One of our beta clients was 72 location Applebee\'s franchisee group. These are just a few of the benefits they gained in less than 60 days by using Expion\'s Social Media Management Software.

1. APPLEBEE’S FRANCHISE
CASE STUDIES
© COPYRIGHT 2010 EXPION
1

2. 6 REASONS
TO CONSIDER EXPION
1. Identify Spammers to your Facebook pages so you can take action
2. Approve employee photos/videos to protect brand reputation
3. Quickly identify inappropriate content for removal
4. Immediate response to customer complaints or negative comments
5. Inappropriate and profane language
6. Incorrect product or pricing promotion
© COPYRIGHT EXPION 2010. ALL RIGHTS RESER VED. W W W. E X P I O N . CO M 1

3. ARE YOU WORRIED
ABOUT SPAM?
By: Justin Gravley | 5/3/2010
Quality Refrigeration Concepts Loves to eat at Applebee the food is great!!, Keep up the
good work guy’s!!! http://tinyurl.com/QUALITY-REFRIGERATION-CONCEPTS
Comment Delete
By: Nissa of Hickory | 5/4/2010
Applebee’s Hickory Trivia for a FREE Appetizer of Dessert, answer on Nissan of
Hickory’s page to win - 1st correct answer wins. Solve me: “7 and 21 are lucky
numbers. 6 makes me happy and sometimes so does one. Use me for frivolty or a
fortune grand, but I am useless until I leave your hand. What am I?”
Delete
SOLUTION: Expion Social CRM software helps you quickly identify
other company posts and gives you power to delete or explore
partnership for cross promotion.
©COPYRIGHT EXPION 2010. ALL RIGHTS RESER VED. W W W. E X P I O N . CO M 2

4. WHO IS IN CONTROL OF YOUR
BRAND REPUTATION?
No that’s not our World Famous Bartender Lynn, but come in
Wednesday for $2.99 Bottles of Corona or Corona Lite! CornHole
competition starts late at 11:00.
Come on in I dare you.
SOLUTION: Expion Social CRM software requires that all photos
and videos be approved before being published on your
social networks.
© COPYRIGHT EXPION 2010. ALL RIGHTS RESER VED. W W W. E X P I O N . CO M 3

5. ARE YOU CONCERNED ABOUT
ENGAGING FANS DUE TO
FEAR OF THEIR RESPONSE?
By: Applebee’s | 7/1/2010
What is the tackiest outfit that you have worn to the beach or the pool?
Delete
By: Jane Doe | 7/1/2010
my crotchless panties!
Comment Delete
By: Melissa Doe | 7/1/2010
A trainer bra and some high heels.
Comment Delete
By: Bob Ryan | 7/1/2010
That was great day! I put a starfish up my a&%!
Comment Delete
By: Kathleen Doe | 7/1/2010
i had sex with all of that food before it walked out. there’s nothing like f*^%in a
chicken roll up.....NOTHING!
Comment Delete
By: Bob Ryan | 7/1/2010
Yeah! Cmon guys! Just because I mentioned sticking a starfish up my a%&
doesn’t give you license to say a bunch of perverted nonsense
Comment Delete
SOLUTION: Expion Social CRM software runs keyword scans
every 10 minutes across all of your social networks monitoring
employee and fan posts/comments so you can address these
issues immediately before they grow out of control and damage
your brand identity.
©COPYRIGHT EXPION 2010. ALL RIGHTS RESER VED. W W W. E X P I O N . CO M 4

6. ARE YOU READY TO HANDLE
CUSTOMER SERVICE ISSUES
PROPERLY?
By: Ellen Beakes Irwin | 4/17/2010
I have always liked Applebees...with that said, my hubby and I came in to the one in
Kinston a few weeks ago and what a shock! It was a Wednesday around 5pm, there
were very few people there and what terrible service we had. We waited for 40 minutes
after ordering...nothing came....asked our server 3 times to at lease bring us our drinks...
they never came so we left! And we weren’t the only ones that had that problem, we
overheard several other tables with the same complaint. Ruby Tuesday’s got ya’ll
beat....and yes that is where we went after not being served by Applebees. Needless
to say we will never be back. And since then everyone I have spoken with about
Applebees have said only negative things...wake up ya‘ll! Word of mouth can make or
break a business!
Comment Delete
SOLUTION: Expion Social CRM software tracks keywords by
sentiment and immediately notifies the appropriate
manager for rapid response.
© COPYRIGHT EXPION 2010. ALL RIGHTS RESER VED. W W W. E X P I O N . CO M 5

7. ARE YOU WORRIED ABOUT A
FAN USING PROFANE OR
INAPPROPRIATE LANGUAGE?
By: Justin Reynolds | 5/3/2010
Jordan Stutz is the shiznit!!!
Comment Delete
By: Josh Hodges | 5/3/2010
If that’s ashley holes tell her Josh hodges said where the heck u been nigg#
Comment Delete
By: Doug Watson | 5/3/2010
Ahhhh, those red headed sl%ts bring back memories!
Comment Delete
SOLUTION: Expion Social CRM software run keyword scans every
10 minutes on over 350 curse words to ensure quick deletion of
profane content posted on your social network profiles.
©COPYRIGHT EXPION 2010. ALL RIGHTS RESER VED. W W W. E X P I O N . CO M 6

8. IS SOCIAL MEDIA COSTING
YOU MONEY YOU DON’T
KNOW ABOUT?
By: Applebee’s | 7/1/2010
Come down and join us for $1.25 Natural Light tonight!
Delete
SOLUTION: Expion Social CRM software helps you monitor
employee content to ensure they are following corporate
branding, product, and pricing policies.
© COPYRIGHT EXPION 2010. ALL RIGHTS RESER VED. W W W. E X P I O N . CO M 7