February 8, 2012, The Calhoun County Chamber of Commerce held a seminar on Website Basics for the Technologically Challenged. This portion of the presentation highlights the importance of an online presence for businesses.

2. 79%
of Americans are online
Pew Research Center

3. The average American
spends around
13 hours
a week using the internet.
North American Technographics Benchmark Survey

6. 58%
of American adults
have researched a
product or service
online.
Pew Research Center

7. 24%
of American adults say they
have posted comments or
reviews online about the
product or services they buy
Pew Research Center

8. 55% said they get
information about local
restaurants off the internet.
Pew Research Center

9. 60% said they get
information about local
businesses, other than
restaurants, off the internet.
Pew Research Center

10. 39% said they seek
information about job
opportunities off the
internet.
Pew Research Center

11. 43% of Americans say
they get information about
housing and real estate off the
internet.
Pew Research Center

12. 47 % of Americans say
family, friends and co-workers
influence purchasing decisions.
Fleishman/Hillard

13. 46 % of Americans say the
internet influences purchasing
decisions.
Fleishman/Hillard

14. 91 % of Americans are cell
phone users.
38 % of those mobile
phone users are Smartphone users.
Fleishman/Hillard

15. 51% said in two years
the internet will influence
their decisions more.
Fleishman/Hillard

16. According to a 2010 survey,
46% of small
businesses don’t have a
website.
Entrepreneur

17. Foundation
Of a
Great
Website

18. Know your
objectives

19. Stand out

20. Call things by
name

21. Organize
Content

22. Make design
easy to open

23. Prioritize

24. Make it
functional

25. Make it
mobile
friendly