8. Social Media = Opportunities! Should you be afraid of bloggers? Should you engage a conversation with them? If you care about PR, you should care about social media NO, they are human beings just like you, but they can speak very, very loud YES, don’t underestimate the power of blogosphere
9. Marketing - The Old Way Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. L.Burnett
11. The New Way Make it relevant Make it participative Make it multi-channel Make it creative Make it interactive Make it viral Make it an engaging multi touch-point brand experience Emakina
24. Widget Blogosphere Integration Provide the tools (= widget) to the blog-community and make it easy + interesting to let THEM spread YOUR message New ING campaign started in Belgium on Monday... And reached Spanish blogosphere 1 day later Src: http://www.i-needtogo.com/
27. Our Mission Emakina wants to be your brand guardian & cultivator in this complex social network. Your brand Emakina Your audience Ideas Stories, Opinions, Experiences, Conversations