Gen AI in Business - Global Trends Report 2024.pdf
Visual thinking colin_ware_lectures_2013_12_pictures and words
1. Pictures and Words
When should we use a visual display?
What is a visual language?
Dual coding theory?
How to integrate images and words
2. Consider that hieroglyphs gave
way to more abstract symbols
Why turn back the clock?
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1
-17K years
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3. Architecture for visual thinking
10 billion neurons
Parallel, automatic
Features
Display
Proto-objects and
Patterns
Verbal
Working
Memory
Visual
Working
Memory
GIST
Visual
Query
Interac
ti
on Loo
p
Egocentric object and
Pattern map
4. Pavio’s dual coding theory
Associate structure
Visual
Visual
System
Image
Information
Te
Inf xt
orm
ati
on
Verbal Auditory Information
System From speech
Imagens
Non-verbal
responses
Logogens
Verbal
responses
5. Capacity of visual working
memory (Vogal, Woodman, Luck,
2001)
1 second
Task – change detection
Can see 3.3 objects
Each object can be complex
Orientation
Shape size, texture
6. Capacity of verbal working
memory
Used to be though of a 7 +/- 2
It is now thought of as more a duration of
proto-verbal codes.
7. Theory: Graphics and Words
Graphics for structural logic
Words for procedural logic: conditionals,
qualifiers, if-then else, while. + causality.
Not the formal logic of math but a kind of
concrete logic. (A vowel should have an
odd number on the back).
8. The nature of language
Chomsky, innate deep structures.
Common to computer languages
Critical period for language development
But being verbal is not essential to
language development
Sign languages for the deaf are the most
perfect examples of visual language
9. What is language
Description
Communication of intention
The ability to communicate procedures
and sequences of operations – including
logic – if, but, causes, do a then b then c
Thus far we have only dealt with
description
10. Can there be a true visual
language?
Production
Yes,
But not for most of us!!
Consider verbal language
A critical period
Abstraction, logic
(if, while, perhaps)
Based on speech
Sign languages are true
Visual languages
Understanding
Wernicke
Production
Broca
Auditory
Cortex
Visual
Cortex
11. Sign languages
ASL
Danish SL
Arose spontaneously
Are not related to verbal languages
Have syntax
Become more abstract
Chinese SL
NSL
Goldin-Meadow
12. To be fluent in visual language
we should be trained from early in
life
13. The visual system gives us
Rapid recognition and pattern finding
Visual processing and
visual recognition
14. Abstraction
Jane is Jim’s boss
Jim is Joe’s boss
Anne works for Jane
Mark works for Jim
Anne is Mary’s boss
Anne is Mike’s boss
Pattern
Jane
Jim
Joe
Mark
Anne
Mike
Mary
15. Visual and verbal pseudo-code
While letters in stack
Take a letter
Put a stamp on it
Put it in the ‘out tray’
get line of text
from input file
change characters
to upper case
write line to output
file
Visual programming
languages have a history
of failure
more input?
yes
no
Data flow diagrams are defunct
16. Attaching images and words
Diexis and the diectic gesture
Can be a glance or a nod
Pre-speech
Shown to disambiguate verbal
communications
Why the mouse is so powerful
The basis of shared environments
17. Attaching words to images
- use gestalt laws
A square
b
a
d
help
let me out!
hexagon
c
Some simple shapes
22. Linking images and words
Deixis
Pointing is an elementary speech act.
Pointing links images and words
Put that (points) there (points)
Subject verb predicate
23. Other kinds of gestures
Beat gestures for emphasis
Verb gestures showing how to do
something
McNeil Hand and mind
24. Issues in shared environments
Speech + Pointer + Visuals – most
important components
Subtle ways of directing attention also
important in meeting dynamics.