1. Graham Player P.h.D.( Health Sciences)
Hugh McClung
Emedtoday
The use of mobile medical apps on
smartphones and tablets is revolutionizing and
reinventing the way patients are engaged

2. 1 Mobile Usage Facts & Trends
2 Mobile Health Revolution
3 What Health Consumers Want
4 Emedtoday Solution

3. Mobile Facts & Trends
 More than 6 billion mobile users worldwide
 By 2014, mobile Internet usage is expected to
exceed desktop Internet usage
 More than 60% of all “Local” searches are done
from a mobile device
 An average of 81 minutes is spent each day on
mobile app compared to 74 minutes on web
access
 90% of businesses do not have mobile web
sites

4. Social Networking Performing Searches
Using Mobile Apps Listening to Music
Sending and Reading Emails
Watching VideosBrowsing Websites
Checking News and Weather
Sending and Reading Text Messages
What Are People Doing on Their Mobile Devices?

5.  Smartphones and mobile app drive mhealth
 mhealth is giving consumers control over their health
 mhealth can bring consumers and hospitals together
 90% of doctors feel mhealth app can improve patient
outcome
 1.7 billion down load of mhealth apps by 2017
 mhealth revenues to reach USD $ 27 billion by 2017
 mhealth projected to reduce medical costs by 25% by
2020
Mobile Health Revolution

6.  59% say mobile health has given them solutions
 49% say it will change the way they manage
their health
 48% say it will change the way they manage
chronic conditions
 46% say it will make their health care more
convenient
 48% say it will improve health care quality
 Poor health literacy costs USD$ 230 billion per
year
www.emarketer.com
Patient Beliefs

7.  Smartphones 82%
 Tablets 69%
 Medical Specific devices 58%
 Mobile phones 37%
 PDA’s 27%
 Game consoles 24%
Devices with Best mhealth Apps

8.  Number of US consumers who use internet for
health: 170 million
 69% do searches
 57% search symptoms & causes
 49% learn about medication
 42% look for doctor
 36% look up holistic medicine
 76% of patients would choose mhealth over
human contact
 Survey: 76% of Patients Would Choose Over
Internet & Consumers

9.  Mobile friendly web site
 Now 13%
 Plan 46%
 Mobile doctor finder
 Now 5%
 Plan 50%
 Dedicated mobile site
 Now 3%
 Plan 41%
 Mobile application
 Now 3%
 Plan 33%
Hospitals Now & Plan

10.  SMS message for health tips
 Now 3%
 Plan 33%
 Mobile RX refills
 Now 3%
 Plan 10%
 SMS appointment remainders
 Now 00%
 Plan 25%
 QR code marketing
 Now 00%
 Plan 13%
Hospitals Now & Plan

11.  weight
 blood pressure
 gulucose
 pills
 cholesterol
 Gateway to personalized medicine
Health Trackers: Direct To Consumer
testing

12.  Email 63%
 Direct mail 56%
 Web Site 50%
 Call Center 38%
 Social Media 26%
 Mobile apps 12 %
 SMS 8%
Hospital Use Today

13.  Mobile app 76%
 Mobilizing existing web site 58%
 Mobile web services 53%
 SMS messaging 41%
 Mobile app publishing 23%
 Mobile advertising 24%
 Mobile app internal 23%
 Users of app: target audience
 Doctors
 Employees
 Patients
Hospitals Use in Future

14.  Lack of knowledge 53%
 Lack of reach of audience 30%
 Lack of budget 25%
 Complexity of platform 17%
 Costs of implementation 17%
Biggest Obstacle to mHealth

15.  It is about health consumers: their needs, expectations, experience
and engagement
 Going from “ we provide world class care” to
 Develop Online brand
 Engage customers
 Support customers
 Move outside traditional strategies
 Move to mobile channels
 In the future, everything that can be done digitally will be done
digitally
 Digital health lies in highly personalized medicine, delivered via the
smartphone. “Digital Ecosystem,” Yet only 13% of heath organizations
have developed a mobile app
Consumerization of HealthCare

16.  Mobile e visits
 ePatients want to asks questions
 ePatients want to talk to a doctor
 Different Platforms
 ePatients live in a multi-media
environment
 ePatients want to watch mobile videos
 Medical History
 ePatients want to access their medical
history
What ePatients Want

17.  Check for health conditions
 ePatients want to get trusted health information
 ePatients want to solve or prevent a health problem
with action solutions
 Regular updates
 ePatients want custom content
 ePatient education
 Want to learn from their doctors
 ePatients prefer a mobile app versus mobile web site
What ePatients Want

18.  Connect any where, any time on any device
 Ask a doctor a question
 Call a Doctor
 Hospital Services
 Weekly mobile video from a health
professional
 Push SMS
 Health tips
 Push SMS
A Mobile App Solution for Hosptials:
Emedtoay

19.  Fast News: Curated magazines
 Interesting
 Cool
 Trustworthy
 Solve or prevent a health problem
 Special event and promotions
 Push SMS
 Success Stories
 Survey
 Medical library
 Book library
A Mobile Solution for Hosptials

20.  Curated mobile Videos
 Interesting
 Cool
 Trustworthy
 Organized by prevention, description and cure
 Health trackers you can use from your device
 Best consumer apps
 Best clinical apps
 Lower health care costs
 Consolidate your health information
 E- Detailing
 Patient and Doctor engagement platforms
A Mobile Solution for Hosptials

21. Mobile Marketing is the most powerful media
ever invented…New York Times
A Branded mobile application for your health
system
Improve patient Satisfaction and Trust
Increase hospital revenue
Medical Tourism
Bypass hospital IT infrastructure and budgets
( use telecom LtE network)
EmedToday Solution