This document provides information on using Twitter and blogs for business purposes. It discusses key Twitter statistics like the amount of time it took to reach 1 billion tweets and the number of daily tweets. It also lists top Twitter topics from 2011 and ways to tweet, including replies, retweets, photos, questions, and celebrations. The document defines what a blog is and notes that blogs are used by businesses to keep brands consistent. It provides statistics on blogging and discusses dos and don'ts of blogging as well as how to get started with Twitter by creating an account and profile. It suggests ways to get people to interact with a business on Twitter.

2. Twitter & Blogs
for
Business

5. How much time did it
take to reach the
billionth Tweet?
3 years, 2 months and 1 day

6. Now, there are
340 million tweets
per day

7. Twitter now has
more than 140
million active
users expressing
themselves in
140 characters
or less.

10. Hot Topics 2011
Two & a Half Men
Rebecca Black- Friday
Elizabeth Taylor
Charlie Sheen
Dallas Cowboys
Macs
Texas Rangers
Hashtags
#egypt
#japan
#superbowl

11. 10 ways you can TWEET
1. @Replies
2. Retweets
3. Countdowns
4. Blog Posts
5. “As it Happens” Updates
6. Photos
7. Questions
8. Problems/Difficulties
9. Celebrations
10. Trivial Touchpoints

13. What is a blog?
A diary, a soapbox, collection of thoughts and
links, and outlet and so on….
Blogs are used to provide detail useful information
for readers to respond to and listen to.
Consider a blog a website, which speaks for you
24/7, like other social media means.
Blogs are used by businesses to keep brands
consistent and tie everything together.
Even Google has a blog!

14. 270,000 words are written
per minute
54% of bloggers post daily
77% of active adults online
read blogs

16. Over 340 million people
view more than 2.5 billion
pages each month.

17. Dos and Don'ts of Blogging
+Install Plugins –Do not Treat your Blog as
a press center
+Integrate social –Do not hide your About
media links Section
+Focus on a –Do not disable comments
simple design and conversation
–Do not make content hard
+Have your blog to find
on your domain –Do not expect too
+Blog Regularly much, too soon

18. Getting Started with twitter
• Go to www.Twitter.com to create an account or to login to
your current account.
• Set your @username as something unique and
memorable but also something that goes with your
business. This is how people will interact and find you on
Twitter

19. Have a GREAT profile pic if not
use your logo instead……
Your profile picture should
be 73px X 73px
www.PicResize.com

20. So who is gonna follow you???
www.Twello.com
www.WeFollow.com
www.search.twitter.com/advanc
ed

21. Shout it from the rooftops!
If you tell
them, they will
follow….
Put your username
everywhere!
Add it to your business cards
Add it to your letterhead
Put it on your counter

22. Now you have followers……
4 Part Twitter Plan
1. Find Your Purpose
2. Tweet Responsibly
3. Be Authentic
4. Consider Your Audience

23. Getting people to interact with
you
Ask Questions
Answer Questions
Ask for posts
Tweet Consistently

24. Twitter Tools
www.Hootsuite.com Twitterriffic
www.TweetBeep.com Twitbird
www.goo.gl Twitdroid