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DO YOU HAVE WHAT
                                            IT TAKES TO LEAD
                                            THE
                                            TRANSFORMATION

                                              Wayne Pauley, Ph.D.




© Copyright 2012 EMC Corporation. All rights reserved.              1
Post PC Era: New Applications, Data,
and Users
                                                         Data Centers Unify Data,
                       BYOD                              Data Disaggregates, and                New Roles
                                                          Grows with Richness




                                                                                    The New      The Cloud   The Data
                                                                                    Developer    Architect   Scientist




                                                                                                The New
                                                                                                User




© Copyright 2012 EMC Corporation. All rights reserved.                                                                   2
What Is Causing IT To Transform?


                                                         IT organizations
                                                         must now
                                                         learn to compete
                                                         for their internal
                                                         customers




© Copyright 2012 EMC Corporation. All rights reserved.                    3
IT Transformation Components




A New IT Business                                         Enabling Technology               DNA, Skills, Roles &
     Model                                               Private, Hybrid, Public Clouds   Organizational Alignment
       Service Oriented                                     End-to-end Automation           “Front Office” Capabilities
         Market Driven                                      Financial Transparency           Service Accountabilities
        “P & L” Focused                                    Self-service Capabilities           Technology Breadth
     Broker and Builder




© Copyright 2012 EMC Corporation. All rights reserved.                                                                    4
The Biggest Challenges?
                                                         • Company Culture – resistance to
                                                           chargeback, “server hugging”,
                                                           demanding custom solutions
                                                         • Financial Systems – clinging to the old
                                                           cost levers instead of holding
                                                           consumers accountable
                                                         • The DNA of IT – how to develop an
                                                           organization comfortable with
                                                           competing for business and
                                                           thinking entrepreneurially




© Copyright 2012 EMC Corporation. All rights reserved.                                               5
IT Transformation




      Are You Ready?

© Copyright 2012 EMC Corporation. All rights reserved.   6
Characteristics of Traditional IT Departments

                                                                   Bureaucratic
                                                    Unresponsive
    Constrained
                                                                                    Controlling
    budgets




                                                                                  Executives
                                                                                  question high
                                                                                  CAPEX and
   Lack of                                                                        OPEX
   confidence in IT                                                               expenditures




© Copyright 2012 EMC Corporation. All rights reserved.                                            7
Transforming IT to Provide Business Value
                           Acknowledge public                   Managed like a     Build products and
                            cloud competition                  service business   services that support
                                                                                   business objectives

Communicate value in
   business terms                                                                                          Flexible and
                                                                                                           responsive




Cultivate LOB
relationships




                                                                                        Become strategic
                                                                                        business partner



                                                         IT-as-a-Service

© Copyright 2012 EMC Corporation. All rights reserved.                                                                    8
IT Executive Skills Transformation
                                                         JOB DESCRIPTION
           Title: IT Executive

           Summary of Position:

           Direct and manage computing and information technology strategic plans, policies,
           programs and schedules for business and finance data processing, cloud computing
           services, network communication and management information services to accomplish
           corporate goals and objectives.

           Duties and Responsibilities:

                   • Responsible for the management of the IT service catalog
                   • Act as IT services advisor to the LOBs
                   • Understand public cloud offerings, specifically as they relate to the business
                   • Understand LOB service requirement and negotiate a solution
                   • Analyze service requirement (cost, infrastructure resource requirements,
                   business potential) and determine whether it should be sourced in-house or
                   with a service provider
                   • Procure cloud services as a representative of the LOB
                   • Negotiate public cloud service provider contracts
                   • Negotiate service level agreements with LOB
                   • Manage vendor relationships
                   • Focus services on business objectives and communicate IT value to executive
                   management




© Copyright 2012 EMC Corporation. All rights reserved.                                                9
New Role as Cloud Advisor

                                                          IT Cloud Advisor




                                  LOB                    LOB       LOB       LOB




© Copyright 2012 EMC Corporation. All rights reserved.                             10
Virtualization to IT-as-a-Service
                                            Virtualize                 Operationalize                    IT-as-a-Service
               Focus                        Cost Efficiency               Quality of Service                 Business Agility
               Ownership/
                                                    IT                             IT/LOB                            CIO
               sponsorship
                                                                                                          CAPEX
                                        CAPEX                           CAPEX                               OPEX
                                                                          OPEX                        Availability
               Business Value            OPEX
                                                                    Availability                  Responsiveness
                                                                  Responsivene                       Compliance
                                                                              ss                  Time-to-market

                                                                   • Zero-touch infrastructure     • Service definition
                                      • Shared resource pools
               Key Capabilities                                    • Increased control and         • Self-service
                                      • Elastic capacity
                                                                     service assurance             • Chargeback
               Approach                         Reactive                      Selective                         Proactive
                                      Reduced cost and             Increased availability,
               Key Benefits                                                                        IT as a business asset
                                      complexity                   flexibility & responsiveness
                                      • Automation                 • On-demand                     • Metering / chargeback
                                      • Efficiency                 • Service Level Management      • Federation of resources
                                      • Integration of the         • Increased range of            • Geographically independent
               Characteristics
                                        virtualization platform      capability: availability,
                                        and the information          security, etc.
                                        infrastructure




© Copyright 2012 EMC Corporation. All rights reserved.                                                                            11
IT-as-a-Service
   Definition
      Business-centric approach which focuses on outcomes, operational efficiency,
      competitiveness, and rapid response. It optimizes the production and consumption
      of services consistent with business requirements.

                                                                 Focused Line of
                       Traditional IT                            Business Service
                         Processes                                   Catalog




                                                                   Cloud Agnostic

       • Funded as a cost center                         •   Self-provisioned
       • Supply of IT constrained                        •   Catalog of tiered services
       • Convoluted request processes                    •   SLA-driven management
       • Linkage between consumption and                 •   Cost transparency and chargeback
         user value unclear                              •   Self-scaling
       • IT behaves like a government                    •   IT competes for its business
         agency



© Copyright 2012 EMC Corporation. All rights reserved.                                          12
The Disconnect Between Dev and Ops




              The disconnect causes:
                       •   Missed business opportunities
                       •   Slower release cycles
                       •   Operations difficulty in handling the pace of application change
                       •   Troubleshooting difficulty
                       •   Challenge to manage the increasing number of virtual images




© Copyright 2012 EMC Corporation. All rights reserved.                                        13
The Business Value of DevOps




                The value of a DevOps culture:
                         • Enables the creative use of technology to achieve business goals rapidly
                         • Diminishes organizational silos and promotes communication and
                           collaboration
                         • Trust is built between development, operations, and quality assurance
                         • Collaboration should lead to stable and predictable releases with shorter
                           cycles
                         • New tools exist to capitalize on the value of a DevOps culture



© Copyright 2012 EMC Corporation. All rights reserved.                                                 14
LOB Services Product Manager Placement




                                             Benefits                                       Challenges
         • View into the service’s underlying infrastructure and            • Removed from business requirements
           its capabilities                                                 • IT is often viewed as a roadblock
IT       • Inside view of technology resources and capabilities available
         • Economies of scale in supporting the entire organization
         • Good understanding of the business and its requirements          • No direct control over technology resources
LOB      • Know the decision makers
         • Common goals and objectives



 © Copyright 2012 EMC Corporation. All rights reserved.                                                                     15
IT-as-a-Service Reference Model




© Copyright 2012 EMC Corporation. All rights reserved.   16
Examples of Types of Services

                                                               Services
                                         Storage              Manageme
                                                                  nt
                                                                Platform
                                      CDN                       Hosting

                                   Backup
                                    and                          Compute
                                  Recovery                                             Legal    Human
                                                                                               Resource
                                                                                                  s   Social
                                                                             Billing
                                                                                                    Networks
                   Business                   Database
                  Intelligence                                                                        Backup
                                                                            Sales
                                                                                                       and
                                                Application                                          Recovery
              Developme                                                    CRM                     Financials
                                                Deploymen
                  nt                                 t
               & Testing                                                                              Content
                                                   Virtual          Collaborati                      Manageme
             Integratio                          Environme              on                              nt
                 n                                   nt                Document                      Email and
                                                                      Manageme                         Office
                                                                                                    Productivity
                                                                           nt




© Copyright 2012 EMC Corporation. All rights reserved.                                                             17
Discovery and Assessment


              Define Strategy                                 Gather           Perform
                                                               Data            Analysis

                Organizational                                Inventory
                Transformation                                 Services

                                                             Document           Prioritize
                                                         Organizational Gaps
                  Governance
                                                             Document
                                                            Governance
                                                               Gaps

                   Economics                                 Document
                                                              Service
                                                               Gaps
                                                                               Justification
                                                             Document
                    Efficiency                               Technology
                                                                Gaps




© Copyright 2012 EMC Corporation. All rights reserved.                                         18
Dimensions in a Top Down Assessment Process
                                             Organizational
      Enterprise
                                             Enterprise Governance

                                             Organizational
                                             Governance
                                             Risk

                                             Compliance
      Information
      Technology                             Security

                                             Service Levels
                                             Services
                                             Applications
                                             Technology



© Copyright 2012 EMC Corporation. All rights reserved.               19
Workload Analysis for Right-sourcing

                Customer Applications                                       Outcome                       Application Segmentation

       • Domain map of application workloads             Mapping of customer workloads                    Complete Application Inventory
       • Preliminary application inventory               to standard workload categories
           Category, name, platform, users


       Eliminate legacy and desktop                      Candidate application workload                   Remaining Applications
       application workloads                             list for evaluation


       Prioritized applications (top 2-3                 Validated representative application
                                                                                                          Top Applications
       applications per category) to profile             workloads

                                                         Profiled application workloads
       Gather detailed workload data for each            • Environments (OS images, storage, ports),      Profiled Top
       profiled application                                service level, trust requirements, lifecycle   Applications
                                                           stage, $ license and maintenance

                                                         Candidate cloud architectures based on           Candidate Cloud
       Candidate PaaS, SaaS and BaaS options
                                                         economic, trust, and functionality               Architecture
       for profiled workloads
                                                         considerations

                                                         Extrapolate findings for profiled                Extrapolated Candidate
                                                         applications to all x86 workloads                Cloud Architecture




© Copyright 2012 EMC Corporation. All rights reserved.                                                                                     20
Cost to Serve vs. OPEX/CAPEX
                                                         Cost to Serve


                                                         Depreciation


                                                           Protection

      Cost to Serve is a measure of
      the direct expenses incurred                         Utilization
      in order to operate a service.

        Each service’s cost profile                      Cost per kWh
          can be independently
        measured and evaluated.
                                                         PBs per Admin




© Copyright 2012 EMC Corporation. All rights reserved.                   21
Traditional IT Organization


                          HR         Finance          Engineering




                                                                                                             Management
                                                    Engineering



                                                                     Compute

                                                                               Network
                                        Finance




                                                                                         Storage



                                                                                                               Service
                                                                                                   IT Help
                             HR




                         Application Development                          Infrastructure and Operations

                                Architecture                       Program                     Vendor
                                and Security                      Management                 Management



© Copyright 2012 EMC Corporation. All rights reserved.                                                                    22
EMC IT Private Cloud Infrastructure Org. 2011+
                               SOOA—Services Oriented Organizational Architecture

                                                                Services
                      Manages the demand for and delivery of the PCI service catalog and
                      Consultancy engagements
                      Defines global service standards
                      Acts as single interface to consumers of services
                      Interface with IT service management team


                                                                Platforms
                      Provides core technology platforms consumed by services
                      Architects and delivers future platform capabilities
                      Governs technology standards
                      Interfaces with network and security for holistic, standardized platform design


                                                         Foundational Technologies
                      Technologies to enable, automate, monitor, secure,
                      provide access to, and track health of services


                                  Global Command Center and IT Service Operations
                                                                Help Desk



© Copyright 2012 EMC Corporation. All rights reserved.                                                  23
Evaluate Skills: Identify Gaps
            Skill/Role                                Traditional IT                                   ITaaS
                                                                               •   Automation and Standardization
                                                                               •   Multi-tenant
                                            Custom development and             •   Broad (cross-technology) expertise
System administration
                                            administration                     •   Interoperability knowledge
                                                                               •   Systems view not product view
                                                                               •   More holistic view required
                                            Compute, network and
IT focus                                                                       Service orientation
                                            storage orientation
                                                                               Manage virtual infrastructure via software
Operations                                  Rack, stack, cable
                                                                               scripts/automation
Infrastructure architecture
                                            Silos of technology domains        Broader skill set across technology domains
and support
                                                                               • More complex, use more analytics, more
Debugging and                                                                    integrated technologies
                                            Complex
performance analysis                                                           • Aligned closer to SLAs, less on full infrastructure
                                                                                 utilization
                                            Respond to service                 Develop, market, deliver and support service
Service management
                                            requests/tickets                   offerings
Mobile device support                       Growth in mobile support           Rapid growth in mobile support
Development and                             Separate roles, disparate
                                                                               Merging of development and operations
operations                                  objectives, little collaboration




  © Copyright 2012 EMC Corporation. All rights reserved.                                                                               24
Levels of Governance




© Copyright 2012 EMC Corporation. All rights reserved.   25
What’s Next? ITaaS and Cloud Transformation
                                                                                            service owners

                                                                                       Service Catalog
                                                               Governance               Orchestration
                                                               requirements
                                                               derived from                 APIs
                                                               assessment            Service Management

                                                                                       Data Center
                  Assess the
                  business –
                  organization and
                  technology


                         Data Center


              LOB                 LOB                    LOB
                                                                                                             Organization
                                                                                                             forms technology
                                                                                                             teams and
                                                                 Individual skill                            service owners
                                                                 focused on
                                                                 managing a single
                                                                 technology




© Copyright 2012 EMC Corporation. All rights reserved.                                                                          26
Cloud Resource Pools
                                                                     External Network
  VMs have                                                                                             Tenant 3 Internal Network
                                                         Tenant 2 Internal Network
    access
                                                                       Tenant 1 Internal Network
 to required
  networks




                                                                      Pools shared
                                                                      by consumers




             Good Performance Cluster                                                Better Performance Cluster
                                                   Resources allocated by business requirements



© Copyright 2012 EMC Corporation. All rights reserved.                                                                             27
Service Catalog Integration

                                         Authentication




                                                                          • Used to authenticate
        Chargeback                                                        • Automate workflows
                                                                          • Augment chargeback services
                                                                          • Ensure service-level compliance
                                                                          • Drive process monitoring

                                                          Configuration
                                          Orchestration   Management
                                             Engine            and
                  Metering
                  Monitoring                               Compliance



                         Resource              Resource    Resource
                           Pool                  Pool        Pool




© Copyright 2012 EMC Corporation. All rights reserved.                                                        28
Service Model Demarcation: Visibility and
  Control                                IT as a Service
                                      Public Service Provider Delivery Models                                           Provider
                            IaaS                              PaaS                          SaaS                         XaaS
                       Portal/API                          Portal/API                   Portal/API                    Portal/API
                      Application                          Application                 Application                   Application
                   Solution Stack                      Solution Stack                Solution Stack               Solution Stack
Tenant
                       Operating                           Operating                    Operating                     Operating
                        System                              System                       System                        System
Service               Hypervisor                           Hypervisor                   Hypervisor                   Hypervisor
Provider
                        Compute                            Compute                       Compute                       Compute
                         Network                            Network                       Network                      Network
                         Storage                            Storage                       Storage                      Storage
                          Facility                           Facility                      Facility                     Facility
                   • The red line shows where the tenant and provider security lines are generally drawn
                   • IT owns the whole stack, even if parts are outsourced
                                                           Source: http://info.cloudpassage.com/bid/52493/Who-s-responsible-for-security-in-a-cloud




  © Copyright 2012 EMC Corporation. All rights reserved.                                                                                         29
Information Lifecycle Management
                                                         Data in
                                                         Transit


                                 Destroy                            Create



                Data at                                                         Data in
                 Rest                                     ILM                    Use




                                  Archive                            Use

                                                         Data in
                                                         Transit

                 Right-source the data not just the workload! Private or public cloud?
                 Where does the data belong? Where does it flow to?



© Copyright 2012 EMC Corporation. All rights reserved.                                    30
Service Offering Building Blocks: Infrastructure
Representation of service catalog with fixed
 services                               Service Templates




        Application deployment
           model definition

     CPU, memory, pools definition                       Deployment                               Cloud (Hybrid   Cloud (Public
                                                                          Physical    Virtual
                                                         Model                                       option)         option)
Based on hardware, HA, RPO/RTO and
      protection requirements                            Server            Large       Large        Medium           Small

                                                         Service Level     99.99        99.9          99.9            99.0
Based on effort (manual or automated)
                                                         Provision Time   30 days      1 day        2 hours          1 hour
 Defines level of protection based on
   storage technologies available                        Protection       30 mins      1 day         2 days          5 days

  Technologies and pools determined                      Storage            5TB      1TB – 10TB       1TB            500GB
                                                         Cost              $$$$         $$$            $$              $
               Cost defined




© Copyright 2012 EMC Corporation. All rights reserved.                                                                            31
Example: Service Template Design
                                                                                                    Linux

                                                                           Operating System        Windows
                                                         Select server
                                                           platform                                Ubuntu

                                                                                                   load balancer
            Deployment           Cloud (Hybrid                                Networking
            Model                   Option)                                                          Firewall
            Server                  Medium                                      Compute
                                                                                                 IP address range
                                                         Pay-per-use

            Service Level              99.9                                  Snap schedule           Memory

                                                         Fixed services           Storage              CPU
            Provision Time         30 minutes
                                                                             Snap schedule       Data encryption
            Protection               2 hours
                                                                                                 Data compression
            Storage                    1TB                                     Monitoring
                                                          Reporting                                Network
            Cost                        $$
                                                                              Trending
                                                                                                   Compute
                                                                          WAN link utilization
                                                         Add capacity                              Storage
                                                                                 100GB
                               User customizable                                                     Port
                                                                                 500GB
                                    options
                                                                                   1TB




© Copyright 2012 EMC Corporation. All rights reserved.                                                              32
Example: Capacity Expansion Policy Flowchart
                          Self-Service                                Small                                            Xtra Large
                                                      Micro                           Medium               Large
                           offerings                              (configurable)                                     (configurable)



                                         Resource                                                                                 Change /
                                                                Small          Medium              Large                           config
                                          Pools                                                                                   manager




                                                                 Does the                                Is there
                            Event trigger:                         pool             Yes                    pool       Yes          Billing /
   Capacity                 80% capacity                         support                                 capacity                 showback
   Monitor                    reached                           extension?                              available?                 Manager


                                                Yes                                                     No

                             Is the user
                             authorized                          No                                                               Provision
                             additional                                                   Yes                                     Manager
                              capacity?

                             No                                                                    No



                              Return                             Return               Return
                                                              message #2 to                                           Send message
                           message #1 to                                           message #3 to        Log entry
                                                                  user                                                  to admin
                               user                                                    user




© Copyright 2012 EMC Corporation. All rights reserved.                                                                                         33
Orchestration Description


              Deployment                                              Cloud (Hybrid
                                       Physical           Virtual                     Cloud
              Model                                                      Option)

              Server                    Large              Large        Medium        Small
                                                                                               Life-cycle – orchestrate from
                                                                                               instance creation to instance
              Service Level             99.99               99.9          99.9        99.0
                                                                                                        termination
              Provision Time           30 days             1 day       30 minutes     1 hour

              Protection               30 mins             1 day        2 hours       5 days

              Storage                5TB (SAN)           1TB – 10TB       1TB         500GB

              Cost                      $$$$                $$$            $$           $
                                                                                                Reporting – consumption,
                                                                                                incident, SLA, metrics, etc.

                                                                                                Provisioning, configuration
Process orchestration                                                                                   and change
  and automation
                                                                                                   Security, protection,
                                                                                                       replication




© Copyright 2012 EMC Corporation. All rights reserved.                                                                         34
EMC Proven Professional                                                    Define Service                                                    Request Service


      Cloud Architect
 Training and Certifications                                       IT and Business            Service Catalog            Self-Service Portal                  End Users

                                                                                                         Service
                                                                                                        Request
                                                                                                       Management
                                                                                                                             Configuration
                                                                                                                             Management
             EMCCAe –                                                  IT-as-a-Service
                                                                                                                               System


             IT-as-a-Service                                                                                                                                     Decommission
                                                                                                                                                                 Service




                                                                                                                                                         Governance
                                                                                                                                                         Operations
                                                                                                                                                  Performance Compliance
                                                                                                                                                 and Financial Management
                                                                                Discovery and
                                                                            Automated Provisioning

                                                                                                       Virtualized Infrastructure
              EMCCA-
              Virtualized Infrastructure
   + skills equivalent to VCP and CCDA or similar certifications
                                                                                                                                       Middleware         Business
   and 3+ years design experience
                                                                        vStorage         vCompute           Mgt Apps   vConnectivity     & APIs Management vApps

                                                                                                                                       Cloud Services

                                                                                                                                         Virtualized
                                                                                         Cloud Services                                Infrastructure

              EMCCIS -                                                             Virtualized Infrastructure
              Cloud Infrastructure
                                                                                     Physical Infrastructure
              and Services



© Copyright 2012 EMC Corporation. All rights reserved.                                                                                                                          35
IT Transformation




      Are You Ready?

© Copyright 2012 EMC Corporation. All rights reserved.   36
Provide Feedback & Win!


                                                          125 attendees will receive
                                                           $100 iTunes gift cards. To
                                                           enter the raffle, simply
                                                           complete:
                                                            – 5 sessions surveys
                                                            – The conference survey

                                                          Download the EMC World
                                                           Conference App to learn
                                                           more: emcworld.com/app



© Copyright 2012 EMC Corporation. All rights reserved.                                  37
© Copyright 2012 EMC Corporation. All rights reserved.   38
Cloud Architect - Do You Have What it Takes to Lead the Transformation? ( EMC World 2012 )

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Cloud Architect - Do You Have What it Takes to Lead the Transformation? ( EMC World 2012 )

  • 1. DO YOU HAVE WHAT IT TAKES TO LEAD THE TRANSFORMATION Wayne Pauley, Ph.D. © Copyright 2012 EMC Corporation. All rights reserved. 1
  • 2. Post PC Era: New Applications, Data, and Users Data Centers Unify Data, BYOD Data Disaggregates, and New Roles Grows with Richness The New The Cloud The Data Developer Architect Scientist The New User © Copyright 2012 EMC Corporation. All rights reserved. 2
  • 3. What Is Causing IT To Transform? IT organizations must now learn to compete for their internal customers © Copyright 2012 EMC Corporation. All rights reserved. 3
  • 4. IT Transformation Components A New IT Business Enabling Technology DNA, Skills, Roles & Model Private, Hybrid, Public Clouds Organizational Alignment Service Oriented End-to-end Automation “Front Office” Capabilities Market Driven Financial Transparency Service Accountabilities “P & L” Focused Self-service Capabilities Technology Breadth Broker and Builder © Copyright 2012 EMC Corporation. All rights reserved. 4
  • 5. The Biggest Challenges? • Company Culture – resistance to chargeback, “server hugging”, demanding custom solutions • Financial Systems – clinging to the old cost levers instead of holding consumers accountable • The DNA of IT – how to develop an organization comfortable with competing for business and thinking entrepreneurially © Copyright 2012 EMC Corporation. All rights reserved. 5
  • 6. IT Transformation Are You Ready? © Copyright 2012 EMC Corporation. All rights reserved. 6
  • 7. Characteristics of Traditional IT Departments Bureaucratic Unresponsive Constrained Controlling budgets Executives question high CAPEX and Lack of OPEX confidence in IT expenditures © Copyright 2012 EMC Corporation. All rights reserved. 7
  • 8. Transforming IT to Provide Business Value Acknowledge public Managed like a Build products and cloud competition service business services that support business objectives Communicate value in business terms Flexible and responsive Cultivate LOB relationships Become strategic business partner IT-as-a-Service © Copyright 2012 EMC Corporation. All rights reserved. 8
  • 9. IT Executive Skills Transformation JOB DESCRIPTION Title: IT Executive Summary of Position: Direct and manage computing and information technology strategic plans, policies, programs and schedules for business and finance data processing, cloud computing services, network communication and management information services to accomplish corporate goals and objectives. Duties and Responsibilities: • Responsible for the management of the IT service catalog • Act as IT services advisor to the LOBs • Understand public cloud offerings, specifically as they relate to the business • Understand LOB service requirement and negotiate a solution • Analyze service requirement (cost, infrastructure resource requirements, business potential) and determine whether it should be sourced in-house or with a service provider • Procure cloud services as a representative of the LOB • Negotiate public cloud service provider contracts • Negotiate service level agreements with LOB • Manage vendor relationships • Focus services on business objectives and communicate IT value to executive management © Copyright 2012 EMC Corporation. All rights reserved. 9
  • 10. New Role as Cloud Advisor IT Cloud Advisor LOB LOB LOB LOB © Copyright 2012 EMC Corporation. All rights reserved. 10
  • 11. Virtualization to IT-as-a-Service Virtualize Operationalize IT-as-a-Service Focus Cost Efficiency Quality of Service Business Agility Ownership/ IT IT/LOB CIO sponsorship CAPEX CAPEX CAPEX OPEX OPEX Availability Business Value OPEX Availability Responsiveness Responsivene Compliance ss Time-to-market • Zero-touch infrastructure • Service definition • Shared resource pools Key Capabilities • Increased control and • Self-service • Elastic capacity service assurance • Chargeback Approach Reactive Selective Proactive Reduced cost and Increased availability, Key Benefits IT as a business asset complexity flexibility & responsiveness • Automation • On-demand • Metering / chargeback • Efficiency • Service Level Management • Federation of resources • Integration of the • Increased range of • Geographically independent Characteristics virtualization platform capability: availability, and the information security, etc. infrastructure © Copyright 2012 EMC Corporation. All rights reserved. 11
  • 12. IT-as-a-Service Definition Business-centric approach which focuses on outcomes, operational efficiency, competitiveness, and rapid response. It optimizes the production and consumption of services consistent with business requirements. Focused Line of Traditional IT Business Service Processes Catalog Cloud Agnostic • Funded as a cost center • Self-provisioned • Supply of IT constrained • Catalog of tiered services • Convoluted request processes • SLA-driven management • Linkage between consumption and • Cost transparency and chargeback user value unclear • Self-scaling • IT behaves like a government • IT competes for its business agency © Copyright 2012 EMC Corporation. All rights reserved. 12
  • 13. The Disconnect Between Dev and Ops The disconnect causes: • Missed business opportunities • Slower release cycles • Operations difficulty in handling the pace of application change • Troubleshooting difficulty • Challenge to manage the increasing number of virtual images © Copyright 2012 EMC Corporation. All rights reserved. 13
  • 14. The Business Value of DevOps The value of a DevOps culture: • Enables the creative use of technology to achieve business goals rapidly • Diminishes organizational silos and promotes communication and collaboration • Trust is built between development, operations, and quality assurance • Collaboration should lead to stable and predictable releases with shorter cycles • New tools exist to capitalize on the value of a DevOps culture © Copyright 2012 EMC Corporation. All rights reserved. 14
  • 15. LOB Services Product Manager Placement Benefits Challenges • View into the service’s underlying infrastructure and • Removed from business requirements its capabilities • IT is often viewed as a roadblock IT • Inside view of technology resources and capabilities available • Economies of scale in supporting the entire organization • Good understanding of the business and its requirements • No direct control over technology resources LOB • Know the decision makers • Common goals and objectives © Copyright 2012 EMC Corporation. All rights reserved. 15
  • 16. IT-as-a-Service Reference Model © Copyright 2012 EMC Corporation. All rights reserved. 16
  • 17. Examples of Types of Services Services Storage Manageme nt Platform CDN Hosting Backup and Compute Recovery Legal Human Resource s Social Billing Networks Business Database Intelligence Backup Sales and Application Recovery Developme CRM Financials Deploymen nt t & Testing Content Virtual Collaborati Manageme Integratio Environme on nt n nt Document Email and Manageme Office Productivity nt © Copyright 2012 EMC Corporation. All rights reserved. 17
  • 18. Discovery and Assessment Define Strategy Gather Perform Data Analysis Organizational Inventory Transformation Services Document Prioritize Organizational Gaps Governance Document Governance Gaps Economics Document Service Gaps Justification Document Efficiency Technology Gaps © Copyright 2012 EMC Corporation. All rights reserved. 18
  • 19. Dimensions in a Top Down Assessment Process Organizational Enterprise Enterprise Governance Organizational Governance Risk Compliance Information Technology Security Service Levels Services Applications Technology © Copyright 2012 EMC Corporation. All rights reserved. 19
  • 20. Workload Analysis for Right-sourcing Customer Applications Outcome Application Segmentation • Domain map of application workloads Mapping of customer workloads Complete Application Inventory • Preliminary application inventory to standard workload categories  Category, name, platform, users Eliminate legacy and desktop Candidate application workload Remaining Applications application workloads list for evaluation Prioritized applications (top 2-3 Validated representative application Top Applications applications per category) to profile workloads Profiled application workloads Gather detailed workload data for each • Environments (OS images, storage, ports), Profiled Top profiled application service level, trust requirements, lifecycle Applications stage, $ license and maintenance Candidate cloud architectures based on Candidate Cloud Candidate PaaS, SaaS and BaaS options economic, trust, and functionality Architecture for profiled workloads considerations Extrapolate findings for profiled Extrapolated Candidate applications to all x86 workloads Cloud Architecture © Copyright 2012 EMC Corporation. All rights reserved. 20
  • 21. Cost to Serve vs. OPEX/CAPEX Cost to Serve Depreciation Protection Cost to Serve is a measure of the direct expenses incurred Utilization in order to operate a service. Each service’s cost profile Cost per kWh can be independently measured and evaluated. PBs per Admin © Copyright 2012 EMC Corporation. All rights reserved. 21
  • 22. Traditional IT Organization HR Finance Engineering Management Engineering Compute Network Finance Storage Service IT Help HR Application Development Infrastructure and Operations Architecture Program Vendor and Security Management Management © Copyright 2012 EMC Corporation. All rights reserved. 22
  • 23. EMC IT Private Cloud Infrastructure Org. 2011+ SOOA—Services Oriented Organizational Architecture Services Manages the demand for and delivery of the PCI service catalog and Consultancy engagements Defines global service standards Acts as single interface to consumers of services Interface with IT service management team Platforms Provides core technology platforms consumed by services Architects and delivers future platform capabilities Governs technology standards Interfaces with network and security for holistic, standardized platform design Foundational Technologies Technologies to enable, automate, monitor, secure, provide access to, and track health of services Global Command Center and IT Service Operations Help Desk © Copyright 2012 EMC Corporation. All rights reserved. 23
  • 24. Evaluate Skills: Identify Gaps Skill/Role Traditional IT ITaaS • Automation and Standardization • Multi-tenant Custom development and • Broad (cross-technology) expertise System administration administration • Interoperability knowledge • Systems view not product view • More holistic view required Compute, network and IT focus Service orientation storage orientation Manage virtual infrastructure via software Operations Rack, stack, cable scripts/automation Infrastructure architecture Silos of technology domains Broader skill set across technology domains and support • More complex, use more analytics, more Debugging and integrated technologies Complex performance analysis • Aligned closer to SLAs, less on full infrastructure utilization Respond to service Develop, market, deliver and support service Service management requests/tickets offerings Mobile device support Growth in mobile support Rapid growth in mobile support Development and Separate roles, disparate Merging of development and operations operations objectives, little collaboration © Copyright 2012 EMC Corporation. All rights reserved. 24
  • 25. Levels of Governance © Copyright 2012 EMC Corporation. All rights reserved. 25
  • 26. What’s Next? ITaaS and Cloud Transformation service owners Service Catalog Governance Orchestration requirements derived from APIs assessment Service Management Data Center Assess the business – organization and technology Data Center LOB LOB LOB Organization forms technology teams and Individual skill service owners focused on managing a single technology © Copyright 2012 EMC Corporation. All rights reserved. 26
  • 27. Cloud Resource Pools External Network VMs have Tenant 3 Internal Network Tenant 2 Internal Network access Tenant 1 Internal Network to required networks Pools shared by consumers Good Performance Cluster Better Performance Cluster Resources allocated by business requirements © Copyright 2012 EMC Corporation. All rights reserved. 27
  • 28. Service Catalog Integration Authentication • Used to authenticate Chargeback • Automate workflows • Augment chargeback services • Ensure service-level compliance • Drive process monitoring Configuration Orchestration Management Engine and Metering Monitoring Compliance Resource Resource Resource Pool Pool Pool © Copyright 2012 EMC Corporation. All rights reserved. 28
  • 29. Service Model Demarcation: Visibility and Control IT as a Service Public Service Provider Delivery Models Provider IaaS PaaS SaaS XaaS Portal/API Portal/API Portal/API Portal/API Application Application Application Application Solution Stack Solution Stack Solution Stack Solution Stack Tenant Operating Operating Operating Operating System System System System Service Hypervisor Hypervisor Hypervisor Hypervisor Provider Compute Compute Compute Compute Network Network Network Network Storage Storage Storage Storage Facility Facility Facility Facility • The red line shows where the tenant and provider security lines are generally drawn • IT owns the whole stack, even if parts are outsourced Source: http://info.cloudpassage.com/bid/52493/Who-s-responsible-for-security-in-a-cloud © Copyright 2012 EMC Corporation. All rights reserved. 29
  • 30. Information Lifecycle Management Data in Transit Destroy Create Data at Data in Rest ILM Use Archive Use Data in Transit Right-source the data not just the workload! Private or public cloud? Where does the data belong? Where does it flow to? © Copyright 2012 EMC Corporation. All rights reserved. 30
  • 31. Service Offering Building Blocks: Infrastructure Representation of service catalog with fixed services Service Templates Application deployment model definition CPU, memory, pools definition Deployment Cloud (Hybrid Cloud (Public Physical Virtual Model option) option) Based on hardware, HA, RPO/RTO and protection requirements Server Large Large Medium Small Service Level 99.99 99.9 99.9 99.0 Based on effort (manual or automated) Provision Time 30 days 1 day 2 hours 1 hour Defines level of protection based on storage technologies available Protection 30 mins 1 day 2 days 5 days Technologies and pools determined Storage 5TB 1TB – 10TB 1TB 500GB Cost $$$$ $$$ $$ $ Cost defined © Copyright 2012 EMC Corporation. All rights reserved. 31
  • 32. Example: Service Template Design Linux Operating System Windows Select server platform Ubuntu load balancer Deployment Cloud (Hybrid Networking Model Option) Firewall Server Medium Compute IP address range Pay-per-use Service Level 99.9 Snap schedule Memory Fixed services Storage CPU Provision Time 30 minutes Snap schedule Data encryption Protection 2 hours Data compression Storage 1TB Monitoring Reporting Network Cost $$ Trending Compute WAN link utilization Add capacity Storage 100GB User customizable Port 500GB options 1TB © Copyright 2012 EMC Corporation. All rights reserved. 32
  • 33. Example: Capacity Expansion Policy Flowchart Self-Service Small Xtra Large Micro Medium Large offerings (configurable) (configurable) Resource Change / Small Medium Large config Pools manager Does the Is there Event trigger: pool Yes pool Yes Billing / Capacity 80% capacity support capacity showback Monitor reached extension? available? Manager Yes No Is the user authorized No Provision additional Yes Manager capacity? No No Return Return Return message #2 to Send message message #1 to message #3 to Log entry user to admin user user © Copyright 2012 EMC Corporation. All rights reserved. 33
  • 34. Orchestration Description Deployment Cloud (Hybrid Physical Virtual Cloud Model Option) Server Large Large Medium Small Life-cycle – orchestrate from instance creation to instance Service Level 99.99 99.9 99.9 99.0 termination Provision Time 30 days 1 day 30 minutes 1 hour Protection 30 mins 1 day 2 hours 5 days Storage 5TB (SAN) 1TB – 10TB 1TB 500GB Cost $$$$ $$$ $$ $ Reporting – consumption, incident, SLA, metrics, etc. Provisioning, configuration Process orchestration and change and automation Security, protection, replication © Copyright 2012 EMC Corporation. All rights reserved. 34
  • 35. EMC Proven Professional Define Service Request Service Cloud Architect Training and Certifications IT and Business Service Catalog Self-Service Portal End Users Service Request Management Configuration Management EMCCAe – IT-as-a-Service System IT-as-a-Service Decommission Service Governance Operations Performance Compliance and Financial Management Discovery and Automated Provisioning Virtualized Infrastructure EMCCA- Virtualized Infrastructure + skills equivalent to VCP and CCDA or similar certifications Middleware Business and 3+ years design experience vStorage vCompute Mgt Apps vConnectivity & APIs Management vApps Cloud Services Virtualized Cloud Services Infrastructure EMCCIS - Virtualized Infrastructure Cloud Infrastructure Physical Infrastructure and Services © Copyright 2012 EMC Corporation. All rights reserved. 35
  • 36. IT Transformation Are You Ready? © Copyright 2012 EMC Corporation. All rights reserved. 36
  • 37. Provide Feedback & Win!  125 attendees will receive $100 iTunes gift cards. To enter the raffle, simply complete: – 5 sessions surveys – The conference survey  Download the EMC World Conference App to learn more: emcworld.com/app © Copyright 2012 EMC Corporation. All rights reserved. 37
  • 38. © Copyright 2012 EMC Corporation. All rights reserved. 38