Speaker: Julian Drault 20/10/2010

1. universo social: la muerte del email ?
julián m. drault
emBlue
Monday, September 20, 2010

2. ?
? como usamos ...
emBlue
Monday, September 20, 2010

3. • Compartir las fotos del bautismo de mi sobrino
con la familia
• Juntar 9 personas + para armar el partido de
fútbol del Sábado ?
• Comunicarme con RRHH para solicitar
entrevista laboral ?
• Sugerirías a tu tía no-internauta comenzar a
usar ?
• Le dedico más tiempo ?
• Mañana desaparecen 2 de los 3.
Con cuál te quedás ? Por qué ?
• Chat / SMS / FB / TW / email ?
• Preferís recibir confirmaciones de compras /
recordatorios de vencimiento ?
emBlue
Monday, September 20, 2010

4. redes sociales & emailing
Un poco de actualidad
emBlue
Monday, September 20, 2010

5. Agosto 2010
emBlue
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6. Agosto 2010
emBlue
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7. Agosto 2010
emBlue
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8. COO de
emBlue
el email está condenado !
Monday, September 20, 2010

9. por una gorra de ...
? qué debería suceder
para que
reemplace al email
?
emBlue
Monday, September 20, 2010

10. emBlue
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11. emBlue
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12. emBlue
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13. emBlue
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14. emBlue
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15. emBlue
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16. How do website readers prefer to share stories they find with friends?
emBlue
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17. emBlue
Monday, September 20, 2010

18. emBlue
How people communicate – by email, social networking, or both
Monday, September 20, 2010

19. emBlue
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20. Social networks *need* email. Like a drug. How do you register for
them? Email. How do you get little notifications all day? Email. It’s
the intermediary step between getting acquainted and total obsession
with a social network: email.
emBlue
Monday, September 20, 2010

21. emBlue
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22. como compartís contenido con amigos ?
emBlue
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23. emBlue
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24. emBlue
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25. emBlue
6.8 billones de personas
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26. emBlue
1.7 billones de usuarios internet
(25% población)
Monday, September 20, 2010

27. 85% mail es SPAM
123 mails promedio x día
(210 billones de mails diarios)
emBlue
20 mails promedio x día al INBOX
Monday, September 20, 2010

28. emBlue
2015 => 507 billones mails x día
(+2x)
Monday, September 20, 2010

29. Forgot Password
The information needed to reset your password has been posted to your
emBlue
email address. Please be sure to check your junk mail / spam filter if
you do not see the message in your Inbox.
Monday, September 20, 2010

30. emBlue
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31. emBlue
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32. emBlue
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33. emBlue
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34. fundamentos
email marketing
emBlue
Monday, September 20, 2010

35. e-mail marketing
emBlue
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36. e-mail marketing
emBlue
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37. e-mail marketing
emBlue
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38. e-mail marketing
emBlue
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39. • DR: Deliver Rate
• BR: Bounce Rate
• OR: Open Rate
• CTR: Click through
• CTOR: Click to Open Rate
• VR: Viral Rate
DR [vs BR]
• VTOR: Viral to Open Rate
VR
OR
VTOR CTR
CTOR
emBlue
Monday, September 20, 2010

40. e-mail marketing
emBlue
3 inf. dedicada
Monday, September 20, 2010

41. la fórmula es igual para todos ...
“engagement”
segmentación relevancia conversión
contenido;
conocer al cliente $
darle lo que espera
• le pregunto (formulario de inscripción / actualización)
• analizo su propio comportamiento (lectura, click, viral)
• aprendo del comportamiento de terceros
emBlue
Monday, September 20, 2010

42. social email marketing
emBlue
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43. cambio de paradigma
push vs engagement
emBlue
Monday, September 20, 2010

44. -
+ -
+ redes sociales ?
emBlue
Monday, September 20, 2010

45. e-mail marketing + redes sociales
1. Email como punto de partida de una interacción social
(facilitador del diálogo).
emBlue
Monday, September 20, 2010

46. 7 tricks email can steal
from social media
http://www.imediaconnection.com/26787.asp
1. Sharing is caring (viral)
2. Be democratic (comentarios de usuarios)
3. Be real (conocer la persona “del otro lado”)
4. Be compassion (caridad, compromiso social)
5. By invitation only (miembros que invitan a otros)
6. Have fun ! (holidays, videos divertidos)
emBlue
Monday, September 20, 2010

47. emBlue
Monday, September 20, 2010

48. Implementaciones
COMPARTIR (SHARE)
emBlue
Monday, September 20, 2010

49. http://twitter.com/share
?url=http://www.emblue.com.ar
&text=No%20dejen%20de%20visitar%20el%20sitio%20de%20emBlue
&via=jdrault
emBlue
Monday, September 20, 2010

50. http://www.facebook.com/sharer.php
?u=http://www.emblue.com.ar/index.php
emBlue
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51. emBlue
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52. emBlue
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53. GRACIAS ...
:)
julián m. drault
jmd@grupopexo.com
http://classmyth.blogspot.com
emBlue
Monday, September 20, 2010