When web meets world Four workshops to discover an exciting future that closely interlinks the physical and virtual worlds and have a look on the new innovative ideas for the future.

1. EMAKINA 2015
Web meets the world
A Presentation by Keystone Network
October 2009

2. Why?
 How do consumers apprehend new
technologies ?
 From technologies to applications
 Which ones will be part of our
tomorrow life ?
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3. What?
 Co-creation factory with Emakina
 Imagine applications
 Connecting with Alpha consumers
 Give body & evaluate applications

4. 14 applications
submitted to selected consumers

5. 3D

6. Google Vocal Search

7. SMART SHOPPING
Available at Delhaize
Delicious with red beef or cheese.

8. Guided Supermarket

9. Shopping in the street

10. 3D Ikea Catalog

11. Virtual travel guide

12. Augmented Reality Browser

13. Automatic Translation

14. Car-Pooling

15. Public transport optimization

16. Intelligent Umbrella

17. Energy Consumption

18. Health

19. Centralized medical database

20. Learnings …

21. PARADOX: enthusiasm counterbalanced by fear
Connected everywhere No limit
Individualism We want it now !
Mobile
More time to enjoy
Less time to organize More comfort
Highly promising Intelligent systems
Optimization
World is moving too fast
Even in my dream,
i’d never imagined that! We’ll be even more addicted
Machines have the control

22. Human Nature
By nature, human being doesn’t like ‘change’
 To make someone change…. show benefits

23. Key questions:
How to make your application
potentially accepted by consumers?
How to avoid fear and rejection?

26. Requirement 2
 Does it solve a problem ?
 New application has to answer to at least one of the fundamental
human needs…to be really interesting

27. Requirement 2
PERFORMANCE,
EMOTIONAL
EFFICIENCY
PRAGMATIC HEDONIST
SELF DEVELOPMENT

28. Requirement 3
 What’s in it for me?
 Involve the consumer
 New application has to give a real benefit… …to improve his life…

29. Requirement 4
 Create a new mindset?
 A new application has to bring novelty, or a real progress compared to
current solutions

30. Requirement 5

31. Requirement 6
 Use it in 1-click ?
 A new application has to be as simple in use as possible
 Intuitive usability

32. The 6 “Sine qua non” ...
UNDERSTANDING  Conceptualisation
INTEREST  Answer a need
INVOLVEMENT  What’s in it for me?
NOVELTY  Progress or
new & unique
LINKEAGE  Coherence with the
brand
USABILITY  Simplicity of use
Congratulations ! You are on the right way

33. More over…

34. Emerging trends
Being a good
earth citizen
(sustainable)
Authenticity
(no marketing, PERFORMANCE,
only true things) EMOTIONAL EFFICIENCY
Well being
PRAGMATIC (the body is a
resource to manage)
HEDONIST SELF
DEVELOPMENT
Virtual
entertainment and
Self Expression
escapism
One minute glory

35. Emerging trends
PERFORMANCE,
EMOTIONAL EFFICIENCY
PRAGMATIC
HEDONIST SELF
DEVELOPMENT

36. Be « SMART » = THE consumer issue
Technology allows access to unlimited amounts of info

37. Be « SMART » = THE consumer issue

38. SMART
Simplifying / MAstering / Real Time
ACCESS TO WHAT I NEED
(relevant for me)
ANYTIME - ANYWHERE
SAFETY – REASSURANCE
FREEDOM

39. Analysis grid - Factors of success
Req. 1 Req. 2 Req. 3 Req. 4 Req. 5 Req. 6 Fit with
Top-concept Interest Involvement Novelty Brand link One click emerging
trends
App 1
App 2
App 3
App 4
App 5
App …

40. communication
evaluation
conceptualization
convergence
divergence
From 1st idea

41. Thank you for your attention

42. Thank you for
your attention