutions
49% say it will change the way they manage
their health
48% say it will change the way they manage
chronic conditions
46% say it will make their health care more
convenient
48% say it will improve health care quality
Poor health literacy costs USD$ 230 billion per
year
www.emarketer.com
Patient Beliefs
7. Smartphones 82%
Tablets 69%
Medical Specific devices 58%
Mobile phones 37%
PDA’s 27%
Game consoles 24%
Devices with Best mhealth Apps
8. Number of US consumers who use internet for
health: 170 million
69% do searches
57% search symptoms & causes
49% learn about medication
42% look for doctor
36% look up holistic medicine
76% of patients would choose mhealth over
human contact
Survey: 76% of Patients Would Choose Over
Internet & Consumers
9. Mobile friendly web site
Now 13%
Plan 46%
Mobile doctor finder
Now 5%
Plan 50%
Dedicated mobile site
Now 3%
Plan 41%
Mobile application
Now 3%
Plan 33%
Hospitals Now & Plan
10. SMS message for health tips
Now 3%
Plan 33%
Mobile RX refills
Now 3%
Plan 10%
SMS appointment remainders
Now 00%
Plan 25%
QR code marketing
Now 00%
Plan 13%
Hospitals Now & Plan
11. weight
blood pressure
gulucose
pills
cholesterol
Gateway to personalized medicine
Health Trackers: Direct To Consumer
testing
12. Email 63%
Direct mail 56%
Web Site 50%
Call Center 38%
Social Media 26%
Mobile apps 12 %
SMS 8%
Hospital Use Today
13. Mobile app 76%
Mobilizing existing web site 58%
Mobile web services 53%
SMS messaging 41%
Mobile app publishing 23%
Mobile advertising 24%
Mobile app internal 23%
Users of app: target audience
Doctors
Employees
Patients
Hospitals Use in Future
14. Lack of knowledge 53%
Lack of reach of audience 30%
Lack of budget 25%
Complexity of platform 17%
Costs of implementation 17%
Biggest Obstacle to mHealth
15. It is about health consumers: their needs, expectations, experience
and engagement
Going from “ we provide world class care” to
Develop Online brand
Engage customers
Support customers
Move outside traditional strategies
Move to mobile channels
In the future, everything that can be done digitally will be done
digitally
Digital health lies in highly personalized medicine, delivered via the
smartphone. “Digital Ecosystem,” Yet only 13% of heath organizations
have developed a mobile app
Consumerization of HealthCare
16. Mobile e visits
ePatients want to asks questions
ePatients want to talk to a doctor
Different Platforms
ePatients live in a multi-media
environment
ePatients want to watch mobile videos
Medical History
ePatients want to access their medical
history
What ePatients Want
17. Check for health conditions
ePatients want to get trusted health information
ePatients want to solve or prevent a health problem
with action solutions
Regular updates
ePatients want custom content
ePatient education
Want to learn from their doctors
ePatients prefer a mobile app versus mobile web site
What ePatients Want
18. Connect any where, any time on any device
Ask a doctor a question
Call a Doctor
Hospital Services
Weekly mobile video from a health
professional
Push SMS
Health tips
Push SMS
A Mobile App Solution for Hosptials:
Emedtoay
19. Fast News: Curated magazines
Interesting
Cool
Trustworthy
Solve or prevent a health problem
Special event and promotions
Push SMS
Success Stories
Survey
Medical library
Book library
A Mobile Solution for Hosptials
20. Curated mobile Videos
Interesting
Cool
Trustworthy
Organized by prevention, description and cure
Health trackers you can use from your device
Best consumer apps
Best clinical apps
Lower health care costs
Consolidate your health information
E- Detailing
Patient and Doctor engagement platforms
A Mobile Solution for Hosptials
21. Mobile Marketing is the most powerful media
ever invented…New York Times
A Branded mobile application for your health
system
Improve patient Satisfaction and Trust
Increase hospital revenue
Medical Tourism
Bypass hospital IT infrastructure and budgets
( use telecom LtE network)
EmedToday Solution
22. A Convenient Care Clinics ( “CCC”) with a
complete telemedicine solution in a 40 square
foot space
CCC will house a HD video conference link to a
hospital doctor
A range of smart sensing devices will be
determine patient status and problem s
Patient records housed in the cloud
Located in high traffic areas near Drug Store s
and in rural areas
Low cost primary care centers for hospitals to
extent brand and reach in urban and rural
areas( capital costs for a 100 CCC centers USD $
1 to $ 1.5 million)
EmedToday Future Solution