The VMware IT Academy provides virtualization and cloud computing training and certification. The agenda covers the importance of virtualization, cloud computing, and certification paths. It discusses the VMware Certified Associate certification program, including the goals of VCA certification, available tracks in data center virtualization, cloud, workforce mobility, and network virtualization. It also outlines the training and exam process for obtaining VCA certification. Learning paths for advancing skills and certification are also mentioned.

1. © 2014 VMware Inc. All rights reserved.
The VMware IT Academy
Storage, Virtualization and Cloud Computing
Dave Nelson - VMware IT
Academy Program Director
20 August 2014

2. Agenda
 The Federation And Why Is So Important
 The Importance of Virtualization and Cloud Computing
 Role Based Certification Paths
 VMware Certified Associate:
• VCA Transforms Careers and Companies…
• VCA Program Goals
• VCA Positioning
• VCA Tracks
• Training for VCA Certification
• VCA Exams and the Certification Process
 Learning Paths

3. The Federation
CONFIDENTIAL 3
Drawing on the strengths of each of the
four companies, VMware customers can
benefit from a single, focused vision to
move to becoming a Software-Defined
Enterprise.

4. EMC Academic Alliance
 EMC Academic Alliance Program
– Program Information
http://education.emc.com/academicalliance/
– Storage Technologist Track (EMCST)
 https://education.emc.com/cust/certification/framework/st/stor_tech.aspx
– Find Participating Institutions
 http://education.emc.com/academicalliance/institutes.aspx
 Research Links
– Managing Information Storage: Trends, Challenges & Options
 http://education.emc.com/content/_common/docs/articles/Managing_Information_Storage_Trends_Challenges_%20and_Options_2009_2010.pdf
– IDC – The Diverse and Exploding Digital Universe
 http://www.emc.com/collateral/analyst-reports/diverse-exploding-digital-universe.pdf
– As the Economy Contracts, the Digital Universe Expands
 http://www.emc.com/collateral/demos/microsites/idc-digital-universe/iview.htm
– Certification Magazine – Salary Survey Dec 08
 http://www.certmag.com/read.php?start=0&in=3656
– ESG – Eliminating the Storage Skills Gap
 https://education.emc.com/content/_common/docs/articles/ESG_WP_EMC_Education_Services_FINAL.pdf

5. Why Virtualization Is Important & The VMware IT
Academy
• Current Economy
• Reduces Capital Expenses
• Reduces Operational Expenses
• Promotes Green IT
• Demand for VMware Certified Professionals
• Enables Cloud Computing!
CONFIDENTIAL 5

6. +92%Increase in job postings
requiring VMware
experience at Dice.com
(2011)

7. Ben Fried (Google CIO)
Source: CIO Journal - Tuesday, April
10, 2012
“The economics of cloud
computing are driving down
the cost structure of
business so far and so fast
that it’s scary”.

8. The Next 10 Years in ICT
• Will virtualization, multicore, and
cloud computing trends send
x86 architecture server and
processor volumes down for the
next decade?
• It certainly is a realistic scenario
– and perhaps the most likely,
but….
– Mobile devices and traffic will
more than double every year
– Storage requirements will
increase 50x
– ICT Professional Growth will
increase by only 1.5x
CONFIDENTIAL 8
Source: blogs.gartner.com/thomas_bittman/2011/.../the-end-of-server-growth and Cisco

9. Majority of Companies Expanding Cloud
Computing Skills
Types of skills/roles companies
have added to IT departments
Percentage Increase %
Skills to build private clouds 69
Departmental liaisons 864
Integration specialists 63
Cloud architect 61
Compliance specialist 44
CONFIDENTIAL 9
Source: CompTIA

10. Sunshine in the Clouds
Cloud Computing Statistic Value
1New jobs in this sector by 2015 14 million
1Revenue per year in this sector by 2015 $1.1 trillion
2Global market for equipment by 2018 $79.1 billion
3Global spend in cloud computing by 2020 $241 billion
4Cloud services revenues by 2016 $40.8 billion
5Global digital content stored in the cloud by 2016 36%
6Amount of new workloads going directly to the cloud 33%
CONFIDENTIAL 10
Sources: 1IDC, 2 Forbes, 3Forrester, 4 Wikibon.org, 5Gartner, 6VMware

11. Report Cites 13% Savings For IT In 2012 From
Cloud Adoption
• User demand for cloud services
is driving adoption in the
enterprise
• “Cloud systems delivered 13%
savings for IT budgets last year”1
• “Organizations' adoption of
cloud computing has steadily
increased, which comes as no
surprise given the growth of
mobility and the consumerization
of IT“2
CONFIDENTIAL 11
1Source: “State of the Cloud” report, CDW 2013.
2 Source: Stephen Braat, General Manager, CDW.

12. The World’s Fastest Growing Infrastructure
Software Company
• Proven Market Leader
– $5.59 billion revenue (2014)
– >$6.64 billion cash (2014)
– ~14,300 employees (2013)
• Proven in the Trenches
– 500,000+ VMware customers
– 100% of Fortune 100
– 100% of Fortune Global 100
– 99% of Fortune 1000
– 97% of Fortune Global 500
CONFIDENTIAL 12

13. Gartner’s Magic Quadrant
CONFIDENTIAL 13

14. This Is What The New Hybrid Cloud Looks Like
CONFIDENTIAL 14
Hybrid cloud management is really about managing the old and the new IT worlds.
Experts say hybrid cloud is necessary progression of IT
Source: By Brandon Butler NetworkWorld | Jul 8, 2014

15. Their Cloud, Their Business: NYSE Euronext
• “We chose VMware because of
their advanced technology
record and their advanced
thinking in cloud computing.
They’re the obvious choice to
work with us.” - Steve Rubinow,
SVP/CIO, NYSE Euronext
• NYSE private cloud manages
nearly 1/3 of the world’s wealth
• Complex trading operations
went from days to minutes
• Now offering the world’s first
public cloud for the financial
services industry
CONFIDENTIAL 15

16. Their Cloud, Their Business: SAP
• “We have a very good strategic
relationship with VMware – and
with operational support, that’s
necessary with challenges often
more complex than in traditional
settings.” - Dr. Wolfgang Krips,
SVP Global IT, SAP
• SAP’s global infrastructure is
80% virtualized, running 25,000
VMs
• Private cloud houses all critical
app servers; and supports its
entire training business and
development systems
CONFIDENTIAL 16

17. Their Cloud, Their Business: Revlon
• “VMware is our core; it is the
core of our Cloud. It allows us to
be very fast…simplicity equals
speed, speed equals competitive
advantage.” - David Giambruno,
P/CIO, Revlon
• Revlon private cloud:
– 98% of global infrastructure
virtualized
– 531 applications across the globe
– 15,000 automated vMotion
moves a month
• 300% increase in project
throughput, with zero downtime
• Savings of more than $70.4M in
2 years
CONFIDENTIAL 17

18. Their Cloud, Their Business: Ducati Motor
Holdings
• “VMware has never failed us.
We have grown in terms of
demands and requirements, and
VMware has grown in
capabilities and ability to support
us.” - Daniel Bellini, CIO, Ducati
• Zero-to-98% virtualized in less
than 2 years, all with no down
time and supporting a 3x
increase in production
• Ducati’s IT infrastructure
supports the production of 40K
bikes per year, and helps them
outrace competitors significantly
larger
CONFIDENTIAL 18

19. Their Cloud, Their Business: Southwest Airlines
• “Our goal is similar to that of
VMware - to have the cloud
seamless and transparent, so
our customers, employees and
IT team don’t have to care about
the technology underlying
delivery of the service.” - Bob
Young, VP of Tech/CIO, SWA
• Zero-to-40% globally virtualized
in less than two years, reducing
provisioning time from six days
to one hour
• Leverages GemFire to run
critical applications accounting
for 85% of total business
CONFIDENTIAL 19

20. Our Focus
CONFIDENTIAL 20
Enabling IT as a Service
IT as a Service leverages:
highly virtualized infrastructure
*
modern development
approaches
*
anywhere, anytime access by
end users
…to enable a more efficient and
business-focused model for IT

21. Virtualization is Key to This Shift in Focus
• Virtualized applications, by 2015:
– Of existing VMware users, ~97%
expect to virtualize mission critical
applications.
– In Test/Dev, EndUser, Web Apps,
Collaboration and BI applications,
VMware used in +50% more sites
• Datacenters:
– 69% server virtualization
increasing to 84% by 2015
– 24% growth expected in servers
running VMware
– 76% installed hypervisors are
VMware. “All workload types are
migrating to VMware, including
mission critical and databases”.
CONFIDENTIAL 21
Source: Wikibon.org

22. VMware Role-Based Certification
www.vmware.com/certification

23. VMware Certified Associate Transforms…
YourCareer
As a VMware Certified
Associate you benefit from:
• Extra recognition – of your
knowledge, initiative and
commitment to stay current
• Faster career progression –
certified skills to take
advantage of the best IT
opportunities
• Greater confidence –
discussing virtualization with
customers, peers and
management
• A real-world approach – so
you learn what you need for
your role
YourCompany
Employers and managers value
VCA certification as way to:
• Reflect the competence of staff
• Fast-track learning means less
time away from job
• Ensure their people have the right
skills for the job
• Confirm their staff are up-to-date
with innovative virtualization and
cloud technologies

24. VCA Program Goals
 As a VCA, you can:
• Demonstrate knowledge of virtualization products, capabilities, trends and best practices
• Have credibility in discussions with potential employers
• Prove your understanding of the business challenges virtualization can address
• Identify business needs and map those drivers to products from VMware
• Propose VMware solutions that suit the business
 Not a replacement for VCP!
• Good introduction to technologies for transition preparation
− e.g. first step for Cloud, Workforce Mobility, Network Virtualization
• A springboard to VCP, VCAP, VCDX
• Low-cost way to explore possibilities
• Tool to help make intelligent choices about learning paths

25. VCA Positioning
• Core Product
Knowledge
• Business Drivers
• Use Cases
VSP
• Solution Selling
• Sales Motions
• Technical Sales
• Consulting
(Pre-Sales)
• Solution Design
(Pre-Sales)
VTSP
• Sys Admin
• Install
• Configure
• Manage
VCAP
VCP
VCA
VCDX
• Sys Engineer
• Optimize
• Scale
• Troubleshoot
• Design
Architect
Pre/Post-Sales
• Consulting
• Solution Design
• Solution Delivery
Customer/End-User Domain VMware Partner Domain

26. VCA Tracks VCA – DCV
VMware Certified Associate - Data Center Virtualization
• Benefits of server virtualization across the data center
• How vSphere meets business challenges
VCA – Cloud
VMware Certified Associate - Cloud
• How to take advantage of public and private clouds
• Business challenges that cloud computing addresses
VCA – WM
VMware Certified Associate – Workforce Mobility
• How workforce mobility delivers freedom and manageability while connecting people to their data,
applications and desktop
VCA – NV
VMware Certified Associate – Network Virtualization
• How to enhance the benefits of virtualization across your network
• Coming soon

27. Training for VCA Certification
 Free 2.5 and 3 hour elearning online course available
• English and Japanese now
• French, German and Spanish language modules will be live in October at VMworld
Barcelona
 Self-study at your convenience
 Module-based with topic reviews, text notes and quizzes. Focus on:
• Products and technologies
• Capabilities and use-cases
• Trends and best practices
 No prerequisite courses required
 VCA not a prerequisite for ICMs or VCPs
 Streamline ICMs, e.g. vSphere ICM will have VCA-DCV material
removed

28. VCA Exams – On Demand, Online
 Online through Pearson VUE – no test center required.
• Test when and where you want, at your convenience
 Exam is open book
 50 question multiple-choice of the format:
• Select one correct answer
• Select two of the following
 75 minutes to complete
 Checking facility:
• Allows candidate to review questions
• Highlights if only one answer given when two required
 Immediate result given /500. Pass mark is 300
 Exam tests information in elearning but also extended knowledge.
• Use additional resources listed in the exam blueprint and other people!

29. VCA Certification Process – The Training
 Go to www.vmware.com/education :
• Go to Trending Now > Top Free
 Register for the elearning course in MyLearn
• Registration expires after 4 months
 Take course when and where you want - at your convenience
 Course is not a pre-requisite for VCA exam
• Search vca for DCV and Cloud.
• Search workforce mobility View-based
elearning

30. Before You Take the Exam - Additional Resources
 Access documentation
from the exam blueprint:
 Use our free library of instructional videos
to help you prepare:
• http://vmwarelearning.com/

31. VCA Certification Process – The Exam
 From Certification page,
click through to [create
account and] register in
MyLearn
 Receive VMware authorization with unique candidate ID
 Create Pearson Vue account with candidate ID, supply name and address
 Authorized exams are displayed:
• Schedule (2-day slot) and complete exam in Pearson Vue
 Receive confirmation email from MyLearn:
• Follow instructions to ‘manage plan’ in MyLearn
 Certificate is posted to the address given in Pearson Vue, MyLearn
transcript is updated.

32. Learning Paths
 http://vmwarelearningpaths.com/

33. Value Proposition & Goals
• Value Proposition:
– Academic institutions have use of industry leading intellectual property
– Students have affordable access to training & professional certification
– VMware benefits from proliferation of virtualization competencies
• Goals & Objectives:
– Drive collaboration between institutions & between students with
communities
– Maximize awareness and competencies on virtualization products and
technologies
– Supply the IT industry with a pool of VMware Certified Professionals (VCP)
CONFIDENTIAL 33

34. VMware IT Academy Program – Two Levels
CONFIDENTIAL 34
VMware has designed a flexible program to enable virtualization training in
multiple formats, learning styles and levels
Instructor Led Training
(certification courses)
eLearning
courses
Institute Capabilities and
Competency
Higher costs /
resources
Low start up
costs/resources
Entry level
capabilities
Higher level
certification
No certified trainers
required
Low/no ICT hardware
requirement
Include in existing
courses or used for
self-study
May require VMware
certified instructor to teach
Specific ICT hardware
requirement
Minimum course content
and hours required for
student certification

35. VMware IT Academy eLearning Offerings (1)
VCA Certification Courses
• VMware Data Center
Virtualization Fundamentals
• VMware Cloud Fundamentals
• VMware Network Virtualization
Fundamentals
• VMware Workforce Mobility
Fundamentals
Infrastructure Virtualization
• VMware vSphere: What’s New
Fundamentals [V5.5]
• vSphere Data Protection
Advanced Fundamentals [V5.5]
• vSphere Data Protection and
Recovery Fundamentals [V5.1]
• VMware vSphere: What’s New
[V 5.1]
• VMware vSphere: Transition to
ESXi Essentials[v4.1]
CONFIDENTIAL 35

36. VMware IT Academy eLearning Offerings (2)
Cloud
• VMware vCloud Connector
Fundamentals V2.5
• VMware vCloud Director
Fundamentals [V5.1]
• VMware vCloud Director
Fundamentals [V1.5]
• vCloud Networking and Security
Fundamentals [V5.X]
• vCloud Automation Center:
Fundamentals [v5.1]
Workforce Mobility
• VMware Horizon Workspace
Fundamentals [V1.5]
• What's New in VMware Horizon
View 5.2
• VMware View: Fundamentals
[V5.0]
• VMware View: Fundamentals
[V5.X]
• VMware View Design Best
Practices - What's New [V5.X]
• VMware Horizon Mirage
Fundamentals [V4.0]
CONFIDENTIAL 36

37. VMware IT Academy eLearning Offerings (3)
Virtualization Management
• VMware vCenter Configuration Manager
Fundamentals [V5.X]
• VMware vCenter Infrastructure Navigator
Fundamentals [V2.X]
• VMware vCenter Operations Manager
Fundamentals [v5.x]
• VMware vCenter Operations Manager
for View Fundamentals [V5.X]
• VMware vCenter Site Recovery Manager
Fundamentals [5.1]
• VMware vCenter Chargeback Manager
Fundamentals [V2.5]
• VMware vCenter Operations Manager
Fundamentals [V5.6]
Cloud Application Platform
• vFabric GemFire Fundamentals
• vFabric Hyperic Fundamentals
• vFabric tc Server Fundamentals
• vFabric Rabbit MQ Fundamentals
• VMware vFabric SQLFire
CONFIDENTIAL 37

38. VMware IT Academy Instructor Led Courses (1)*
vSphere
• VMware vSphere with Operations
Management: Fast Track [V5.1]
• VMware vSphere: Overview [V5.1]
• VMware vSphere: What’s New [V4.x to
V5.5]
• VMware vSphere: Install, Configure,
Manage [V5.5]
• VMware vSphere: Fast Track [V5.1]
• VMware vSphere: Skills for Operators
[V5.1]
• VMware vSphere: Optimize and Scale
[V5.1]
• VMware vSphere: Design Workshop [V5.x]
• VMware vSphere: Troubleshooting
Workshop [V5.1]
vCloud
• VMware vCloud Networking and Security
• for vSphere Professionals [V5.5]
• VMware vCloud Automation Center:
Install, Configure, Manage [V5.2]
• VMware vCloud Director: Install,
Configure, Manage [V5.5]
• VMware vCloud Director: Organization
Administration [V5.5]
CONFIDENTIAL 38
*Only the most recent versions are listed. The vITA Program also
offers previous versions

39. VMware IT Academy Instructor Led Courses (2)*
vCenter
• VMware vCenter Site Recovery
Manager: Install, Configure, Manage
[V5.1]
• VMware vCenter Operations Manager:
Analyze & Predict [V5.x]
• VMware vCenter Operations Manager:
• Advanced Usage & Dashboard Design
[V5.x]
• VMware vCenter Configuration Manager
for Virtual Infrastructure Management
[V5.x]
• VMware vCenter Configuration Manager
for Virtual Infrastructure and OS
Management [V5.x]
• VMware vCenter Orchestrator: Develop
Workflows [V5.1]
Workforce Mobility
• VMware Horizon View: Install, Configure,
Manage [V5.2]
• VMware View: Design Best Practices
[V5.x]
• VMware View: Desktop Fast Track [V5.1]
• VMware Horizon Mirage: Install,
Configure, Manage [V4.0]
CONFIDENTIAL 39
*Only the most recent versions are listed. The vITA Program also
offers previous versions

40. VMware IT Academy Instructor Led Courses (3)*
Spring Developer
• Core Spring 4
• Enterprise Integration with
Spring 4
• Spring Web 4
• Groovy and Grails [V2.0] 4
• Hibernate with Spring 3
• Pivotal RabbitMQ 2
• Pivotal GemFire for Developers
Course Catalogs
CONFIDENTIAL 40
*Only the most recent versions are listed. The vITA
Program also offers previous versions
https://mylearn.vmware.com/mgrReg/plan.cfm?plan=39824&ui=www_edu

41. Program Costs
• No cost to Join. A simple registration form submitted for approval.
• Student course kits purchased directly from VMware’s print vendor to
leverage VMware’s price point based on quantity & scale.
– eBooks = $16
– Hardcopy < $50 including tax & shipping when ordering 10 or more.
• IT Academy partners can purchase certification vouchers directly from
VMware’s certification testing delivery partner (Pearson VUE) at a
discounted rate of 70% off commercial cost.
• IT Academy partners receive eLearning courses to use at “No Charge”
to supplement ILT courses or for reference for any courses desired.
CONFIDENTIAL 41

42. Growth Of The IT Academy In Terms Of Students

43. Summary
 Role-based certification from associate to expert level in the DCV,
Cloud, WM and NV areas.
 Objectives of the VCA; benefits, goals, positioning
 Content and format of the eLearning
 Exam format and process of registration and completion
 Introduced Learning Path Tool

44. Thank You – Questions?